AHMET SEREN SUNGUR

• Established and currently oversee a dynamic immigration consultancy specializing in facilitating seamless migration processes for individuals and families.
• Direct the strategic vision, operations, and business development initiatives, ensuring high-quality service delivery and client satisfaction.
• Drive growth by leveraging in-depth knowledge of immigration laws and policies, fostering key partnerships, and providing expert guidance on visa applications and relocation.

Renaissance Open Border Solutions is a progressive immigration consultancy dedicated to simplifying and streamlining the immigration journey for clients worldwide. Our mission is to provide comprehensive support, navigating the complexities of immigration laws and facilitating successful relocations.

Key Responsibilities:

• Developing innovative immigration strategies to assist clients in achieving their residency and citizenship goals.
• Orchestrating a talented team dedicated to delivering exceptional service, resulting in a high client success rate.
• Building strategic partnerships and fostering alliances within the immigration ecosystem.

• Company, I spearhead the growth and success of the brand in the dynamic MEA region, encompassing the Gulf Cooperation Council (GCC), Turkey, Levant, and Africa
• My focus channels are beauty salons, distributors and omni-channel driven by e-commerce
• Develop and execute innovative commercial strategies to drive market expansion and capture the essence of the Wella brand
• Collaborate with cross-functional teams to analyze market trends and identify growth opportunities
• Managing a team of trade marketing professionals to ensure the success of 360 strategic management in 14 markets
• Cascading down global strategy and guidance to the regional executional level, ensuring alignment with our international vision
• Conducted market research and analysis to create detailed business plans on commercial opportunities, business development and expansion.
• Used key metrics and prepared reports for senior management to monitor performance of commercial activities.
• Implement effective pricing strategies and foster strategic partnerships tailored to the unique needs of diverse MEA markets
• Bridge the gap between marketing and sales, creating a seamless connection that drives growth and synergy
• Driving vertical and horizontal growth of the salon beauty base
• Proactively initiated and leading the new color brand project which is the first in MEA that became a global project
• Leading the first e-com brand stores projects on e-com marketplaces such as Amazon, Namshi and Boutiqaat
• Strongly conducting G3 global front-line capability project and Color College Capability Program
• SPOC for MEA representing the region at global level
• Implementing “Marketing Commercial Cycles” achieving +29% Growth in Sell Out in 1 year
• Achieved +14% in 2021 vs the highest Net Revenue in pre-Pandemic Period.

• Wella Professionals Commercial Manager ; Coty - Wella Company managing Wella & Kadus Brands and sub-brands
• Conducted market research and analysis to create detailed business plans on commercial opportunities, business development and expansion.
• Used key metrics and prepared reports for senior management to monitor performance of commercial activities.
• Increased market share 3 % by improving responsiveness and timeliness to customer needs.
• Negotiated contracts and product prices by collaborating with vendors and developers.
• Devised pricing methodologies and industry strategies through economic and business analysis.
• Managed tailor-made marketing projects for distributor markets to increase product penetration in key sectors.
• Built relationships with clients to establish new contracts.
• Managed and analyzed budgets, P&L, balance sheets and sales reports.

• Managed the Go-To-Market strategy and trade marketing responsibilities for Wella, Kadus and OPI in 14 MEA Markets with P&L Responsibility
• Strongly built the brand fundamentals and go-to-market strategies in complex distributor network
• Successfully formulated Wella Brand Awareness plan in digital and offline channels
• Proactively drove vertical growth, expanding the salon base
• Refined and optimized the regional brand target priorities and product portfolio
• Achieved remarkable turn-around; Net Revenue +17% & Sell Out +23% in 1 year
• Achieved +4% vertical growth in salon base in 1 year despite the COVID-19 impact.

• Effective managed all Kraft and Planters Nuts Portfolios in MENAT Region (Middle East, North Africa, Turkey, Pakistan and Indian Ocean Countries) with end-to-end marketing
• Demonstrated strong dedication to leading regional and national marketing strategies
• Planters Nuts & Peanut Butter launch in MEA with a crafted marketing plan
• Kraft Cheese in Morocco via tailor-made exclusivity partnership with Carrefour
• Oversaw and managed brand communication strategies for Kraft and Planters
• Led the first national commercial TVC shooting project of Kraft Cheese in Morocco
• Proactive responsibility for Kraft & Heinz NPDs (New Product Development) project management
• Heinz Arabia Local Sauces Project Leader (Launched in 2018)
• Heinz Fava Beans Project Leader in Gulf Region (Launched in 2017)
• Full ZBB (Zero Based Budget) responsibility of marketing; enabled $1.7M extra budget by analyzing and optimizing the P&L and vendor management.

• Extended responsibilities over marketing management as the country manager leading Wella Professional Salon Business by managing a team of 33 direct & dotted-line reports including marketing, sales & education functions
• Successfully rebuilt and managed Wella Professionals Business in Turkey with robust results
• 20 % CAGR by volume in 3 Years & + 3.2 % market share
• First time profit generator in 2014, 2015 fiscal year after 3-year consecutive loss
• 3 Awards in 2 Years at Wella Global Conferences (2015 & 2016)
• Education Commercialization Award 2016
• Best Team Productivity Award 2015
• Distributor of the Year Award 2015
• 3 successful new product line launches exceeding the targets
• Strong Efforts to Increase Brand Awareness & Regaining Client & Consumer Trust
• 8 regional meetings in 1 year with hair salons (sales points)
• 3 Online & offline media launch for brand awareness.

• To-end product management of Bridgestone commercial vehicles and motorcycle tires categories
• Entirely shaped the 5-year national product portfolio by analyzing the local trends and dynamics
• Successfully managed the product cycle of Bridgestone Commercial Vehicles Tires with robust results
• Flawlessly administered the long-haul vehicle tires which had been the only segment achieving both the sales and revenue targets in the company
• 13% by volume & +14% value growth Year-on-Year
• Effectively led a diverse team to shorten the modification period by 75% of 11 SKUs through creative actions
• Successfully launched the first digital project: “Profleet” Fleet Management Digital Project for Tailor-made Solutions
• Accomplished the role of connecting hub with Bridgestone Japan
• Successful extended brand awareness in long-haul and motorcycle tires categories.

• Brand & product management of L’Oréal Professionnel Hair care, styling &Men categories at national level
• Successfully implemented global priorities to local strategies
• Led initiative launches & brand relaunches and line extensions with end-to-end responsibility
• Managed brand communications both in offline and digital channels
• Achieved highest media coverage for brand launch between 2009 and 2012
• Established and led of L’Oréal Professionnel Turkey Facebook Fan Page
• Proactively implemented the first digital media plan in professional beauty
• 30 % growth in Sell Out by volume in in 2 years for the biggest hair care brand in salon business nationally.