AIMAN Ali
Dubai,UAE
Summary
Digital Marketing and Paid Media Specialist with hands-on experience in Meta Ads, Google Ads, Email Marketing, and Automation's. Skilled in campaign planning, audience targeting, A/B testing, and creative optimization to improve ROI. Experienced in managing paid and organic campaigns, building content calendars, and using data to guide strategy. Strong understanding of email marketing, CRM tools, and automation workflows that boost engagement and retention.
Overview
2
2
years of professional experience
2043
2043
years of post-secondary education
1
1
Certification
Work history
Paid Media Strategist & Social Media Marketer
Kultivatee
Islamabad
02.2025 - 12.2025
- Managed end-to-end paid media strategy across Meta Ads, including targeting, optimization, and scaling.
- Developed compelling ad creatives and coordinated content to align with marketing efforts.
- Conducted A/B testing on creatives, audiences, and placements to identify top-performing campaigns.
- Developed creative strategies with high-converting copy, hooks, and offers for ads.
- Built and scheduled 30+ monthly social media posts aligned with ongoing campaigns.
- Created and designed email marketing campaigns for different funnel stages.
- Set up automated email nurture sequences using Mailchimp and Zapier to increase engagement and retention.
- Built complex automation's using Zapier and CRM tools (lead routing, sheets updates, follow-ups).
- Trained and optimised a Messenger chatbot for improved customer interaction.
Paid Media Executive
WeScale Digital
Islamabad
06.2024 - 05.2025
- Planned and optimized multi-platform campaigns (Meta & TikTok).
- Created full-funnel ad strategies, including creative frameworks, landing pages, and retargeting flows.
- Conducted competitor analysis, account audits, and performance reviews to refine campaigns.
- Managed monthly ad budgets and allocated spend across platforms for maximum ROI.
- Monitored KPIs including ROAS, CPC, CTR, CPM and adjusted bidding strategies accordingly.
- Supported Shopify store management and Google Ads performance reporting.
- Improved conversion rates by 25% through better targeting and optimized funnels.
- Enhanced lead quality through advanced segmentation and retargeting.
Social Media Marketing and Strategist Intern
Manifold Ventures
10.2023 - 12.2023
- Curated and managed daily posting schedules across multiple platforms.
- Designed visual creatives and captions aligned with brand voice.
- Conducted analytics tracking, hashtag research, and competitor benchmarking.
- Assisted in influencer marketing campaigns and outreach for collaborations.
- Prepared weekly performance reports to guide future strategy.
- Increased follower base through organic growth strategies.
- Improved engagement rates by 10% with optimized content timing and hashtags.
- Strengthened online presence with influencer partnerships, expanding audience reach.
Education
Bachelors - Digital Media and Television Broadcasting
Bahria University
Islamabad, Pakistan 04.2001 - 02.2025
Intermediate -
Scienta Vision College
Islamabad, PakistanSkills
- Paid Media Strategy
- Marketing Campaigns
- Meta Ads
- Google Ads
- TikTok Ads
- Campaign Optimization
- A/B Testing
- Analytics & Reporting
- Social Media Management
- Influencer Marketing
- Email Marketing
- Audience Segmentation
- CRM & Automations
- Budget Management
- Copywriting
Certification
- Introduction to Social Media Marketing, Meta, 2024
- Advertising with Meta, Meta, 2024
- Measure and Optimize Social Media Marketing Campaigns, Meta, 2024
- Fundamentals of Social Media Advertising, Meta, 2024
- Use Mailchimp to Build an E-mail Marketing Campaign, Coursera, 2025
- Social Media Management, Meta, 2024
Tools
- Meta Business Suite
- Ads Manager
- Zapier
- Mailchimp
- HubSpot CRM
- Mind Body CRM
- Google Tag Manager
- Shopify
- Google Sheets
- Canva / CapCut
- Photoshop
Soft Skills
- Strategic thinking
- Problem Solving
- Client Relationship Management
- Collaboration & Teamwork
- Analytical Thinking
- Creativity & Innovation
- Adaptability / Flexibility
- Attention to Detail
- Multitasking
Timeline
Paid Media Strategist & Social Media Marketer
Kultivatee
02.2025 - 12.2025
Paid Media Executive
WeScale Digital
06.2024 - 05.2025
Social Media Marketing and Strategist Intern
Manifold Ventures
10.2023 - 12.2023
Bachelors - Digital Media and Television Broadcasting
Bahria University
04.2001 - 02.2025
Intermediate -
Scienta Vision College