Aisha Farooq
Summary
Experienced business development professional looking for leadership position with increasing responsibility and room to contribute to company success. Solid record of achievement over 15 years in sales and marketing.
Overview
16
16
years of professional experience
Work History
Business Development Manager
SBM General Trading LLC
02.2024 - Current
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decision makers.
- Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
- Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Added retail customers retail customers like Rames, Fazaa store, Day to Day ETC
- Added E-commerce clients - Amazon, Talabat, Insta Shop, Careem, Noon.
- Working on Ship chandlers, Catering, Airlines, Restaurants, Hotels ETC
Senior Business Development Executive
National Trading & Developing Enterprises L.L.C
01.2014 - 12.2023
- Manage day to day sales activities to achieve sales targets through profitable business relationships.
- Identifies, Qualifies & solicits proactively new business & Manages other active accounts to achieve revenue goals in line with set sales targets.
- Use negottiating skills & creative selling abilities to close deals.
- Prepare accurate proposals,Quotations & other document related to sales activities.
- Provide on going support to clients by communicating & conductingvisits to ensure relationships are maintained.
- Communicate accurately with supporting departments like supply chain, trade marketing, Invoicing, ware house, delivery & accountss to ensure effective executions of clients requirements.
- Competitor analysis to convert accounts.
- In touch with finance team to ensure for timely collections & avoid overdue payments from the client.
- Strong AFH business background, handling segmentations like Duty free Airport & Sea port, E-commerce ,Shipchandlers, vending machines, Airlines, Hotels, Cafes, Restaurants, Government departments, Entertainment etc.
- Experienced with doing collaborations with differnt brands like Burger King, Papa johns, Americana, Baskin Robins, Cinemas etc.
- Strong E-commerce business background with expertise in Amazon, Noon, Talabat, Careem,Drops etc
- Working closely with supply chain in forecasting and ordering stocks.
- Trained new team member.
- Helping team member to achieve targets, get matteres sorted with clients etc
Business Development Executive
Enhance Co - W.J. Towel & co L.L.C
03.2012 - 12.2012
- Answered customers questions on day to day basis regarding products, prices and availability.
- Developed Customer base by adding new customers.
- Developed business growth plans by identifying key clients, critical targets and priority service lines.
- Exceeded targeted sales goals through proactive outreach.
- Closed long-term agreements through skilful negotiation.
- handled customers like Ekfc, McDonald’s, Dunkin Donuts, Emarat (Bakeria), Al Jadeed Bakery, Radissons, Millennium hotels, Shangri-la, Le Meridian etc
- Training new team members.
- Responsible for collections.
- Fore casting and arranging stocks for key customers.
Sales Executive
Emirates Snack Foods L.L.C
03.2008 - 03.2012
- Conducting market research to identify selling possibilities and evaluate customer needs.
- Actively seeking out new sales opportunities through cold calling, networking and social media.
- Setting up meetings with potential clients and listening to their wishes and concerns.
- Band building like Pez, Zaini.
- Closed agreements, pending for long time.
- Activated most numbers of new customers in team.
- woked closely with supply chain to order exclusive stocks for selected customers.
- Actively participating in weekly trainings.
- Actively seeking out new sales opportunities through cold calling, networking and social media. Setting up meetings with potential clients and listening to their wishes and concerns.
Education
Bachelor of Arts - Economics
Punjab University
2010
High School - Commerce
Pakistan Education Academy
2004
Skills
- Brand Management
- Account management
- Sales and market development
- Sales pipeline management
- Sales trend forecasting
- Relationship development
- Strategic decision-making
- Client contract negotiations
Accomplishments
- Brand Building.
- Replaced well known brand.
- Activated customers agreements pending for long time.
- work on Regular product lines ( avoid Promotions).
- work on list price (avoid Discounts)
- Handled AFH division (UAE) single handedly for 8 years.
- Handled almost 500 customers.
Languages
English
Proficient
C2
Arabic
Intermediate
B1
Punjabi
Proficient
C2
Urdu
Proficient
C2
Timeline
Business Development Manager
SBM General Trading LLC
02.2024 - Current
Senior Business Development Executive
National Trading & Developing Enterprises L.L.C
01.2014 - 12.2023
Business Development Executive
Enhance Co - W.J. Towel & co L.L.C
03.2012 - 12.2012
Sales Executive
Emirates Snack Foods L.L.C
03.2008 - 03.2012
Bachelor of Arts - Economics
Punjab University
High School - Commerce
Pakistan Education Academy
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