Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Hi, I’m

Aisha Yaqub

Technical Writer/Content & CopyWriter
Dubai
Aisha Yaqub

Summary

Experienced technical writer/copywriter who has the ability to handle a wide variety of writing projects. Skilled at producing both informative and persuasive content, this technical writer/copywriter is a true asset to any content writing team. With the ability to quickly research and comprehend technical topics and synthesize them into digestible content, this technical writer/copywriter is able to craft engaging stories that capture the attention of the target audience. Furthermore, have a strong understanding of how to use both language and visuals to communicate a message clearly and effectively.

Additional experience includes 5+ years of managing brand accounts and 10+ years of managing social media accounts. Experience with social media accounts has given the expertise to effectively manage brand accounts. Writing skills have been honed over the years and confident in the ability to produce high-quality content. Also have basic videography skills and experience with image-editing software such as Canva and Photoshop 2022. Finally, well-versed in project management software such as Asana and Slack, as well as Microsoft Office and Google G Suite.

Overview

7
years of professional experience
2
years of post-secondary education

Work History

Bitcoin.com
Remote

PR Editor/Technical Writer - Contractual
11.2021 - Current

Job overview

  • Worked with customers to understand needs and provide excellent service.
  • Developed team communications and information for meetings.
  • Collaborated with team members to achieve target results.
  • Used Microsoft Word and other software tools to create documents and other communications.
  • Received PRs and sponsored stories from clients in the crypto, Fintech industries - content ranging from NFT marketplace announcements to metaverses etc, listened to their feedback, edited the written work as and when required, and scheduled it for publishing to the main Bitcoin.com website.
  • Created plans and communicated deadlines to complete projects on time.
  • Wrote sponsored stories based on client's information and feedback.
  • Developed and maintained courteous and effective working relationships.

OiLSERV
Dubai

Technical Documentation Consultant
11.2022 - 02.2023

Job overview

Worked directly with the tenders and bidding team providing full-time contract assistance to OiLSERV regarding document migration, as a consultant. My responsibilities included ensuring that all documents submitted for the project were compliant with ISO requirements and standards, as well as reviewing and editing the technical and scientific files for accuracy and completeness. I additionally assisted the proposal writer in preparing the proposal for multimillion dollar projects by reviewing the content and graphics and providing feedback. Finally, I also contributed to the development of technical graphics to ensure the bid documents were comprehensive and of the highest quality. I successfully ensured the proposal was comprehensive and competitive, and the technical graphics created were of the highest quality, resulting in a successful bid for the $100 million project.

  • Demonstrated creativity and resourcefulness through the development of innovative solutions.
  • Self-motivated, with a strong sense of personal responsibility.
  • Managed time efficiently in order to complete all tasks within deadlines.
  • Developed and maintained courteous and effective working relationships.
  • Demonstrated leadership skills in managing projects from concept to completion.
  • Skilled at working independently and collaboratively in a team environment.

Technetium FZCO
Dubai

Techincal Writer
01.2018 - 01.2022

Job overview

  • Develop comprehensive documentation that meets organizational standards
  • Ability to deliver high quality documentation paying attention to detail
  • Obtain a deep understanding of products and services to translate complex product information into simple, polished, and engaging content
  • Work with internal teams to obtain an in-depth understanding of the product and the documentation requirements
  • Produce high-quality documentation that meets applicable standards and is appropriate for its intended audience
  • Write easy-to-understand user interface text, online help and developer guides
  • Analyze existing and potential content, focusing on reuse and single-sourcing opportunities
  • Create and maintain the information architecture
  • Produce and distribute tutorials to help end-users use a variety of applications
  • Actively listened to requests, confirming full understanding before addressing concerns.
  • Content writer for all the website content
  • Wrote the pitch deck and all the necessary documents for the app, a product of the new blockchain start-up company called Technetium
  • Collaborated with the technical team
  • Studied the app to better understand the product
  • Communicated with the app designer to understand the app details
  • Wrote the tutorials
  • Created and maintained the information architecture

Kalimat Group International
Dubai

Brand Manager/Senior Copywriter
10.2019 - 08.2021

Job overview

  • Planned, implemented and tracked sales and marketing strategies to promote brand products.
  • Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
  • Motivated team members to continuous improvement in promoting and selling target products.
  • Developed innovative marketing campaigns based on key objectives.
  • Supported marketing teams, creating, deploying and optimizing campaigns for clients.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.
  • Oversaw preparation of marketing copy, images, videos, emails and other collateral.
  • Handled community management for clients, as well as the copywriting tasks for brands like Emirates Macaroni, Tiffany Biscuits (IFCO), Al Wazir Olive Oil etc.
  • Prepared variety of different written communications, reports and documents.
  • Offered friendly and efficient service to customers, handled challenging situations with ease.
  • Participated in team-building activities to enhance working relationships.
  • Worked in an integrated marketing agency environment dealing with and account managing of 3 large and valuable brand accounts on social media, and handling community management for 4 other large clients - Fixed problems in relationships with the clients - In one case, increased Facebook followers count from 16,000 to almost 100,000 in 5 months - Increased one client's Instagram followers by 150% within a couple of months - Adept at getting food video viewership; in one case, achieving 6 million views for a single video, helped by being a certified chef - Formulate strategies and content plans to showcase a creative direction for content to the clients, in addition to working with a team to get the content produced, approved, and posted on all kinds of social media channels like TikTok, YouTube, Facebook, Instagram, Twitter, and Snapchat - Building relationships with the community on social media channels, as well the influencers to utilise them for the brand partnerships program.
  • Write articles and captions for Saudi Arabia's pasta brand Perfetto - articles featured on the website https://perfetto.com.sa/en/articles - Did copywriting for Rainbow brand's Ramadan 'Kitchen Magic' booklet distributed free with their tea-milk packs etc - Wrote voice-over scripts for voice-over work for corporate video work for clients like Al Ghurair and Del Monte Fresh.

Content Group International
Dubai

Business Photojournalist
01.2016 - 01.2018

Job overview

  • Worked with customers to understand needs and provide excellent service.
  • Proved successful working within tight deadlines and fast-paced atmosphere.
  • Exceeded goals through effective task prioritization and great work ethic.
  • Freelance journalist and photographer for Content Group International's many publications produced and published by Gulf News; including CEO Report and CEO Report Gulf 2020. Have worked with these companies so far on Interviews & photography for their paid advertorials: Al Aan TV, Al Ahli Bank of Kuwait, Dubai Duty Free, Elysium, Goetzpartners, Abu Dhabi COOP, ProVita, Schaeffler Middle East, FedEx, United Foods, Focus SoftNet, Everest Metal Industries, Cleveland Clinic Hospital, Abu Dhabi etc.
  • Duties included: Prepared questions for higher level management individuals for interviews, like the GMs and CEOs of various big companies - Developed stories from business ideas - Developed stories from summaries presented by the clients - Interviewed CEOs and GMs and wrote articles from that - Served as a photographer as well, taking photos of the individuals being interviewed for the magazine articles 2016-01 - present Creative Writing Communications 2 - Transcribed the interviews and wrote summaries - Built relationships with the PR and Marketing teams of the clients - Researched story angles and up-to-date on trends - Attended events and covered them - Disciplined individual adhering to timelines and deadlines for submission of articles and content in general

Education

Heriot-Watt University
Edinburgh, Scotland

MBA
12.2020 - 12.2022

University Overview

Study.com
Online

Diploma from English 305: Advanced Technical Writing
06.2021 - 09.2021

University Overview

Lahore University of Management Sciences
Lahore, Punjab

Diploma from Content Writing & Editing For Journalism

University Overview

ICCA
Dubai

Diploma from Culinary Arts

University Overview

City & Guilds London
London

Diploma from Food Preparation & Professional Cookery

University Overview

Distinction in my written exam

American University in Dubai
Dubai

Bachelor of Science from Communication Productions, Radio/TV

University Overview

Skills

    Copywriting

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Accomplishments

Accomplishments
  • Co-wrote a book on blockchain called 'Instant Blockchain Savvy' and designed the book cover.
  • Was runner up at the Dubai International Film Festival for the 'Young Journalist Award'. Was shortlisted out of thousands for my 8000 word real life account of child victims of sexual abuse in Karachi.
  • Was brand ambassador for Fujifilm Middle East. Was loaned a camera. Wrote blog entries and shot photos for the website and social media.
  • Came second region wide in an audience polled photography competition held by Sony Middle East.
  • Did copywriting and editing for Sesame Restaurant, Dubai's website.

Timeline

Technical Documentation Consultant
OiLSERV
11.2022 - 02.2023
PR Editor/Technical Writer - Contractual
Bitcoin.com
11.2021 - Current
Study.com
Diploma from English 305: Advanced Technical Writing
06.2021 - 09.2021
Heriot-Watt University
MBA
12.2020 - 12.2022
Brand Manager/Senior Copywriter
Kalimat Group International
10.2019 - 08.2021
Techincal Writer
Technetium FZCO
01.2018 - 01.2022
Business Photojournalist
Content Group International
01.2016 - 01.2018
Lahore University of Management Sciences
Diploma from Content Writing & Editing For Journalism
ICCA
Diploma from Culinary Arts
City & Guilds London
Diploma from Food Preparation & Professional Cookery
American University in Dubai
Bachelor of Science from Communication Productions, Radio/TV
Aisha YaqubTechnical Writer/Content & CopyWriter