Aishwarya Iyer

Creative and driven marketing professional with a diverse background spanning editorial styling freelancing to experience in client servicing and marketing across India and the UK. Demonstrated ability to adapt quickly to various industries and environments, leveraging a strong work ethic to exceed objectives. Equally adept at working independently and collaboratively within teams to enhance business performance.

The Constellation Group- Bristol, UK

As part of the practice track approach, I collaborated with the English Education Group, which specializes in assisting young children studying abroad and attending boarding schools. In-depth market research was conducted, with advertising tailored to target parents in the Middle East region. Improved interpersonal skills through regular communication with UK-based clients, resulting in a more nuanced understanding of UK work processes. Led the integration of digital marketing methods, utilizing social media platforms and online channels to broaden campaign outreach. Prepared and delivered a presentation to the English Education Group, which received a positive reception.

Alzheimer's Society- Bath, UK

As part of the practice track route, I helped with the Alzheimer's Society in Bath, UK, promoting awareness and finances through a variety of marketing platforms. Collaborated with local businesses to secure additional sponsorships, leading to a 40% increase in revenue raised. As part of a multicultural team, I led educational workshops and focused on communicating effectively with the charity. This work honed my skills in project coordination, event management, and fundraising methods, allowing me to successfully raise nearly £700 in a short period of time.

Rotork Community Challenge- Bath, UK

Participated in the University of Bath's Rotork Community Challenge, working with Fearless Charity to create and implement a fundraising plan for survivors of domestic abuse. Worked with a varied multicultural team to arrange schedules, communicate efficiently with the organization, and carry out the fundraising strategy. Four fundraising initiatives were carried out, and a time-bound fundraising event was created that exceeded set targets, resulting in a 20% increase in funds raised. Additionally, organized a community awareness session that attracted a higher number of attendees compared to previous events, contributing to raising around £400 within one month.

RISE- Mumbai, India

Volunteered with RISE, a Mumbai-based NGO, and actively participated in planning a citywide march to emphasize the importance of women's safety on Mumbai streets. As a member of the marketing team, I worked diligently to promote the event and educate the public about its significance. To increase awareness of the event, we used social media campaigns and local collaborations. Crafting engaging content and collaborating with influencers resulted in increased online interaction via likes and comments, which contributed to a rise in final event attendance.