AISWARYA RAG
Dubai,UAE
Summary
Results-driven professional specializing in channel sales and customer satisfaction enhancement. Proven track record in pricing strategy, negotiation, and relationship management to boost customer retention and brand visibility. Expertise in ERP systems, order processing, and contract preparation, combined with effective leadership skills. Focused on building long-term partnerships and delivering strategic solutions aligned with organizational objectives.
Overview
12
12
years of professional experience
Work history
Channel Sales Manager MEA
AVIENTEK FZCO
DSO, UAE
2026.01 - Current
- Achieved quarterly and annual revenue targets across UAE, KSA, Qatar, Kuwait, and Africa while maintaining pipeline coverage.
- Facilitated onboarding and management of over 100 channel partners to enhance pipeline generation.
- Supported management of cybersecurity portfolio including Seqrite, Simuphish, Xiotz, Netoai, and emerging endpoint solutions.
- Build and maintain strong vendor relationships, working closely on GTM execution, pipeline growth, and partner enablement strategies
- Lead vendor QBRs/MBRs and joint business planning, aligning on revenue targets, pipeline health, and growth initiatives
- Execute joint demand generation activities with vendors, including webinars, partner events, campaigns, and enablement sessions, driving consistent pipeline creation.
- Lead commercial negotiations and deal closures, ensuring 14–18% margin protection, deal registrations, and approval compliance
- Collaborate closely with pre-sales, solution teams, and vendors for technical validation, faster deal cycles, and higher win rates
- Drive weekly pipeline governance and commercial reviews, ensuring structured alignment across internal teams, partners, and vendors
Channel Account Manager
Exclusive Networks
DIC
2024.08 - 2026.01
- Establish and execute the channel strategy and roadmap for the designated service/product line in accordance with the management.
- Overseeing products such as Fortinet, Proofpoint, Mimecast, Sentinel One, F5, and Nutanix in the areas of Dubai, Qatar, Lebanon, and Iraq
- Oversee the partners’ relationships in accordance with the company’s management and strategic goals
- Cultivate and sustain connections with both new and current channels/clients to enhance sales in the designated area.
- Generated $3–4 Million annual gross margin through SMB and enterprise channel sales in UAE region
- Achieved 14–18% average deal margin maintenance across vendor product stack
- Successfully onboarded and activated 25–40 new reseller partners annually
- Built and maintained relationships with 60+ SMB partners across UAE & Qatar region
- Construct and uphold a robust channel/customer database, assess data, and create metrics to measure loyalty and identify new prospects.
- Identify market demands for existing and upcoming services/products through market research supplemented by continuous visits to current and prospective customers.
- Maintain strong, strategic relationships with global cybersecurity vendors, working closely with them on GTM execution, pipeline growth, and partner enablement
- Carry out and oversee the complete sales process from proposal to payment.
- Monitor credit and/or payment performance, evaluate pending settlements, and handle resolutions as needed
- .Create revenue for the complete service/product range regarding sustainable income and profit.
- Ensure optimal engagement and assistance to channel partners while addressing issues and inquiries to effectively fulfill customers’ requirements.
- Market the service(s)/product(s) and the company in the area.
- Supervise the execution of specific programs and marketing efforts, track advancement, and provide suggestions as needed.
- Implement accessible systems (salesforce.com CRM for managing leads, opportunities, and deal registrations) to enhance efficiency and standardization in output.
- Ensured compliance of all channel activities with legal guidelines and industry regulations.
- Developed pricing structures based on historical and current trends, competitor activities and supply chain data.
- Maintained ownership of sales pipeline, sourcing and developing new business opportunities to drive sales.
- Addressed account inquiries and provided updated data from CRM software.
- Analyzed client feedback to highlight areas in need of improvement.
- Identified new business opportunities by analyzing market trends and competitor activity.
- Maintained updated records of all transactions, agreements, invoices relating to each channel partner in line with data protection laws.
- Managed conflicts between various channel partners effectively, ensuring smooth operations and maintaining positive relationships.
- Coordinated promotional activities with marketing team to drive sales through different channels.
- Reviewed sales forecasts regularly for accurate planning and inventory management.
- Cultivated strong rapport with clients and stakeholders to support long-lasting partnerships.
- Increased client satisfaction, implementing strategic account plans to foster growth.
- Resolved escalated issues and liaised with clients to restore satisfaction and promote retention.
- Handled customer concerns and complaints to resolve issues and build loyalty.
Purchase Manager cum Sales Account Manager
VIRUS RESCUERS L.L.C
2020.01 - 2024.01
- Place orders with suppliers as per order processing guidelines
- Liaise between suppliers, manufacturers, relevant internal departments and customers
- Ensure materials and products are received on time and intact, and in the quality and at the cost agreed upon with the client
- Build and maintain good relationships with new and existing suppliers
- Negotiate and agree contracts, monitoring the quality of service provided
- Assist accounting department in clarifying invoicing discrepancies or addressing high-level accounts payable issues with key suppliers as required
- Keep contract files and use them as reference for the future
- Work with the concerned department to review and complete the annual budget and update the monthly estimates as necessary
- Produce reports and statistics on spending and saving
- Train and supervise the work of other members of staff
- Handling queries relating to purchase requirement and order processing
- Performing all responsibilities with purchase department and other related duties as assigned from time to time
- Finalizing the HS codes for new items and arranging duty exemptions for all raw materials/machines/parts
- Update the customers and the Sales Administration team on lead time
- Coordinate logistics for deliveries including scheduling and shipping
- Issue weekly and monthly reports as per vendor requirements
- Update the sales and product teams on pricing, order status, hold issues, backorders, freight quotes, order consolidation and delivery status
- Provide necessary reports on PO backlog and share with management
- Investigate product complaints and raise return material authorization (RMA request to vendors
- Follow up on shipments and expected transit time with Freight Forwarders
Purchasing officer
KAILASH INDUSTRIES
2018.01 - 2020.01
- Research potential vendors
- Compare and evaluate offers from suppliers
- Negotiate contract terms of agreement and pricing
- Prepare and send LPO to vendors
- Track orders and ensure timely delivery
- Review quality of purchased products
- Enter order details (e.g
- Vendors, quantities, prices) into internal databases
- Maintain updated records of purchased products, delivery information and invoices
- Prepare reports on purchases, including cost analyses
- Track warranty details as per the contract agreement
- Coordinating and arranging the material submittal according to the project specifications / vendor list
- Track record of submitted materials / Equipment
Loan officer
SML FINANCE LIMITED
2014.01 - 2015.01
- Company Overview: (UNDER RBI)
- Approve the loans within specified limits and refer loan application outside those limits to management for approval
- Interact with applicants to obtain information on loan applications and to answer questions about the process
- Explain to customers the different types of loans and credit options that are available, as well as the terms and condition of the services provided
- Review and update credit and loan files
- Handle customer complaints and take appropriate action to resolve them
- Supporting sales
- Handling social media, public relation efforts and content marketing
- Communicating the market plan
- Contact potential customers through emails, calls, and home visits to create product/service awareness
- Review and update credit and loan files
- Review loan agreements to ensure that they are complete and accurate according to policy
- Compute payment schedules
- (UNDER RBI)
Education
BCA - COMPUTER APPLICATIONS
MG UNIVERSITY
MBA - MARKETING
KTU UNIVERSITY
KERALASkills
- Channel sales expertise
- Customer satisfaction improvement
- Channel development
- Key account growth
- Pricing strategy understanding
- Leadership competence
- Negotiation mastery
- Relationship Management
- Customer retention tactics
- Clear communication
- Brand Promotion
- Order processing
- Engaging leadership style
- ERP proficiency
- Preparing contracts
- Coordinating documents
Languages
English
Hindi
Malayalam
Tamil
ACHIEVEMENTS
- PHP, Web Development, Nirmala College of Information Technology
- Internship, 2 Months, TIDC Murugappa Group Chennai
- Best Student of the Year, FISAT Business School, 2018
- Best Employee of the Year, Kailash Industries, 2019
Timeline
Channel Sales Manager MEA
AVIENTEK FZCO
2026.01 - Current
Channel Account Manager
Exclusive Networks
2024.08 - 2026.01
Purchase Manager cum Sales Account Manager
VIRUS RESCUERS L.L.C
2020.01 - 2024.01
Purchasing officer
KAILASH INDUSTRIES
2018.01 - 2020.01
Loan officer
SML FINANCE LIMITED
2014.01 - 2015.01
BCA - COMPUTER APPLICATIONS
MG UNIVERSITY
MBA - MARKETING
KTU UNIVERSITY