Dance
Aiya Kanafina
Socail Media Marketing Specialist
Abu-Dhabi
Summary
Hardworking and passionate job seeker with strong organizational skills with deep and current mastery of social media trends and practices. Delivers compelling, fun and engaging content that revolutionizes company and organization image. Strategizes company social media project plans and collaborations and continually expands digital footprint consistent with company goals. Ready to help team achieve company goals.
Overview
5
5
years of professional experience
15
15
years of post-secondary education
1
1
Certificate
5
5
Languages
Work History
Social Media Content Creator
Chocofamily Holding
Almaty
03.2021 - Current
- Managed content across multiple platforms for widest audience reach. Such as TikTok, Instagram, YouTube.
- Developed in-depth understanding of digital and mobile marketing practices and media.
- Responsible for content creation, publishing, updating and analytics.
Doing Market Analysis, leading a team of 3 content creators. - Increased the number of organic subscribers on Corporate TikTok from 5000 to 42000 in 4 months by using TikTok specific knowledge, algorithms and trends to spot image and needs of the target audience.
- Increased the number of views by an average of 3000% by reorganizing the filming processes and analyzing customers behavior.
- Chose cover photography or artwork, selected fonts and arranged designs to attract target readership.
- Identified more accurate target customer base which increased retention by 15%.
- Coordinated with marketing and design teams to illustrate articles.
Socail Media Marketing
Jops Optic
Almaty
02.2020 - 08.2021
- Maintained energy and enthusiasm in fast-paced environment.
- Used coordination and planning skills to achieve results according to schedule.
- Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
- Created advertising banner and launched ad that brought in new customers and increased sales by 3 times.
- Proved successful working within tight deadlines and fast-paced atmosphere.
- Produced original video content by working collaboratively with producers, designers and art specialists to facilitate multimedia production.
Manager
ABR restaurants
Almaty
01.2019 - 10.2020
- Developed, implemented and managed business plans to promote profitable food and beverage sales.
- Reduced process bottlenecks by training and coaching employees on practices, procedures and performance strategies.
- Carefully interviewed, selected, trained and supervised staff.
- Created fun team building activities to engage staff in up-selling to meet revenue targets.
- Communicated daily with visitors (more than 50 guests) to identify possible needs (improvement of interior, introduction of new dishes or services). Thanks to this, t“Children's Menu” service was introduced (with provision of high chair), which led to increase in traffic by 20%, total revenue from innovation amounted to $ 10,000 per month.
Operations Support Associate
Wolt Technology company
Almaty
10.2019 - 12.2019
- Scheduled timely repair and routine maintenance services to minimize disruption to office production.
- Created and maintained well-organized electronic and hard copy files to support business processes.
- Prevented and minimized processing errors by analyzing trends and implementing feedback from managers.
- Complied with systems procedures, business processes and company policies to promote workplace safety and quality.
- Consistently meet call handling targets by closing an average of 47 calls per day with 80% first call resolution rate.
Education
Bachelor of Economics - International Economics, Trade, Marketing
School of International Economic And Trade
Nanjing, China 09.2014 - 07.2018
High School Diploma -
№11 Physics & Maths School
Aktau, Kazakhstan 09.2003 - 06.2014
Skills
Social Media Management
Accomplishments
- Increased company’s brand recognition by using market specific knowledge, algorithms and trends to spot image and needs of the target audience and analyzing customers behavior.
- Independently delivered solutions for any customer's issues through problem solving and management.
- Increased the number of sales of the partners' certificates on the site by 25% by communicating closely with the partners to ensure all promotions reach the target audience.
- 3+ years in 2D animation/Videography/Photography
- Supervised team of 20 staff members.
Certification
Licensed Social Media Marketing Specialist
Interests
Photography
Videography
Volunteering and community involvement
Blogging
Learning languages
Travel
Timeline
Licensed Social Media Marketing Specialist
09-2021
Social Media Content Creator
Chocofamily Holding
03.2021 - Current
Socail Media Marketing
Jops Optic
02.2020 - 08.2021
Operations Support Associate
Wolt Technology company
10.2019 - 12.2019
Manager
ABR restaurants
01.2019 - 10.2020
Bachelor of Economics - International Economics, Trade, Marketing
School of International Economic And Trade
09.2014 - 07.2018
High School Diploma -
№11 Physics & Maths School
09.2003 - 06.2014
Hobbies
I am a very creative person and one of my favorite things to do is take pictures and blog. And also I really like to dance. I think that dancing is the perfect form of training. And I also love to travel. When I was studying in China, during the winter holidays I tried to travel and explore Asia.
Hobbies
I am a very creative person and one of my favorite things to do is take pictures and blog. And also I really like to dance. I think that dancing is the perfect form of training. And I also love to travel. When I was studying in China, during the winter holidays I tried to travel and explore Asia.
Hobbies
I am a very creative person and one of my favorite things to do is take pictures and blog. And also I really like to dance. I think that dancing is the perfect form of training. And I also love to travel. When I was studying in China, during the winter holidays I tried to travel and explore Asia.
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