Cricket
Ajay Paul
Regional Marketing Manger
Dubai,UAE
Summary
A Dynamic Marketing Professional with more than 10 years of experience in brand building, strategic planning, IMC, product launch, media planning, and overall brand management. Proven track record in increasing brand scores, brand equity and market share. Lead the planning for marketing, budget management, engagement, retail marketing, digital marketing, new product launches and trade shows for the region.
Overview
4
4
Languages
3
3
Certifications
5
5
years of post-secondary education
13
13
years of professional experience
Work History
Sales and Marketing Consultant
SHIELDme™- Global
Dubai, UAE
08.2020 - Current
- Manage product listing and sales across 5 e-commerce platforms in 2 months such as Noon.com/ Mumzworld/ Kibsons/ SharafDG/ Jumbo for SHIELDme.
- Established strategic JV's with Facility management Companies in securing multiple Government Tenders and projects valuing over AED 1.5 million.
- Spearhead Brand positioning, ATL, Rebranding, Product placement and partnerships.
- Manage sponsorship negotiation, branding, secure sponsorship rights, and deliverable negotiation.
- Tie-up with retail chains for product listing and sales across their outlets and track monthly performance.
- Propose bundle offers, special discounts, digital ad placements based on client's performance.
Regional Marketing Manager – UAE, N.Africa, LEVANT
UAE Exchange - Xpress Money
Dubai, UAE
11.2011 - 07.2020
- Spearheaded best IMC campaign during ICC T10 Cup 2018-19 for Bengal Tigers & Delhi Bulls, leading to increased brand awareness scores by 32% compared to pre and post-sponsorship.
- Conceptualized and organized multiple online & offline activations for a major talent show Xpress Money The One 2018/19 which has been major reach & brand campaign.
- Initiated and executed largest rebranding initiative of POSM in 4500+ outlets across UAE, Tunisia, Morocco, Mauritania & Lebanon in 2019.
- Handled multiple global trade shows such as Sibos 2013- UAE, Money 20/20 2018 - USA, Seamless Asia 2018 – Singapore.
- Engaged and liaised with multiple government organizations such as Abu Dhabi Police, Ministry of Interior, Dubai Police, Government of Dubai Happiness Dept. CDA Dubai for various marketing, PR & CSR initiatives.
- Launched and marketed 12 mega promotions in UAE from 2012-19 across multiple channel resulting in 18% ROI.
- Initiated numerous nationality-targeted digital campaigns which supported business to acquire 21% new customers and retain 53% active customer YoY through constant top of mind brand recall.
- Developed company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Developed creative programs to meet business goals, including partnership building, event sponsorship, activation platforms and consumer experience design.
- Assessed marketing copy, art comps and final designs and compared with established specifications.
- Launched and managed region's Customer Loyalty Program. Achieved in enrolling 65% of customers base in 1 year and also decreased customer dormancy rate by 18%.
Marketing & Events Manager
Concept Events (Concept Group)
Dubai, UAE
01.2008 - 03.2011
- Buyer Management – Identifying, sourcing, and leasing with retail fashion buyers for Dubai Fashion Week (DFW).
- Brand Management – Propose and Manage concepts on innovative branding to ensure correct OTS of participating designers and labels. These included on-ground branding, OOH branding on RTA buses, 20 dedicated Audi limousines for DFW.
- Budget Management – Plan and optimally use budget allotted for the events by negotiating with Production Company, venue, and agencies.
- Production & Visual Merchandising – Manage 360-degree idea to execution flow of event theme. Shortlist and select venue to conduct DFW, identify appropriate set-up based on venue design. Create floor plans based on Sponsor Stands, backstage set-up, designer stands, security allotment to manage VVIP’s attending the event.
- PR & Influencer Management - Manage end to end coordination for Media Relations in association with PR agencies (Hill & Knowlton). Shortlist and coordinate with key influencers to participate, engage and promote respective brands.
- Website Management – Manage post events reports, clips and upload show updates on website.
Human Resource Assistant
Aggreko International
Dubai, UAE
05.2007 - 12.2007
- Payroll Software management – On boarding new employees by acquainting them to payroll process and manage over 4500 employees data by updating the files periodically.
- Vendor Coordination – Coordinate with Infosys tech team to add features and usability based on periodic requirements.
- Salary Processing & Documentation – Assist managers with salary process and documentation of critical papers for company records.
Education
MBA - International Business & Marketing
University Of Wollongong
Dubai, UAE 06.2006 - 05.2008
Bachelor of Arts - Commerce
Madras University
Madras, TN, India 06.2003 - 04.2006
Skills
Events, Exhibition & Sponsorship
Digital Marketing
Agency Management
Integrated Marketing Communication
New Business Development
Branding
Budgeting
Market Analysis
Campaign Management
Certification
Certificate of Appreciation - Ministry of Interior UAE
Interests
Travel
Gardening
Photography
Watch Movies
Gaming
Timeline
Sales and Marketing Consultant
SHIELDme™- Global
08.2020 - Current
Certificate of Appreciation - Dubai Police Traffic Department
12-2019
Certificate of Appreciation - Dubai Police
12-2018
Certificate of Appreciation - Ministry of Interior UAE
05-2014
Regional Marketing Manager – UAE, N.Africa, LEVANT
UAE Exchange - Xpress Money
11.2011 - 07.2020
Marketing & Events Manager
Concept Events (Concept Group)
01.2008 - 03.2011
Human Resource Assistant
Aggreko International
05.2007 - 12.2007
MBA - International Business & Marketing
University Of Wollongong
06.2006 - 05.2008
Bachelor of Arts - Commerce
Madras University
06.2003 - 04.2006