Summary
Overview
Work history
Education
Skills
LANGUAGE
Affiliations
Certification
Timeline
Generic
Ajmalsha Nazeem

Ajmalsha Nazeem

Dubai,UAE

Summary

Accomplished professional with expertise in statistical software usage and business intelligence tools, demonstrating a strong focus on profitability and market trend awareness. Proven track record in inventory control, forecasting excellence, and product lifecycle understanding, ensuring effective supply risk assessment and forecasting control techniques. Adept at cross-functional communication and meeting deadlines, leveraging skills in Excel Pivot Tables for sales trends analysis and demand forecasting. Committed to enhancing forecast accuracy through innovative inventory strategies while maintaining a team-oriented approach.

Experienced professional with focus on demand planning and supply chain optimisation. Deliver accurate demand forecasts and inventory management through data analysis and strategic planning. Improve operational efficiency and reduce costs by leveraging strong analytical skills and collaborative approach.

Overview

14
14
years of professional experience
1
1
Certification

Work history

Demand Planner

Anker Innovations
10.2024 - 09.2025
  • Develop and maintain accurate demand forecasts using statistical models, historical data, and market trends.
  • Review and adjust forecasts based on promotions, seasonality, and product life cycles.
  • Conduct root cause analysis on forecast errors and drives continuous improvement in forecast accuracy.
  • Participate in monthly S&OP meetings to align demand plans with sales, marketing, and supply chain functions.
  • Collaborate with stakeholders to balance demand and supply effectively.
  • Analyze sales trends, forecast accuracy, and inventory levels to identify gaps and opportunities.
  • Generate regular reports and dashboards to track key performance indicators (KPIs) such as forecast accuracy, inventory turnover, and service levels.
  • Work with supply planning and procurement teams to ensure adequate stock levels without overstocking.
  • Monitor inventory levels and recommend adjustments to safety stock and reorder points.
  • Support new product introductions (NPI) and end-of-life (EOL) planning with accurate demand projections.
  • Liaise with cross-functional teams including Sales, Marketing, Finance, and Operations to gather input and align demand plans.
  • Act as the key point of contact between commercial and supply chain functions for demand-related matters.
  • Communicate risks and opportunities in demand to senior management.
  • Develop and maintain standard operating procedures (SOPs) for the demand planning process.

Demand and Supply Planner – Brand

Axiom Telecom
04.2018 - 10.2024
  • Analyze the brand's existing position within the market and make recommendations for improvements, alongside analyzing customer trends.
  • Marketing campaigns to ensure they are successful and communicate the desired brand message, ensuring brand guidelines are met.
  • Design and oversee a variety of measures (key performance indicators) to evaluate and monitor each campaign’s success, and highlight areas which may require additional attention.
  • Measure and report on the success of brand campaigns, as well as reporting on consumer trends and competitor figures.
  • Manage the financial budget for brand-related spending.
  • Protect the overall reputation of the brand including managing and rectifying issues such as PR disasters or social media mistakes.
  • Building and improvising on-demand plans –weekly, monthly quarterly, and annually.
  • Closely working with the category and channel teams to develop a consensus forecast with an assessment of historical trends and sense-checking the forecasts submitted by the sales teams.
  • Implementing and leading a monthly demand review cycle and weekly forecast review cycle with internal stakeholders with the right quality of input and outcomes.
  • Tracking and monitoring purchase orders, deliveries, and invoicing to verify accuracy and compliance.
  • Following up and monitoring the SLOB action plan on a weekly/monthly basis to help reduce the impact of slow movers.
  • Monitoring and tracking supplier performance to enforce adherence to quality standards and established timelines.
  • Performing the replenishment run to assess the order placement requirement and sign off on order quantities.
  • Performing the weekly stock optimization within the country/region at the channel level.
  • Coaching and developing the demand and supply planning coordinators and supporting them to deliver on the optimal stock allocation at a location level.
  • Develop a brand marketing plan that includes specific, long-term goals which conclude in the development of a successful brand.
  • Lead the development of all consumer communications about the brand, ensuring they remain in line with brand guidelines.

Supply Chain Officer & Senior Supply Chain Executive

Sharaf DG
09.2011 - 03.2018
  • Demand Forecasting for 24 Consumer Electronics Retail stores and centralized Warehouse in UAE and Stock allocation for GCC region.
  • Managed a Team of 5 Executives to accomplish Stock availability rate of 95%, order fill rates of 85 % for Top selling SKUs and maintaining inventory holding as per the industry standard.
  • Open to Buy (OTB) / (Buying Budget )Preparation and Compliance.
  • Obsolete and Ageing Inventory Control , Vendor management.
  • Developing delivery schedule strategy.
  • Responsible for Stock allocation and replenishment planning.
  • Reordering, Inventory Planning & distribution management.
  • Assortment planning and implementation for major categories (IT,Telecom,Appliances,Electronics).
  • Periodical OTB Vs Buying analysis and corrective action implementation.
  • Periodic performance analysis of competitor & loss of sales and implementing corrective action.
  • Analyze category performance based on Sales and stock holding.
  • Implemented algorithm to stop the inbound of not in assortment & EOL stock.
  • Implemented weekly auto replenishment system through excel.
  • Identifying performing and non performing SKUs and clearance planning.
  • Developing dynamic excel dashboards to monitor real time performance of replenishment, stock availability,OTB,Stock holding and ageing.
  • Developing phase in/out planning for new products to ensure seamless transition.
  • Designed Algorithm to automate the inter store transfer on the basis of sell through.
  • Acting as Supply Chain SPOC with Category and store operation team.
  • Analyzed Sales Vs Product mix and Sales & Margin.
  • Conducting Weekly vendor performance for all categories and brand.
  • Reduced 2.5% of stock movement of ageing stock YTD level.
  • Planning the reverse logistics of ageing stock without affecting the stock availability.
  • Developing & Mentoring Team.
  • Development and enforcement of SOP.

Education

High School Diploma - Advance Level

St. Anthony's College
Srilanka

Post Graduate Diploma - Supply Chain and Logistics

Westford School of Management
Dubai, UAE

Skills


  • Statistical software usage
  • Business intelligence tools
  • Inventory control expertise
  • Forecasting excellence
  • Profitability focus
  • Market trend awareness
  • Product lifecycle understanding
  • Cross-functional communication
  • Supply risk assessment
  • Forecasting control techniques
  • Inventory strategies
  • Meeting deadlines
  • Excel Pivot Tables
  • Sales trends analysis
  • Demand forecasting
  • Forecast accuracy tools
  • Team orientated

LANGUAGE

English
Advanced (C1)
Hindi
Advanced (C1)
Tamil
Advanced (C1)
Sinhala
Proficient (C2)

Affiliations

  • Skilled cricket player in the United Arab Emirates.

Certification

Post Graduate Diploma : Supply Chain and Logistics

Westford School of Management, Dubai, UAE

Timeline

Demand Planner

Anker Innovations
10.2024 - 09.2025

Demand and Supply Planner – Brand

Axiom Telecom
04.2018 - 10.2024

Supply Chain Officer & Senior Supply Chain Executive

Sharaf DG
09.2011 - 03.2018

Post Graduate Diploma - Supply Chain and Logistics

Westford School of Management

High School Diploma - Advance Level

St. Anthony's College

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Ajmalsha Nazeem