A K Kasinadh
Kollam
Summary
Technical Marketing Executive specializing in integrating technology with marketing strategies to enhance brand growth. Proven track record in developing impactful campaigns that elevate customer engagement and foster brand loyalty. Expertise in collaborating with cross-functional teams to implement marketing initiatives that increase visibility and drive revenue.
Overview
4
4
years of professional experience
6
6
years of post-secondary education
1
1
Certification
Work history
Technical Marketing Executive - Marine & Offshore
Aries Marine and Engineering Services LLC
Sharjah, United Arab Emirates
08.2024 - Current
- Developed and executed technical marketing strategies, achieving targets for marine and offshore inspection services.
- Prepared and delivered technical proposals, quotations, and tender documents per client specifications.
- Acted as a technical interface between clients and engineering teams to ensure accurate scope definition.
- Promoted services including NDT, corrosion monitoring, and inspection to key stakeholders.
- Conducted market research to identify new business opportunities and analyse competitor activities.
- Tracked inquiries and leads using CRM systems, generating periodic sales performance reports.
- Successfully identified new business opportunities, resulting in the award of two major projects with a combined value of AED 1 million.
Marketing Executive
Aries Marine Engineering Services
Kochi, India
05.2024 - 08.2024
- Created digital campaigns that significantly boosted audience engagement.
- Conducted competitor analysis to maintain competitive market positioning.
- Developed marketing strategies to enhance brand visibility.
- Designed impactful presentations for senior management to aid decision making.
Senior Area Sales Executive
Exide Industries Limited
Thrissur, India
07.2023 - 05.2024
- Achieved and surpassed sales targets for both individual performance and team objectives.
- Developed and executed comprehensive sales strategies, serving as primary contact for customers during product changes.
- Cultivated robust relationships with key stakeholders by addressing needs and concerns effectively.
- Generated accurate sales forecasts and conducted data analysis to identify performance gaps.
- Conducted promotional activities to enhance awareness of existing and new products.
Intern
Havells India Limited
Thiruvananthapuram, India
04.2022 - 06.2022
- Market Research, Sales campaign, and Analysis of influencers' perception and Improvement of the loyalty program for influencers.
- Developed a comparative data analysis study about geographic areas where competitors have an advantage over Havells.
- Identified the main area of concern and defects of the scheme, suggested measures to develop them, and presented the findings to the sales team.
Education
MBA - Marketing and Business Analytics
Amrita School of Business
India 09.2021 - 04.2023
BBA - Marketing
University of Kerala
India 07.2018 - 04.2021
12th - Computer Science
CBSE
Kerala 05.2017 - 04.2018
10th - Computer Science
CBSE
Kerala 06.2015 - 04.2016
Skills
- Website Developer
- Google Analytics Expertise
- Market research Proficiency
- Time efficiency
- Client engagement
Certification
- Google Analytics, Google Analytics Academy, 2022
- Product Management, Great Learning, 2025
- Business Analysis Basics, Simplilearn, 2025
- PMP Basics, Simplilearn, 2025
Accomplishments
- Was a House Captain and School Parliament member.
- Sahodhaya Scholarship Bronze medal, 2016, District level.
- Conducted research and publish a paper on Emerging Trends and Development of Influencer Marketing: A Bibliometric Analysis.
HOBBIES
Football, Gaming, Travelling, Reading
PERSONAL DETAILS
English (Read, Write, Speak)
Fluent
Malayalam (Read, Write, Speak)
Native
Hindi (Read, Write, Speak)
Upper intermediate
Tamil (Speak)
Elementary
Portuguese
Beginner
Timeline
Technical Marketing Executive - Marine & Offshore
Aries Marine and Engineering Services LLC
08.2024 - Current
Marketing Executive
Aries Marine Engineering Services
05.2024 - 08.2024
Senior Area Sales Executive
Exide Industries Limited
07.2023 - 05.2024
Intern
Havells India Limited
04.2022 - 06.2022
MBA - Marketing and Business Analytics
Amrita School of Business
09.2021 - 04.2023
BBA - Marketing
University of Kerala
07.2018 - 04.2021
12th - Computer Science
CBSE
05.2017 - 04.2018
10th - Computer Science
CBSE
06.2015 - 04.2016