Summary
Overview
Work History
Education
Skills
Certification
Timeline
Awards
Hi, I’m

Akash Koul

Director - Growth & Product
Dubai
Akash Koul

Summary

Internationally experienced dynamic and results-oriented visionary Martech leader with 17+ years of experience adept at formulating GTM strategies handling commercial P&L, building apps, digital transformation & leading complex business units.

Excellent track record in driving B2B, B2C & D2C growth, tie-ups and alliances, marketplace partnerships, consulting and advance analytics based decision making enabling outcome based results.

Expert in developing a digital product & Value-led marketing strategy increasing stickiness and retention to set customers on the path to become advocates.

Overview

18
years of professional experience
7
Certificates
9

Awards

7

Brands

Work History

E&
Dubai

Director- Growth & Product
5 2022 - Current

Job overview

  • P&L delivery: Responsible for delivering roadmap & revenues of 100 Mn USD through existing & new revenue streams for digital assets in e& while optimizing and managing costs. Leading the Smiles super-app maximizing success and growth by execution of the consumer business digital strategy.
  • Super-app Strategy : Building the comprehensive swiss knife strategy for Smiles super app from the ground up, resulting in a significant increase in customer acquisition, growth, loyalty & revenue.
  • Advisory leadership : overall product & project governance ensuring alignment of key business transformation process with proven methodologies, client leadership with wider ecosystem to meet customer’s business objectives.
  • GTM Strategy : Leading the digital transformation - CX , Go-To-Market & marketing campaign strategy to increase CSAT, NPS scores, Customers Retention & Loyalty against services like Smart App, Mobile, Entertainment, VAS & OTT using omnichannel marketing.
  • Partnerships: Responsible for developing and maintaining a partner network for Smiles Marketplace via aggregators and direct relationships to add value beyond telecom services for our customers and to be the SPOC for all consumer partnerships including Loyalty, Co-branded programs, government partnerships, tactical initiatives with external interactions involving UAE Govt.
  • Data intelligence: Applying Machine learning capabilities at the core of Smiles super-app to predict churn, improve cross pollination & deliver CVML frameworks which are highly personalized.
  • Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
  • Tie-ups & Alliances: Finalizing mutually beneficial deals, brand portfolio and events in the partner universe based on Loyalty themes to increase Marketplace valuation, clicks, repeat usage and retention to support emotional brand loyalty.

Evolving Systems Ltd UK
Kualalumpur

Head – Customer Success & Growth
03.2020 - 05.2022

Job overview

  • Growth: Operating as regional head undertaking complete ownership of P&L of accounts driving revenues for APAC region.
  • Delivery and CS: Driving programs with expertise in handling 360-degree program management in Customer value management & loyalty practices with multifaceted problem statements in multi-product Environment.
  • Process: Using cloud native SaaS platforms to build & innovative alternative to traditional programs, driving improvement in business processes and automated customer journeys with digital marketing solutions on CDP, Mobile App, Website, Chatbots, etc.
  • Delivery :Delivery: Delivering “Celcom: Connected Life”, “Orange: Thank you”, “MVP rewards” & DST treats designed to create a symbiotic relationship between partners brand and customer.
  • Data intelligence: Applying data and machine learning models at the core of Programs to predict churn & deliver CVML frameworks which are highly personalized based on customer Interests.
  • Risk Management: Identify potential risks and challenges that may influence success of business transformation projects and develop mitigation strategies and contingency plans to address these risks.
  • Transformation: Leading digital transformation Engagements and end to end delivery of CVML projects delivering a path to profitability moving from traditional to modern solutions.
  • Harvesting: Follow a land & expand strategy focusing on building referenceable accounts engaging upselling & cross sell based on need thus creating new revenue streams generating incremental 1.1 MN USD revenues leading to positive NRR.

Flytxt Mobile Solutions Netherlands
Kualalumpur

Head - Customer Success & Growth
08.2017 - 02.2020

Job overview

  • Spearheading a team of success managers and senior product consultants providing revenue & value creation solutions leveraging cloud native SaaS based customer engagement & AI solutions.
  • Handling 360-degree marketing CVM practices with revenue delivery of 7.5 MN USD for large enterprises with multifaceted problem statements in triple Play / quad play environment.
  • Leading end to end product strategy , migration & implementation for Omni channel-based marketing solutions.
  • Develop & executed pricing and bundle strategies in alignment with customer finance, sales, & regulatory teams to maintain competitiveness and profitability.
  • Deploying practical applicability of AI and Machine learning based models using ETL to predict behavior, increase customer loyalty and drive revenues.
  • Expertise in driving digital strategies using Mar-tech tools such as Oracle Responsys, Google Marketing platform, Neon-dX, Google Ads, Facebook, and other paid marketing/ organic marketing platforms.

Aircel - A Maxis Berhad Company
New Delhi

AGM Marketing
10.2015 - 07.2017

Job overview

  • Defining combined prepaid & postpaid marketing strategy with big 4 consulting leaders to create customized single journey utilizing omnichannel marketing catering digital, voice & data customer.
  • Designing and executing P&L strategy whilst complying with agreed budget, timescales and agreed policy guidelines with all regulatory.
  • Understanding and linking digital DNA of customers for up-selling, cross-selling leading to growth in web and app users by 37%.
  • Reduction in customer churn by 1.5% by combining churn analytics with customer touch point visits.
  • Growing and achieving revenue delivery of over 600 MN dollars.

Bharti Airtel Ltd

Senior Manager
06.2010 - 09.2015

Job overview

  • Managed multiple, large-scale projects leading to 100% growth in acquisitions.
  • Managing 11 sales managers, 50+channel partners & portfolio of 1 Mn USD.
  • Launched, on-boarded and handled large format stores leading to growth in sales.
  • Handling of different sales verticals including prepaid, postpaid, Brand Alliances & large format partners.
  • Managing and growing revenue delivery of more than 45 Mn USD and base size of 66 Mn.
  • Integral part of Airtel Thanks app and Wynk Music closing exclusive offers on big brands like Sony PlayStation, Ditto TV, eBook Store and cloud storage.
  • Rapid Growth Path – Promoted twice in a span of first 3 years.

Vodafone India

Product Lead
09.2008 - 05.2010

Job overview

  • Launch of Vodafone services in North region - India
  • Launching entire range of postpaid product portfolio for all business lines.
  • Led the Strategic planning & execution of the Postpaid business strategy to drive growth, profitability, & market share
  • Applied performance data to evaluate and improve operations, target to current business conditions, and forecast needs.
  • Development of promos for Increasing Prepaid VLR Count and Unique users.
  • 150% revenue achievement for Vodafone in first year of launch.

Reliance Communication
New Delhi

Product Manager
04.2007 - 08.2008

Job overview

  • Co-creation of product portfolio with interdepartmental leads.
  • Learn and implement basics of product management.
  • Introduced concept of Net-Connect Super DSA to explore Data Card market through conventional trade.
  • Championed portfolio management approach to ensure consistent discipline and methodology in achieving product development goals.

Education

Institute of Management Studies And Research - MDU
India

Master of Business Administration from Marketing And International Business
Jun 2005 - 06.2007

University Overview

Kurukshetra University
India

Bachelor of Business Administration from Marketing Management And Research
Jun 2003 - 06.2005

University Overview

Skills

Effective Strategic leadership

Digital Demand & growth

P&L and Product management

Super-App strategy

Artificial intelligence amd ML expertise

AGILE Project management

Customer value Management

Certification

Oracle Cloud Infrastructure Certified Associate – Oracle

Timeline

Emerging Leaders - INSEAD

11-2025

Leadership Skills - IIM A

06-2024

Data Science and ML – IBM, Flytxt

04-2024

Certified Scrum Product Owner® - SCRUM alliance USA

09-2023

Digital Marketing, Attribution & automation – Udemy, AppsFlyer, HubSpot

05-2023

SAFe® - SCRUM alliance USA

02-2023

Oracle Cloud Infrastructure Certified Associate – Oracle

02-2022
Head – Customer Success & Growth
Evolving Systems Ltd UK
03.2020 - 05.2022
Head - Customer Success & Growth
Flytxt Mobile Solutions Netherlands
08.2017 - 02.2020
AGM Marketing
Aircel - A Maxis Berhad Company
10.2015 - 07.2017
Senior Manager
Bharti Airtel Ltd
06.2010 - 09.2015
Product Lead
Vodafone India
09.2008 - 05.2010
Product Manager
Reliance Communication
04.2007 - 08.2008
Director- Growth & Product
E&
5 2022 - Current
Institute of Management Studies And Research - MDU
Master of Business Administration from Marketing And International Business
Jun 2005 - 06.2007
Kurukshetra University
Bachelor of Business Administration from Marketing Management And Research
Jun 2003 - 06.2005

Awards

Awards
  • Collaboration Award - Flytxt
  • Game Changer - Airtel
  • Achievers Club - Airtel
  • Gold Award for revenue Growth- Airtel
  • Super Star - Vodafone
  • I made a difference – Vodafone
  • High achiever award - Reliance
Akash KoulDirector - Growth & Product