Akash Koul
Director - Growth & Projects
Dubai,United Arab Emirates
Summary
Internationally experienced Dynamic and results-oriented visionary Martech Leader with 16+ years of experience adept at formulating Go-To-Market strategies handling virtual P&L, cloud native digital transformation strategies leading complex business units.
Excellent track record in driving B2B, B2C & D2C product solutions, Tie-ups and alliances, marketplace partnerships, consulting and revenue growth, analytics based decisioning enabling outcome based marketing.
Expert in developing a digital product-led marketing strategy increasing stickiness and retention to set customers on the path to become advocates.
Overview
17
17
years of professional experience
6
6
Certificates
7
7
Awards
1
1
Startup
Work History
Head – Growth & Projects
Etisalat by E&
Dubai
05.2022 - Current
- P&L delivery: Responsible for delivering incremental revenues through existing revenue streams and build new related revenue streams for digital business in etisalat while optimizing and managing costs. Lead the Digital Consumer team, to maximize success in the execution of consumer product strategy.
- Delivery and CS: Driving programs with expertise in handling 360-degree project management in Customer value management & loyalty practices with multifaceted problem statements in multi-product Environment.
- Advisory leadership of overall governance and alignment of key business transformation process with proven methodologies, client leadership, full program delivery teams, and wider ecosystem to meet customer’s business objectives.
- GTM Strategy: Devise Go-To-Market & marketing campaign strategy to increase CSAT, NPS scores, Customers Retention & Loyalty against services like Smart App, Mobile, Broadband, TV, Entertainment, VAS & OTT using CDP based omnichannel marketing solutions.
- Partnerships: Responsible for developing and maintaining a partner network for Marketplace via aggregators and direct relationships –including identification, negotiation, contractual engagement, process development, and tactical program launches with the partner network. Responsible for Etisalat Consumer partnerships to add value beyond telecom services for our customers and to be the SPOC for all Consumer related partnerships including Loyalty, Co-branded programs, Government partnerships, tactical initiatives & more, with external interactions involving Senior Management/ CXO and UAE Govt.
- Data intelligence: Applying data and machine learning models at the core of programs to predict churn & deliver CVM frameworks which are highly personalized based on customer Interests.
- Tie-ups & Alliances: Finalizing mutually beneficial deals, brand portfolio and events in the partner universe based on Loyalty themes to increase superapp valuation, clicks, repeat usage and retention to support ‘emotional brand loyalty’.
Senior Director – CS & Growth Marketing
Evolving Systems Ltd UK
Kualalumpur
03.2020 - 05.2022
- Growth: Operating as Regional Head based out of Malaysia undertaking complete ownership of P/L of accounts driving revenues for APAC region.
- Delivery and CS: Driving programs with expertise in handling 360-degree Program management in Customer value management & loyalty practices with multifaceted problem statements in multi-product Environment.
- Process: Using Cloud native SaaS platform to build & innovative alternative to traditional programs, drive improvement in business processes and automated customer journeys with new digital marketing solutions on CRM, Mobile App, Website, Chatbots, etc.
- Delivery :Delivering and handling Gamified and segmented Marketplace based CVML programs like “Celcom: Connected Life”, “Orange: Thank you”, “MVP rewards” & DST treats designed to create a symbiotic relationship between partners brand and customer.
- Data intelligence: Applying data and machine learning models at the core of Programs to predict churn & deliver CVML frameworks which are highly personalized based on customer Interests.
- Risk Management : Identify potential risks and challenges that may influence success of business transformation projects. Develop mitigation strategies and contingency plans to address these risks.
- Transformation: Leading Digital transformation Engagements and end to end delivery of CVML projects strategising and delivering a path to move from traditional to modern solutions.
- Harvesting: Follow a land & expand strategy focusing on building referenceable accounts. Engage upselling & cross sell based on need thus creating new revenue streams generating 1.1 MN USD last year leading to positive NRR.
GM – Account Management & Business Consulting
Flytxt Mobile Solutions Netherlands
APAC
08.2017 - 02.2020
- Spearheading a team of account managers and senior consultants providing revenue & value creation solutions leveraging Cloud native SaaS based customer engagement & big data platform.
- Handling 360-degree marketing CVML Practices with revenue delivery of 7.5 MN USD for large enterprises with multifaceted problem statements in Triple Play / Quad play environment.
- Leading end to end Strategy migration and implementation from traditional to Omni channel-based marketing solution.
- Deploying Practical applicability of AI and Machine learning based models using ETL to predict behavior, increase customer loyalty and drive revenues.
- Functional Knowhow on Mar-tech tools such as Oracle Responsys, Google Marketing platform, Neon-dX, Google Ads, Facebook, and other paid marketing/ organic marketing platforms.
Assistant General Manager
Aircel - A Maxis Berhad Company
10.2015 - 07.2017
- Defining combined Marketing Strategy with Big 4 consulting leaders to create customized single Journey utilising Omnichannel marketing catering digital, voice & data customer.
- Designing and executing P&L strategy whilst complying with agreed budget, timescales and agreed policy guidelines with all regulatory.
- Understanding and linking digital DNA of customers for up-selling, cross-selling leading to growth in web and app users by 37%.
- Reduction in customer churn by 1.5% by combining churn analytics with customer touch point visits.
- Growing and achieving revenue delivery of over 600 MN dollars.
Senior Manager
Bharti Airtel Ltd
06.2010 - 09.2015
- Managed multiple, large-scale projects leading to 100% growth in acquisitions.
- Managing 11 sales managers, 50+channel partners & portfolio of 1 million dollar.
- Launched, on-boarded and handled large format stores leading to growth in sales.
- Handling of different sales verticals including prepaid, postpaid, Brand Alliances & large format partners.
- Managing and growing revenue delivery of more than 45 million dollars and base size of 66 million.
- Integral part of Airtel Thanks app and Wynk Music closing exclusive offers on big brands like Sony PlayStation, Ditto TV, eBook Store and cloud storage.
- Rapid Growth Path – Two elevations in a span of first 3 years.
CVM and Launch Manager
Vodafone India
09.2008 - 05.2010
- Launch of Vodafone services in North region - India
- Launching entire range of product portfolio for all business lines.
- Applied performance data to evaluate and improve operations, target to current business conditions, and forecast needs.
- Development of promos for Increasing Prepaid VLR Count and Unique users.
- 150% revenue achievement for Vodafone in first year of launch.
Young Leader
Reliance Communication
04.2007 - 08.2008
- Co-creation of product portfolio with interdepartmental leads.
- Learn and implement basics of product management.
- Introduced concept of Net-Connect Super DSA to explore Data Card market through conventional trade.
- Championed portfolio management approach to ensure consistent discipline and methodology in achieving product development goals.
Education
Leadership Behaviour - Driving Leadership Behaviour
Indian Institute of Management
07.2023 - 12.2023
Master of Business Administration - Marketing And International Business
Institute of Management Studies And Research - MDU
Jun 2005 - 06.2007
Bachelor of Business Administration - Marketing Management And Research
Kurukshetra University
Jun 2003 - 06.2005
Skills
Strategic leadership
Certification
Oracle Cloud Infrastructure Certified Associate – Oracle
Timeline
Leadership Behaviour - Driving Leadership Behaviour
Indian Institute of Management
07.2023 - 12.2023
Leadership Skills - IIM A
06-2023
Head – Growth & Projects
Etisalat by E&
05.2022 - Current
Oracle Cloud Infrastructure Certified Associate – Oracle
02-2022
SAFe® - SCRUM alliance USA
01-2022
Certified Scrum Product Owner® - SCRUM alliance USA
08-2021
Digital Marketing,Attribution & automation – Udemy, AppsFlyer, HubSpot
03-2021
Senior Director – CS & Growth Marketing
Evolving Systems Ltd UK
03.2020 - 05.2022
Data Science and ML concepts – IBM, Flytxt
01-2020
GM – Account Management & Business Consulting
Flytxt Mobile Solutions Netherlands
08.2017 - 02.2020
Assistant General Manager
Aircel - A Maxis Berhad Company
10.2015 - 07.2017
Senior Manager
Bharti Airtel Ltd
06.2010 - 09.2015
CVM and Launch Manager
Vodafone India
09.2008 - 05.2010
Young Leader
Reliance Communication
04.2007 - 08.2008
Master of Business Administration - Marketing And International Business
Institute of Management Studies And Research - MDU
Jun 2005 - 06.2007
Bachelor of Business Administration - Marketing Management And Research
Kurukshetra University
Jun 2003 - 06.2005
Awards
- OPCA award - Etisalat by e&
- Collaboration Award - Flytxt
- Game Changer - Airtel
- Achievers Club - Airtel
- Gold Award for revenue Growth- Airtel
- Super Star - Vodafone
- I made a difference – Vodafone
- High achiever award - Reliance
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