Akram Ahmed

Key Responsibilities:

1. Strategic Client Partnerships.

• Spearheaded strategic client relationships, driving growth through performance optimization and alignment with internal teams.
• Managing enterprise client portfolios, including Landmark, Al Tayer, Majid al Futtaim, Noon, GMG, and Apparel Group, etc.
• Developing and managing long-term relationships with the key decision makers and influencers.
• Tracking Success, Driving Growth, guiding the organization in evaluating and enhancing the growth strategy.

2. Budgeting and Performance Monitoring

• Setting financial targets, monitoring performance, and aligning resources with the strategic goals.
• Report directly to the CEO, setting monthly, departmental, and client-specific targets aligned with seasonal trends, including Ramadan and White Friday.
• Conducted month-on-month tracking of targets versus achievements, collaborating with teams to adjust strategies as needed to meet performance goals.
• Profitability Analysis & Margin Management planning and regulating spends at a business to maintain effective profitability.

3. Cross-Selling and Business Expansion

• Identified and capitalized on cross-sell and up-sell opportunities within the ArabyAds ecosystem, contributing to business growth proposals and new initiatives across multiple product and advertiser segments.

• Drive Sports & Entertainment sales and adoption of Disney+ Hotstar across media agencies and SMB clients.
• Execute a strategic business plan focused on new business development. Identify and onboard new advertisers through agencies and direct channels.
• Provide end-to-end account management and drive expansion in the South India region.
• Manage hunting, pitching, solutions, and execution for a large number of SMB, new-age businesses.
• Sports and Entertainment revenue quota.
• Increase market share using a consultative sales approach, competitor analysis, category-level insights, emerging tech solutions, and opportunities.
• Unearth new sales opportunities through networking, and convert them into long-term partnerships.

• Develop, drive, and lead new business opportunities for the firm's solutions and services in the South Indian market, with a focus on growing the client base in the region.
• Manage, establish, and grow the Sales function, taking ownership of and driving top-line revenue growth.
• Build relationships across CMOs and CIOs for various global and Indian brands.
• Lead strategic sales planning and the account management process, establishing and driving sales quotas for South India sales associates.
• Connect with key influencers and decision-makers in potential client organizations, developing trusted advisory relationships.
• Develop and groom the sales team, enabling them to upsell/cross-sell the right solutions.
• Ensure the highest levels of customer satisfaction by working collaboratively with Client Services, Product, and Delivery teams.

• My main responsibility is to help businesses set up NEW campaigns on Google Adwords
• My current job profile is to help business owners and marketing managers gain from the potential of the Google Adwords platform
• My goal is to help generate, calls, leads, conversions for companies by creating a data driven, creative, optimized Google Adwords campaign
• I translate the goals of the companies I meet into technical aspects and coordinate with our expert campaign specialists to execute the campaign
• I educate business owners about optimal budget allocation for campaigns, In this tough marketing and competitive environment, it is important to have a customer behaviour driven marketing strategy
• I analyse user behaviour and search volumes for the client's industry and devise a campaign structure that can include various campaign types such as Search campaigns, YouTube campaigns, Mobile and Web campaigns, In-App display campaigns, App promotion in Play Store campaigns, Display Network campaigns
• My responsibilities also include: Measure and report performance of all Google Adwords campaigns, and assess against goals (ROI and KPIs) regularly
• Identify trends and insights, and share details with campaign specialist to optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies with the clients, campaign specialists and internal meetings.

• Increasing quantity of seller base in assigned category from Bangalore.
• Providing sellers training to increase assortments of sellers in required subcategories based on targets.
• Ensure optimum inventory levels for each seller and monitor the performance of the sellers.
• Responsible for overall team coordination and contribution towards the team's target achievement.

• Responsible for generating revenue through increasing the number of sales: Google Adwords or SEO.
• Responsible for generating, strategizing, servicing, and retaining clients for astounding growth of organization.
• This involves negotiating prices that allow a company's costs to remain low while still getting the desired ROI.
• I also understand policies and procedures associated with the company, as well as Google policies, to set up a campaign, monitor on a regular basis, send reports of campaign performance, and devise optimization strategies.

• Marketing & Trade Operations, Customer acquisition for new business, creating effective leads through networking.