Microsoft dynamic Navision
Aksa Mariam
Marketing Assistant
International City
Summary
Dynamic professional with a proven track record at Landmark Digital, enhancing user experience and boosting sales through innovative merchandising strategies and effective content management. Skilled in CRM and teamwork, excels in creating visually appealing displays and fostering vendor relations, significantly improving customer engagement and operational efficiency.
Overview
8
8
years of professional experience
4
4
years of post-secondary education
Work History
Ecommerce Content Merchandiser
Landmark Digital - Landmark Group
DUBAI
10.2024 - Current
- Updated pricing and signage to complete product displays and educate customers.
- Boosted sales by implementing effective merchandising strategies and visually appealing displays.
- Reduced out-of-stock instances by conducting regular audits, adjusting inventory counts, and communicating discrepancies to management.
- Optimized website performance for improved customer experience and higher conversion rates.
- Led redesign of ecommerce website, enhancing user experience and boosting conversion rates.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Collaborated with the merchandising team to update and maintain the Centrepoint website across various departments, including Women, Men, Home, and Beauty.
- Ensured consistent and timely updates to enhance user experience and showcase latest products and promotions.
- Monitored website performance and collaborated with cross-functional teams to optimize content presentation.
- Successfully handled over 120 tasks and updates, ensuring timely and consistent enhancements to user experience.
Content Management Intern
Landmark Digital - Landmark Group
DUBAI
08.2024 - 10.2024
- Enhanced user experience by creating engaging web content and optimizing website navigation.
- Conducted extensive industry research to stay current on trends and produce relevant content.
- Facilitated brainstorming sessions with team members to generate creative ideas for new content initiatives.
- Assisted with social media management by scheduling posts, monitoring analytics, and engaging with followers.
- Worked closely with graphic designers to develop visually appealing infographics that complemented written content.
- Leveraged CMS tools to streamline publishing workflows while maintaining high-quality standards.
- Participated in regular team meetings to discuss projects, share feedback, and identify improvement opportunities.
- Proofread, edited, and evaluated final copy to ensure alignment with established guidelines.
- Suggested improvements to enhance content quality and accuracy.
- Pushed 150 to 200 products per day to websites, ensuring timely updates and inventory accuracy.
Sales and Marketing Assistant
Maxline Logistics
DUBAI
01.2024 - 08.2024
- Assisted call-in customers with questions and orders.
- Developed strong relationships with vendors and negotiated contracts, achieving cost savings on promotional materials purchases.
- Assisted in the creation of sales presentations tailored to individual client needs, resulting in higher closing ratios.
- Enhanced client relationships through regular communication, addressing concerns, and providing prompt solutions.
- Supported sales team by providing timely updates on inventory levels, ensuring adequate stock availability for meeting customer demands.
- Conducted 50 to 100 outbound calls daily, engaging potential clients and driving sales opportunities.
- Sent 20 to 50 personalized emails each day, effectively following up and nurturing leads to maximize conversion rates.
Marketing Executive
Little Kickers
Toronto
04.2022 - 11.2023
- Planned and executed events and marketing programs to increase qualified leads.
- Collaborated with sales teams to align promotional activities with revenue goals.
- Analyzed market trends to identify new growth opportunities in untapped markets.
- Developed and implemented a targeted digital strategy to improve business performance.
- Increased brand awareness through innovative marketing campaigns.
- Onboarded new customers by developing database listings and uploading information.
- Worked with the communications team to promote company programs and initiatives.
- Enhanced customer loyalty through tailored loyalty programs and personalized marketing.
- Boosted lead generation with targeted email marketing strategies and social media advertising.
- Led a team of marketing professionals, providing mentoring and coaching.
Operations Coordinator
Amstergi Holdings
DUBAI
01.2019 - 12.2021
- Enhanced customer satisfaction by promptly resolving issues and providing exceptional support.
- Developed strong client relationships, maintaining open communication to promote loyalty and retention.
- Implemented troubleshooting and root cause analysis for effective issue resolution.
- Negotiated pricing and services with customers and vendors to reduce expenses and increase profits.
- Coordinated logistics activities, including transportation arrangements and customs clearance documentation.
- Collaborated with area managers to evaluate needs and optimize operational plans.
- Assisted lower-level employees in handling challenging customers while maintaining excellent service.
Marketing Intern
Leviton
DUBAI
08.2019 - 09.2019
- Assisted in planning and executing successful product launch events.
- Tracked campaign performance metrics to identify areas for improvement.
- Compiled and presented reports on campaign performance, offering recommendations for future initiatives.
- Worked with HR team to coordinate company events.
- Filed paperwork, sorted, and delivered mail and maintained office organization.
- Updated and maintained employee records to respond quickly to requests for information.
Marketing Intern
Victoria College
DUBAI
03.2017 - 04.2017
- Conducted market research to identify target audiences and optimize marketing efforts.
- Assisted in creating written, video, and image content for marketing channels.
- Enhanced social media engagement through regular posting and audience interaction.
- Researched competitor trends and interpreted findings to report conclusions to supervisors.
Education
Post Graduate In Marketing Management - Marketing Management And Research
01.2022 - 12.2022
BBA - International Marketing
09.2017 - 07.2020
Skills
Stock replenishment
Sales Techniques
Cost Analysis
Merchandise planning
Retail knowledge
Active listener
Reliable and punctual
Customer Relationship Management (CRM)
Vendor Relations
Fashion industry knowledge
Customer Service
Teamwork and Collaboration
Problem-Solving
Multitasking Abilities
Attention to Detail
Excellent Communication
Software
Dynamic amplience
Control Central
Microsoft office
Languages
English
Advanced (C1)
Hindi
Intermediate (B1)
Malayalam
Advanced (C1)
Tamil
Intermediate (B1)
Timeline
Ecommerce Content Merchandiser - Landmark Digital - Landmark Group
10.2024 - Current
Content Management Intern - Landmark Digital - Landmark Group
08.2024 - 10.2024
Sales and Marketing Assistant - Maxline Logistics
01.2024 - 08.2024
Marketing Executive - Little Kickers
04.2022 - 11.2023
Centennial College - Post Graduate In Marketing Management, Marketing Management And Research
01.2022 - 12.2022
Marketing Intern - Leviton
08.2019 - 09.2019
Operations Coordinator - Amstergi Holdings
01.2019 - 12.2021
Amity University - BBA, International Marketing
09.2017 - 07.2020
Marketing Intern - Victoria College
03.2017 - 04.2017