Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Akshay Jodha

Akshay Jodha

Dubai

Summary

An accomplished executive with a proven track record of driving business growth by strategically leveraging online channels in the Banking and Financial Services sector. This seasoned professional brings an in-depth understanding of all facets of digital marketing, including paid advertising, application promotion, App Store Optimization (ASO), Search Engine Optimization (SEO), social media campaigns, customer engagement, affiliate marketing, as well as the nuanced use of marketing automation tools and analytics. Skilled in cultivating robust client relationships, managing digital engagement, overseeing profit and loss (P&L) responsibilities, and excelling in forecasting and strategic planning to achieve and surpass business objectives

Overview

16
16
years of professional experience

Work History

Assistant Vice President

Citibank
Dubai
08.2023 - Current
  • As the lead for digital sales in the New to Market segment of credit cards and Citigold wealth management, it is my responsibility to create and execute effective strategies for paid & Organic campaigns across multiple channels, such as search engines, social media platforms, affiliate programs, and online marketplaces
  • Responsible for driving sales target for cards & wealth while maintaining Cost per acquisition lower than offline chanels
  • Improve brand's NTB reservoir with internal methods like referrals and organic growth. Monitor KPIs in sales funnel and adjust strategy based on insights.
  • Develop insights, oversee, evaluate key performance indicators throughout the sales process and act accordingly.
  • Managing digital media agencies
  • Quarterly/yearly planning for digital media activities
  • Engaging in daily digital marketing activities utilizing tools such as AMO (Adobe Media Optimizer), LAUNCH, Omniture, and Adobe Audience Manager
  • Implemented successful business strategies to increase revenue and target new markets.

Digital Growth Partner - Banking & Fintech

Meta (Facebook)
Gurgaon
07.2022 - 07.2023
  • Leading growth of digital first business for Financial services industry for Meta mid-market team
  • Driving $25 MN book of business every quarter with 7% QoQ growth
  • Responsible for driving 8% of ads revenue by consulting on Meta family of apps to the partners
  • Leveraging a measurement & data first approach to drive adoption of Driving best practices for A+AC & WhatsApp products which led to 25% incremental revenue for scaled book of business
  • Deliver sessions to advertisers on best practices for App ads, Click to WhatsApp ads
  • Lead the first ever launch of Digital credit disbursal via WhatsApp for a NBFC which led to a disbursal of $70Mn in 8 months since launch
  • Developed training materials for staff members in order to improve their skillset related to client relations management .

Deputy General Manager - Digital Growth

Paytm
Gurgaon
09.2021 - 06.2022
  • Leading in -App Growth for Cobrand - Credit Cards acquisition, retargeting , activation & spends
  • Responsible for managing Paytm Credit Cards CLM
  • Growth of customer acquisition via Clevertap , identifying relevant segments and targeting them on app accordingly
  • Leading alternate Digital channel for sourcing Off-Paytm for all Lending Products
  • Grew existing Cobrand business by 100% within first 2 months via marketing automation & journey improvements
  • Scaled card acquisition by 150% with CPA among the lowest accross credit products
  • Introduced event based journey on UPI & recharge that increased leads by 25%

Assistant Vice President - Digital Sales

SBI Card Private Ltd
Gurgaon
06.2018 - 09.2021
  • Head of Digital Sales for the Emerging Market SegmentAccountable for devising and implementing lucrative paid campaigns (including search, social media, affiliates, and marketplaces) to acquire new customers
  • Achieved an impressive growth rate of 200% in the first year alone for our digital card business.
  • Increased expenditure by sevenfold from 2019 to 2021, while maintaining the lowest cost of acquisition across all channels
  • The sole medium that outperformed AoP metrics amid the Covid pandemic in fiscal year 2020-21
  • Ensuring the retention of top-performing keywords' ranking through monthly SEO and content updates
  • Managing agencies for digital Media Planning for digital Media Ensuring adherence to the agreed-upon cost of acquisition and cost per lead as per Memorandum of Understanding (MoU)Utilizing tools such as Adobe Media Optimiser (AMO), LAUNCH, Omniture, and Adobe Audience Manager for management of projects
  • ILaunched Digital Cobrand with Ola in May 2019. Modified E-apply channel, including E-KYC, document uploads, SBI management and form rationalization

  • Collaborate with IT, Operations, Fraud Control, Risk Management and Compliance departments to spearhead modifications in the website, CRM and on-premise procedures.
  • Supervise alterations post-launch to guarantee attainment of anticipated advantages.
  • Take charge of refining the induction process for fresh aggregators by coordinating with IT, sourcing and legal teams.
  • Analytics & Performance Improvement
  • Examine website datasets and analytics tools such as Omniture, LAUNCH, and FB. Achieved 2x lead growth and decreased CoA by reducing landing page drop-offs from 78% to 55% in paid campaigns

Digital Marketing Lead

Shire (Takeda)
Gurgaon
04.2016 - 02.2018
  • Lead – Digital Marketing & IT Commercial (EAMEA Region) Shire, Responsible for strategizing & execution of all digital marketing & digital IT commercial projects for EAMEA cluster
  • Increase online Brand & Product awareness across different clusters monitoring quality of Digital Projects delivered like SEO,SEM, Social, google adwords
  • Running day to today operations for digital related IT applications like Salesforce, Qliksense, Surveygizmo, Google Analytics, Raven, Sitecore CMS & Silverpop
  • Automation project delivery
  • Consulting with internal teams like Marketing, Sales, Medical Affair etc to help them automate the processes
  • Supervised creation of marketing materials and collateral.
  • Audited and optimized websites to verify proper performance, visibility and accessibility.

Digital Marketing Consultant

IB - Dabur, Accenture Service Pvt. Ltd
Delhi
08.2015 - 04.2016
  • Consulting with client on the best practices, increase in online Brand awareness/top line, monitoring quality of Projects delivered & running day to today operations for the client
  • Guide clients in branding, positioning and marketing implementation through digital channels & formulating digital media planning for Personal Care (Hair Oil/Shampoo, Gulabari, Fem bleach, Oxy Bleach) & Ethical brands (Honitus, Madhurakshak , Lal tail etc)
  • Research industries and markets to identify growth opportunities for clients
  • Recommend and lead approach for primary and secondary research to support client branding & marketing projects
  • Managing Dabur’s ecommerce venture NewU & help Brand achieve its MoU
  • Achieved 170% targets in first year of the ecommerce launch
  • Actively presents ideas to expand service offering and enhance positioning of the firm

Digital Marketing Project Manager

Accenture Service Pvt. Ltd
Warsaw
09.2013 - 07.2015
  • As a professional consultant, I specialize in strategizing and managing the production of digital materials for client brand web assets such as Pampers, Pantene, and Vibovit. To achieve the highest international standards for function, design, innovation and to meet brand KPIs
  • In addition to coordinating digital production services with creative agencies and development personnel across Europe &US regions
  • My expertise includes project management skills that allow me to handle multiple projects simultaneously,detailed planning,and producing key project deliverables including web development.I have excellent communication skills that enable me to interact effectively with clients from different parts of the world

Senior Executive

Sahara Prime City Limited
Mumbai
09.2012 - 09.2013
  • Part of the Corporate Marketing team with the focus on developing Sahara housing brands through digital channels
  • Managing HTML campaigns (Email & Website)
  • Generating sales lead through online campaigns for Aamby Valley & other Sahara real estate ventures & managing both online & offline campaigns through Sitecore CMS, Google Adwords & Google Analytics
  • Brand's web site traffic growth & generate quality leads through organic search optimisation & search marketing
  • Using Campaign Management tool to schedule, organise, Track & analyse different campaigns throughout the year
  • Social Media optimisation
  • Digital media buying & planning

Senior Officer

Aditya Birla Retail Ltd
Mumbai
11.2010 - 08.2012
  • Function – Marketing & VM
  • Job Responsibilities:
  • Digital Marketing planning & execution.(Website, Social Media ,ORM & other digital mediums) though a customised Greenvalley Campaign Management Tool on HTML Technology
  • Campaign Management, Media Planning & Buying (Digital)
  • Evaluation of loyalty campaigns (Clubmore.) & suggesting zones to finalize monthly promos
  • Creative (artwork) development for marketing collaterals like Print Ad, Direct Mailers, Outdoor , web banners, social media banners, etc
  • Monitoring & Controlling CRM (Customer Relationship Management) & coordinating with Media & CRM agencies.

Sr. Executive

Epoch Events & Entertainment, MICE
Mumbai
06.2008 - 03.2009
  • Planning & Execution of events, managing campaigns
  • BTL Activation programs for various industry clients
  • Handled on ground operations for Western India that included float activities, mall & corporate promotions & activation, consumer connect activities, Retailer Meet, Exhibitions, Conferences

Education

Digital Marketing & Analytics Certification – Accenture -

01.2018

Diploma - Advanced Digital Marketing

DMI
01.2013

MBA - Marketing & Finance

ISB&M
01.2011

Bachelor of Science - Fashion Retailing & Designing

INIFD
01.2008

High School Diploma -

SGSAMNEM
01.2004

High School Diploma -

Mayoor School
01.2001

Skills

  • Digital Marketing Strategy
  • Digital Sales
  • Lead Generation
  • Web Analytics
  • Paid Marketing
  • Social Media Marketing
  • Budgeting & Planning
  • In App Marketing
  • Project Management
  • Team Management
  • Marketing Automation
  • Gamification User Journey
  • Campaign Management
  • Funnel Management
  • Contract Management
  • Business Development
  • Performance Improvement
  • Growth Planning

Languages

English
Proficient
C2
Hindi
Proficient
C2

Timeline

Assistant Vice President

Citibank
08.2023 - Current

Digital Growth Partner - Banking & Fintech

Meta (Facebook)
07.2022 - 07.2023

Deputy General Manager - Digital Growth

Paytm
09.2021 - 06.2022

Assistant Vice President - Digital Sales

SBI Card Private Ltd
06.2018 - 09.2021

Digital Marketing Lead

Shire (Takeda)
04.2016 - 02.2018

Digital Marketing Consultant

IB - Dabur, Accenture Service Pvt. Ltd
08.2015 - 04.2016

Digital Marketing Project Manager

Accenture Service Pvt. Ltd
09.2013 - 07.2015

Senior Executive

Sahara Prime City Limited
09.2012 - 09.2013

Senior Officer

Aditya Birla Retail Ltd
11.2010 - 08.2012

Sr. Executive

Epoch Events & Entertainment, MICE
06.2008 - 03.2009

Digital Marketing & Analytics Certification – Accenture -

Diploma - Advanced Digital Marketing

DMI

MBA - Marketing & Finance

ISB&M

Bachelor of Science - Fashion Retailing & Designing

INIFD

High School Diploma -

SGSAMNEM

High School Diploma -

Mayoor School

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Akshay Jodha