Alaa ElBeih
Dubai,Egypt
Summary
I consider myself to be an effective team player with excellent leadership skills and an analytical approach to problems solving. My experience includes high pressure delegation roles, and implementation of new use of operating proposals. Ambitious promoter and skilled people manager with deep understanding of market trends and successful strategies to achieve sales and marketing results. Strengths include leveraging data to optimise approaches and capitalising on new opportunities.
Overview
21
21
years of professional experience
2009
2009
years of post-secondary education
Work history
Head of Sales & Marketing
Pegasus Building Contracting LLC
Dubai, UAE
01.2018 - 03.2020
- Conducted progress meetings with clients to determine new requirements.
- Prepared monthly sales forecast reports detailing key metrics to examine areas of improvement.
- Analysed sales reports to identify trends and update strategies.
- Integrated new CRM software to manage sales activities, pipelines and teams.
- Optimised sales methods to best engage, acquire and retain customers.
- Secured Key projects in the region (UAE, Qatar, Oman & Bahrain) including but not limited to, Dubai Mall (Zaabeel Extension), Dubai Opera Towers A4 & A5, Act I & Act II towers, EXPO Village, Burj Nahar Mall (UAE) Sultan Qaboos Cancer Hospital (Muscat), Hamad Airport Catering Facility (Doha), Oasis Villa Flooring Works (Manama)
- Started and managed the social media presence of the company (did not exist previously) to create a digital footprint for the organization.
- Developed strategic marketing campaigns, increasing new lead generation and conversion.
- Created extensive training programmes to increase technical knowledge of products.
- Attended networking events to secure partnerships and grow professional networks.
- Provided management and leadership expertise to coordinate sales efforts, leading a successful, engaged and motivated team to exceed departmental goals by 240% in two years.
Sales Manager
Flowcrete Middle East FZCO
Jeddah, KSA
03.2014 - 04.2017
- Analysed sales reports to identify trends and update strategies.
- Oversaw planning and execution of targeted sales and marketing strategies.
- Generated leads to bring in new client revenue and improve bottom-line profitability.
- Contacted and converted potential customers via focused approach to projects, providing very detailed technical and commercial analysis of the proposed products and building healthy relationships with key stakeholders.
- Created a very strong client base in KSA including but not limited to Baja Nuts, Sulaiman Al Habib Hospitals, Deemah sweets, Baytouti, Bin Laden, Saudi Oger, Royal Commissions, Riyadh Park Mall (project), etc...
- Negotiated and approved lucrative prices and contracts, boosting growth.
- Designed strategy to win new business and maximise selling opportunities among existing clients, achieving lucrative results.
- Developed pricing structures based on historical and current trends, competitor activities and supply chain data.
Senior Technical Estimations & Cost Control Engineer
3MS (Mazen M. AlSaeed Specialized Contracting)
Ad Dammam, KSA
08.2012 - 01.2014
- Responsible for Technical and Commercial study for the projects proposed and under bidding.
- Negotiating with suppliers for finding the best proposals and prices for the scopes of works proposed or in hand.
- Presenting the proposals, their technical advantages and recommended method statements of application to the respective clients.
- Negotiating with clients regarding the technical and commercial properties of the proposed offers in order to find the most fit-for-purpose and cost efficient solutions for their requirement.
- Attending presentations and training sessions with suppliers to expand the knowledge base for new innovative and modernized solutions in the market.
- Conducting site inspections for various job opportunities for the company.
- Worked with Operational teams to facilitate smooth transition from design and testing to site execution.
Mechanical internship
Egypt Japan Steel works
06.2004 - 09.2004
- Training sessions in a steel factory which included the creation of flanges for petroleum companies and other related industries, during which have monitored the process of the manufacturing of the flanges and the installation of them
- Participated in the preparation and the presentation of the technical and financial envelopes in different bidding incidents that the company was involved in
- Used different designing software (ex
- Autocad, inventor) during the design process of the final products and the assembly of the parts.
Electromechanical Internship
SETA
06.2003 - 09.2003
- Supervision on the storage, hoisting, and installation of the rides in the (Magic Galaxy) theme park in phase I city stars
- Supervised the first run of all the rides to confirm safety measures on the platform installed on and maintaining all security regulations for it.
Electromechanical Internship
Golden Pyramids Plaza (Heliopolis) – City Stars
06.2003 - 09.2003
- Defining blueprints of the site including the HVAC drawings and applying them on actual scale
- Monitoring the installation of AHU (Air Handling Units) and FCU (Fan Coil Units) on site.
General Manager
Duphill Technical Solutions LLC
Dubai, UAE
05.2020 - Current
- Managed to lead the company during the duration of COVID safely without effecting the company's overall performance whilst following the health and safety guidelines of Dubai Health Authority.
- Identified and resolved operational issues impacting productivity, performance or profitability.
- Directed day-to-day work of 22 employees and motivated teams to exceed objectives.
- Managed the financial plans and budgets of the company maintaining a very healthy P&L and annual ROI that exceeded the expectations.
- Managed for the sales generation process of the company and increased the overall secured projects by 78% in less than four years.
- Created strong relationships with the key designers and architects in the region to generate business by specifications and not only on commercial grounds.
- Managed to generate tens of specifications and created specification cut-sheets for the projects during the design stage.
- Created strong relationships with prominent fitout contractors in the region in order to ensure we get first hand inquiries for tender and secured projects where our specialty trades and finishes are included.
- Doubled the capacity of the team in tandem with the increase in sales and revenue.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Maintained organisational compliance with applicable legislation and regulations.
- Monitored operations to assess and highlight results.
- Maintained agile, responsible organisation with sustained revenue growth by monitoring industry forecasts, honing budgets and adjusting marketing strategies.
- Developed the plan for creating the company's digital footprint by building a new and interactive website, creating and utilizing a credible LinkedIn page, creating and utilizing a very strong client centric base on both Facebook and Instagram, etc... with the help of a very capable team.
- Driven the expansion of the business into the region with a permanent base in the UAE and projects in KSA, Qatar, Bahrain and Oman.
- Managed to secure business with the most prominent entities and in the most prestigious projects in the region (ex. EXPO 2020, Dubai Smart Government, Engineering Office, Royal Court of Dubai, Jumeirah Group, Tecom Group, The One & Only, Facebook, Dubai Diamond Exchange, Dubai Design District, Nirvana Group, AlDar, Adidas, Brass Monkey, etc... in Dubai), (Vodafone, Burger Boutique, Al Rawabi, etc... in Oman), (The Royal Commission in Al Ula, Neom (Sindalah Sports Club), Amaala Yacht Club, etc... in KSA), (Candylicious, Private Villa, etc... in Bahrain) and (Eataly in Qatar)
Education
Bachelor of Engineering - Mechatronics Dept.
Faculty of Engineering, Ain Shams University
Cairo / Egypt 09.2001 - 05.2010
IGCSE - General Certificate of Secondary Education
Nefertari International Schools
Cairo / Egyptundefined
Skills
- Relationship Management
- Business development
- Account management
- Trend analysis
- Presentations and proposals
- Brand building
- Sales forecasting
- Complex negotiations
- Competitive and trend analysis
- Marketing campaign management
- Product knowledge
- Lead generation
- Process Improvement
- Networking ability
- Training and mentoring
- Strategic decision-making
Websites
Languages
English
Proficient (C2)
Arabic
Proficient (C2)
French
Elementary
Custom
Available upon request.
Affiliations
- Travelling
- Reading
- Sports (Football, Basketball, Padel, Swimming, etc...)
Timeline
General Manager
Duphill Technical Solutions LLC
05.2020 - Current
Head of Sales & Marketing
Pegasus Building Contracting LLC
01.2018 - 03.2020
Sales Manager
Flowcrete Middle East FZCO
03.2014 - 04.2017
Senior Technical Estimations & Cost Control Engineer
3MS (Mazen M. AlSaeed Specialized Contracting)
08.2012 - 01.2014
Mechanical internship
Egypt Japan Steel works
06.2004 - 09.2004
Electromechanical Internship
SETA
06.2003 - 09.2003
Electromechanical Internship
Golden Pyramids Plaza (Heliopolis) – City Stars
06.2003 - 09.2003
Bachelor of Engineering - Mechatronics Dept.
Faculty of Engineering, Ain Shams University
09.2001 - 05.2010
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IGCSE - General Certificate of Secondary Education
Nefertari International Schools
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