Alaa Farah
Dubai
Summary
Dynamic Business Development Manager with a proven track record at Johnson Arabia, excelling in contract negotiation and relationship management. Achieved significant revenue growth through strategic market penetration and effective stakeholder communication. Renowned for training and developing teams, fostering client loyalty, and delivering tailored solutions that drive business success.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Business Development Manager
Johnson Arabia
Dubai
04.2021 - Current
- Researched and identified new business opportunities in emerging markets and growth areas.
- Generated leads through cold calling and established connections with prospective customers.
- Analyzed customer feedback to identify areas for improvement in products and services offered.
- Identified potential clients, built relationships, and negotiated contracts.
- Fostered relationships with clients, addressing needs, and providing tailored solutions.
- Developed strategic objectives to enhance business development and operational improvements.
- Implemented planning processes for operational changes and client contract negotiations.
- Conducted training for team members while coordinating external training as needed.
- Collaborated with the marketing department on promotional strategies and activities.
- Engaged with finance, warehousing, and logistics departments to streamline operations.
Business Development Manager
KANOO CRANES LLC
Dubai
04.2021 - 09.2024
- Formulated strategy prioritizing financial gain and customer satisfaction.
- Analyzed customer feedback to identify areas for improvement in products and services offered.
- Identified potential clients, built relationships, and negotiated contracts.
- Conducted market research to identify emerging opportunities and customer needs.
- Arranged business meetings with potential clients to foster partnerships.
- Promoted products and services by addressing client objectives and predicting requirements.
- Drafted sales contracts ensuring compliance with established regulations.
- Maintained accurate records of sales, revenue, and invoices.
- Provided reliable feedback and after-sales support to enhance customer experience.
- Developed entry-level staff into proficient sales professionals.
Business Development Manager
WOLFFKRAN Arabia
Dubai
04.2021 - 09.2024
- Developed and executed business strategy focused on growth and customer satisfaction.
- Maintained strong professional relationships with clients to enhance loyalty.
- Analyzed customer feedback to identify areas for improvement in products and services offered.
- Identified potential clients, built relationships, and negotiated contracts.
- Utilized financial techniques that significantly increased sales revenue.
- Monitored sales progress to ensure alignment with corporate objectives.
- Tracked all business-related invoices for accurate financial reporting.
- Trained sales professionals and enhanced skills through targeted development programs.
Area Sales Manager
Zoomlion
Dubai
05.2020 - 03.2021
- Developed comprehensive sales cycle, business plan, and marketing strategy for UAE and Saudi Arabia markets.
- Monitored performance of sales representatives against goals set by management.
- Planned, developed and implemented sales strategies in an assigned region.
- Managed a team of sales representatives in order to achieve maximum results.
- Generated weekly, monthly, quarterly reports on sales volume, revenue growth and competitive landscape.
- Provided training and guidance on product knowledge, selling techniques and customer service.
- Led all sales, marketing, and business development activities for company products in UAE region.
- Forecasted requirements and prepared quarterly and annual targets to meet area sales financial objectives.
- Recruited, trained, and managed personnel, ensuring alignment with area sales human resource goals.
- Established strong relationships with suppliers to negotiate optimal offers aligned with market demands.
- Presented quarterly competitive analysis to inform strategic decision-making.
- Formulated strategies for penetrating international markets effectively.
- Tracked sales activities to ensure team success in reaching potential market opportunities.
Sales Manager - Middle East & Africa
House of Equipment LLC
Dubai
06.2017 - 05.2020
- Surpassed team target by 35%, achieving USD 11.5M in sales revenue.
- Participated in negotiations with vendors regarding product purchases or contracts.
- Managed daily operations of sales department, including supervision of staff members.
- Created and presented monthly reports to management on sales performance.
- Increased unit and gross profit plans for 2018 by 40% over 2017 through strategic marketing analysis.
- Created and refined comprehensive sales cycle, business plan, and marketing strategy for UAE, Kuwait, Saudi Arabia, Egypt, Ghana, and Ethiopia.
- Forecasted annual sales quotas to establish objectives for existing and new product lines.
- Monitored sales volume, product mix, and pricing by analyzing market trends and competition.
- Facilitated professional development through workshops and networking within industry societies.
- Managed and coached sales force to enhance skills, ensuring achievement of monthly targets and KPIs.
- Provided direct support to sales associates in lead generation and deal closure.
Assistant Sales Manager
House of Equipment LLC
Dubai
01.2017 - 06.2017
- Managed sales team in Dubai office to drive revenue growth and reduce overhead costs.
- Monitored competitor activities, analyzed trends in the marketplace, and adjusted sales techniques accordingly.
- Resolved customer complaints in a timely manner while maintaining excellent customer relations.
- Achieved sales targets by increasing income while minimizing expenses.
- Assisted clients with equipment selection and site planning for optimal project execution.
- Negotiated and closed deals, enhancing company profitability.
- Maintained long-term relationships with clients to foster loyalty and repeat business.
Senior Sales & Technical Support Engineer
House of Equipment LLC
Dubai
01.2016 - 12.2016
- Employee Of The Year 2016 with an increase in target achieved to 120% (USD 3.5M).
- In charge of selling and marketing company products in Gulf countries, Middle East and others.
- Prepare sale offers and costing sheets.
- Assist clients in selecting the right equipment to their projects and doing site planning.
- Travel over the region to meet clients and attend exhibitions to promote company product and expand business.
Sales & Technical Support Engineer
House of Equipment LLC
Dubai
02.2013 - 12.2015
- Best Sales Engineer with a 110% (USD 3M) target achieved for 2015.
- In charge of selling and marketing company products in Gulf countries, Middle East and others.
- Prepare sale offers and costing sheets.
- Assist clients in selecting the right equipment to their projects and doing site planning.
- Travel over the region to meet clients and attend exhibitions to promote company product and expand business.
Education
BBA - Mechanical Engineering
Jami'at Al-Balqa Al-Tatbiqiyya
Amman01-2013
Skills
- Business development support
- Contract negotiation
- Relationship management
- Problem solving
- Training and development
- Market penetration
- Client relationship building
- Stakeholder communication
- Relationship development
- Closing talents
- Decision-making
- Networking strength
- Territory and account management
- Pipeline development
- Business development and planning
- Strategic development
- Consultancy services
Websites
Certification
- Outstanding performance for developing international market certificate
- Lean Six Sigma Yellow Belt
- Certified team leader
- Lean Six Sigma Green Belt
- Certified sales manager
Languages
- Arabic, Native or Bilingual
- English, Professional Working
Company
Johnson Arabia LLC
Personal Information
- Profession: Mechanical Engineer
- Specialization: Machinery Sales & Rental
- Title: Business Development Manager
Timeline
Business Development Manager
Johnson Arabia
04.2021 - Current
Business Development Manager
KANOO CRANES LLC
04.2021 - 09.2024
Business Development Manager
WOLFFKRAN Arabia
04.2021 - 09.2024
Area Sales Manager
Zoomlion
05.2020 - 03.2021
Sales Manager - Middle East & Africa
House of Equipment LLC
06.2017 - 05.2020
Assistant Sales Manager
House of Equipment LLC
01.2017 - 06.2017
Senior Sales & Technical Support Engineer
House of Equipment LLC
01.2016 - 12.2016
Sales & Technical Support Engineer
House of Equipment LLC
02.2013 - 12.2015
BBA - Mechanical Engineering
Jami'at Al-Balqa Al-Tatbiqiyya
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