Alaa Fathy Atia
Dubai,UAE
Summary
Driven business leader offers strong operational oversight and team management capabilities. Addresses escalated concerns with diplomacy and commitment to swift and long-lasting solutions. Proactive communicator with exceptional collaboration skills.
23 Years of Senior Management & Consultancy in Pharmaceutical Business, Marketing, Sales, P&L , New Healthcare Technology, Communication, change management, Organization restructure, ROI, Governmental Relations in Healthcare sectors with Passion to "Gen AI" in supporting Organizations .
Skilled Marketing Executive with 23 years of experience. Well-versed in branding, positioning, pricing and go-to-market strategies. Talented in driving customer acquisition and leading product launches. Holds in-depth knowledge of market needs and trends.
Equipped with my M.B.B.ch , MBA, PhD in Business Management, F.CIM, Chartered Marketer-UK & Professional Skills I start a great journey in Pharmaceutical & Healthcare Global Organizations .
Overview
34
34
years of professional experience
12
12
years of post-secondary education
1
1
Certification
Work history
Senior Director Global Marketing ` Derma, Gynae, Wound Care, Cardio, Anemia, Diabetes & CNS'
Julphar
UAE
08.2020 - Current
- Drove revenue growth and continuous improvement with firm command of business development opportunities.
- Established clear budgets and cost controls strategies to meet objectives.
- Represented organization at seminars, conferences and business events.
- Cultivated strong partnerships with key influencers, securing valuable media coverage and endorsements to drive growth.
- Conducted regular market assessments to stay current on trends and maintain readiness for changes.
- Defined business strategies and roadmaps to drive performance across sales, promotions and marketing departments.
- Allocated teams, materials and calendar space for individual projects.
- Grew annual revenue by 15-20% with targeted sales and marketing strategy.
- Managed 2 teams division's staff, driving performance with motivational strategies to exceed sales targets.
- Allocated resources to deliver on established objectives and foster seamless business development.
- Customized promotional strategies to meet needs of different clients, products and services.
Consultant vice-Chairman Office
Julphar
UAE
07.2019 - 07.2020
- Consultant Business & Projects MEBO & New Technology,
- Consultant Vice. Chairman Office
- Senior Director-Level
- Conducted in-depth business analyses to identify opportunities for process improvement.
Senior Global Marketing Lead - General Medicine
Julphar
UAE, Ras Al-Khaimah
10.2017 - 07.2019
- Leading the Marketing General Medicine Division JULPHAR
- More than 100 brand names and 600 SKU , Consumer & OTC brands , ED erectile disfunction brands ,Classic Antibiotics all generations & Vials , Asthma & antihistaminic as desloratadine .
- MSD 2nd Brands as Turox, Xaira, Rinolon.
Global Business Lead for Cardiology,Pulmonary,Virology&HCV,Diabetes&DPP4 and Generics Franchises
Julphar Gulf Pharmaceuticals Industries
Global: UAE HQ
10.2014 - 07.2017
- Global Specialty Business Lead for 5 Franchises: Cardiology, respiratory, Oral Diabetic, Virology & HCV franchises, plus Specialty Generics lines
- With more that 20 brands in Cardio Metabolic, pulmonary and virology and more than 100 brands of Generics: Consumer specialty and prescribed Generic Brands
- Leading JULPHAR & MSD 2nd Brands in Alliance under-license project of DPP4,Anti-Rheumatics & pain, Allergy and Asthma.
Business Unit Manager MEBO & Wound Healing -Global
Julphar
United Arab Emirates
12.2000 - 12.2014
- Developing, planning, implementing & monitoring all Markets Operations & Business plans in 48 Markets
- Responsible & in direct contact with the sales activities of my units, plus all advertisement campaigns
- Direct follow-up of all Marketing Research & CRM done in all markets
- Support, Train, Explore, Follow-up registration, Product launch, seminars and communication with our agents & key customers
- Following up the manufacturing cycles to assure delivery on time
- Managing directly a team of Business Unit Manager, Marketing Product Managers & line-Sales Managers ( indirectly)
- Leading Dermatology unit, wound healing unit(MEBO and other brands), topical antibiotics, Gynecology unit, Allergy, Neuro and psychiatry.
Medical Advisor : Senior Head of Medical and Educational Divisions
Julphar
United Arab Emirates
08.1998 - 12.2000
- Leading all Julphar clinical studies in details
- Responsible for Medical Training in all disease areas
- Responsible for Advisory Boards
- Responsible for MOH relations
- Responsible for symposiums and scientific meeting
- Responsible for any medical claims and promotional tools claims
- Support Marketing and regulatory departments
- Publish clinical studies after finalize the results and statistics
- Member in New Product Committee
Business Senior Officer
Healthcare Organization 'S.O.S Doctors'
01.1997 - 08.1998
- Developing, planning, implementing & monitoring all Markets Operations
- Responsible & in direct contact with the Public Awareness Programs
- Direct follow-up with Government Officials.
Oncology and Chest specialist
Egyptian French Oncology Center
Agha Khan, Shobbra, Cairo
01.1997 - 07.1998
- Investigate, diagnose and treat patients.
Marketing Manager
United-Group
Cairo, Egypt
01.1993 - 07.1997
- Responsible for the full marketing plan for the line of products, promotional plan, relation with KOL, meetings and conferences, training to the sales team, market analysis, and following the plans.
Oncology and Chest specialist Doctor
Cairo Medical center Hospital
Rokssy, Cairo
01.1996 - 02.1997
- Diagnose, investigate, and treat patients.
Oncology and Chest specialist
Arab Contractors Medical Center
Naser City
01.1994 - 01.1996
- Full responsibility for diagnosing, investigating, and treating patients.
Senior Residant Doctor at Chest and Intensive care Unit
Kasr AlAiny School of Medicine, Cairo University
cairo
01.1990 - 12.1994
- Lead the medical team in investigation, diagnosis, and treatment for patients.
Sales & Marketing Officer
United-Group
Cairo, Egypt
06.1991 - 01.1993
Education
Senior Executive Program - Africa - Business, Management, Marketing, and Related Support Services
Harvard University
Boston 09.2017 - 08.2018
FCIM chartered marketer - marketing
Chartered Institute of Marketing
01.2004 - 04.2010
MBA Marketing - Marketing
The International University of Missouri ( Dubai Campus)
01.1998 - 04.2000
DIPLOMA - Business Management
University of Cambridge
01.1998 - 04.1999
PhD Healthcare Management - Healthcare Management ( Business School)
Washington International University
01.2000 - 04.2001
Skills
- Healthcare Consulting
- Profit Maximization
- People Management
- Strategies and goals
- Key Performance Indicator monitoring
- Project scheduling
- Market research and evaluation
- Department appraisals
- Revenue management strategy
- Conflict resolution
- Interdepartmental relations
- Business development and planning
- Consumer engagement
- Global forecasting
- Strategic planning
- Problem-solving
- Team building
- Leadership
- Marketing
- Social media marketing
- Communication skills
- Persuasive
- ROI analysis
- Business case development
- Demand generation marketing
- Direct marketing campaigns
- Sales strategies
- New account development
- Quantitative and qualitative market research
- Market research
- Marketing campaign management
- Partnership marketing
- Brand-building strategies
- Product forecasts
- Natural leader
- Strategic marketing
- Case study analysis
- Thought leadership content development
- Digital marketing
- Performance metrics
- Project oversight
- Stakeholder relations
- Marketing plan development
- Business development
- Product lifecycle management
- Strong time management
- Talent development
Certification
- Critical Thinking and Problem Solving
- Business Acumen for Project Managers
- PhD Healthcare Management
- Cert Prep: PMI Agile Certified Practitioner (PMI-ACP)
Languages
Arabic
English
References
References available upon request.
Timeline
Senior Director Global Marketing ` Derma, Gynae, Wound Care, Cardio, Anemia, Diabetes & CNS'
Julphar
08.2020 - Current
Consultant vice-Chairman Office
Julphar
07.2019 - 07.2020
Senior Global Marketing Lead - General Medicine
Julphar
10.2017 - 07.2019
Senior Executive Program - Africa - Business, Management, Marketing, and Related Support Services
Harvard University
09.2017 - 08.2018
Global Business Lead for Cardiology,Pulmonary,Virology&HCV,Diabetes&DPP4 and Generics Franchises
Julphar Gulf Pharmaceuticals Industries
10.2014 - 07.2017
FCIM chartered marketer - marketing
Chartered Institute of Marketing
01.2004 - 04.2010
Business Unit Manager MEBO & Wound Healing -Global
Julphar
12.2000 - 12.2014
PhD Healthcare Management - Healthcare Management ( Business School)
Washington International University
01.2000 - 04.2001
Medical Advisor : Senior Head of Medical and Educational Divisions
Julphar
08.1998 - 12.2000
MBA Marketing - Marketing
The International University of Missouri ( Dubai Campus)
01.1998 - 04.2000
DIPLOMA - Business Management
University of Cambridge
01.1998 - 04.1999
Business Senior Officer
Healthcare Organization 'S.O.S Doctors'
01.1997 - 08.1998
Oncology and Chest specialist
Egyptian French Oncology Center
01.1997 - 07.1998
Oncology and Chest specialist Doctor
Cairo Medical center Hospital
01.1996 - 02.1997
Oncology and Chest specialist
Arab Contractors Medical Center
01.1994 - 01.1996
Marketing Manager
United-Group
01.1993 - 07.1997
Sales & Marketing Officer
United-Group
06.1991 - 01.1993
Senior Residant Doctor at Chest and Intensive care Unit
Kasr AlAiny School of Medicine, Cairo University
01.1990 - 12.1994
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