alaa mahmoud
abu dhabi,UAE
Summary
Social Media Manager with [7] years of content development experience. Adapts communications strategy based on data and market trends. Builds company reputation through dynamic campaign management. Skilled in Adobe Creative Cloud and video editing. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy. Highly-motivated [social media manger ] raising brand awareness and reputation through expert marketing strategy. Maintaining productive professional media relations for optimal brand exposure and increased company success.
Overview
12
12
years of professional experience
4
4
years of post-secondary education
Work history
Social media manager
marktli
Abu Dhabi
07.2020 - Current
- Identified areas for content improvement by monitoring competitor social media activity and trends.
- Drove website traffic by writing witty and creative social media content and blog posts.
- Brainstormed to generate original online campaign ideas, innovative social engagement strategies and compelling digital content.
- Suggested and implemented new promotions and strategies to increase brand awareness.
- Scheduled social media posts using Hootsuite, optimising reach and maximising community engagement.
- Optimised content using key words and targeted publication times to maximise engagement.
- Arranged cost-efficient advertising campaigns to maximise media representation.
- Boosted public image for target audiences using multiple engagement platforms.
- Planned daily operations to focus team efforts on current priorities.
Assistant teacher
emirates school
Abu Dhabi, UAE
01.2020 - 03.2020
- Managed challenging behaviour effectively, reducing classroom incidents to maintain positive learning environments.
- Worked with teachers to uphold behaviour management policies.
- Supported students with various learning difficulties to understand key concepts in core subjects.
- Extended assistance to students learning English as second language.
- Helped students to achieve target grades through continuous curricular support and motivation.
Social media manager
Manoushe w Sandwiche
Abu Dhabi
10.2016 - 12.2019
- Identified areas for content improvement by monitoring competitor social media activity and trends.
- Brainstormed to generate original online campaign ideas, innovative social engagement strategies and compelling digital content.
- Suggested and implemented new promotions and strategies to increase brand awareness.
- Scheduled social media posts using Hootsuite, optimising reach and maximising community engagement.
- Onboarded social media influencers to raise awareness of client products and services within target demographics.
- Set standards for outgoing content, producing templates and examples.
Marketing specialist
homeland travel agency
Abu Dhabi, UAE
04.2018 - 07.2018
- Developed and executed sales promotions, increasing revenue through targeted campaigns.
- Managed stakeholder expectations with performance reports and sales forecasts.
- Analysed paid and organic website data to enhance Return On Investment (ROI).
- Maximised media coverage through tactical planning and communications.
Social media manager
Cottonil , Casttello Res , Koshary Factory
Abu Dhabi, UAE
06.2016 - 12.2017
Social media executive
Egyptinout , Morshady Mall , Clear Ortho
cairo, egypt
01.2012 - 12.2015
Social media specialist
K LINE
cairo, Egypt
08.2011 - 12.2014
- Defined and monitored relevant trends, areas of growth and campaign performance indicators using Google Analytics.
- Increased social media followers with key demographics by [600.000]% in [24] months.
- Proved successful working within tight deadlines and a fast-paced environment.
- Gained strong leadership skills by managing projects from start to finish.
- Managed time efficiently in order to complete all tasks within deadlines.
- Increased Instagram engagement through strategic interaction with hashtags and follower comments.
- Interacted with clients daily, updating on projects and new developments.
- Monitored KPIs and provided weekly, monthly and quarterly performance reporting.
- Managed social media content, boosting profile views through target audience engagement.
- Executed high quality designs using allocated resources and budget.
- Devised design solutions to meet client brief requests.
Education
Bachelor of Commerce - Accounting
Ain Shams University
cairo , egypt 09.2007 - 06.2011
Skills
- Social strategy development
- Content creation
- Paid advertising campaigns
- Content publishing tools
- Canva
- Influencer outreach management
- Social customer care
- Trello
- Social analytics and reporting
- Customer relationship management
Languages
English
Upper intermediate
Arabic
Native
Timeline
Social media manager
marktli
07.2020 - Current
Assistant teacher
emirates school
01.2020 - 03.2020
Marketing specialist
homeland travel agency
04.2018 - 07.2018
Social media manager
Manoushe w Sandwiche
10.2016 - 12.2019
Social media manager
Cottonil , Casttello Res , Koshary Factory
06.2016 - 12.2017
Social media executive
Egyptinout , Morshady Mall , Clear Ortho
01.2012 - 12.2015
Social media specialist
K LINE
08.2011 - 12.2014
Bachelor of Commerce - Accounting
Ain Shams University
09.2007 - 06.2011
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