ALAA MAHMOUD HASHAD
Dubai,UAE
Summary
Dynamic and results-driven Sales Director with over 18 years of experience leading high-performing sales organizations across the UAE’s competitive real estate market. Proven track record of delivering sustained multi-million-dirham revenue growth, building and scaling large sales teams, and driving strategic market expansion.
Experienced in leading end-to-end sales operations, from customer acquisition and pipeline development to closing high-value deals and optimizing performance through data-driven strategies. Strong expertise in CRM systems, digital sales channels, and marketplace dynamics, with a focus on maximizing conversion rates and customer lifetime value.
Recognized for developing winning sales cultures, mentoring top-performing teams, and aligning commercial strategies with broader business objectives. A decisive leader with deep market insight and a consistent record of exceeding ambitious revenue targets in fast-paced environments.
Overview
19
19
years of professional experience
Work history
Sales Director
Danube Properties
Dubai, UAE
2025.09 - Current
- Lead and oversee a high-performing sales organization, driving multi-million-dirham monthly revenue across residential real estate portfolios in the UAE market.
- Develop and execute strategic sales plans aligned with company growth targets, consistently exceeding revenue and unit sales objectives.
- Drive customer acquisition through a mix of traditional and digital channels, including property portals, CRM systems, and targeted marketing campaigns.
- Collaborate closely with marketing and senior leadership to optimize lead generation, conversion rates, and campaign effectiveness.
- Monitor market trends, competitor activity, and customer behavior to identify new business opportunities and adjust sales strategies accordingly.
- Strengthen relationships with key clients, investors, and brokers, leading negotiations and closing high-value deals.
- Implement performance tracking systems and sales analytics to improve forecasting accuracy, pipeline visibility, and overall team productivity.
- Represent the company at major property exhibitions and industry events, enhancing brand visibility and generating new business opportunities.
Sales Director
DAMAC Properties
Dubai, UAE
2018.10 - 2025.08
- Led international sales efforts by representing DAMAC at major property exhibitions and roadshows across Europe, generating high-value investor leads and expanding the global client base.
- Built and managed strong relationships with international investors, high-net-worth individuals, and channel partners, consistently closing multi-million-dirham deals.
- Collaborated with cross-functional teams (marketing, product, and senior leadership) to launch targeted campaigns and maximize international lead conversion.
- Strengthened team performance through effective coaching and mentoring.
- Strengthened DAMAC’s brand presence globally through active participation in exhibitions, investor events, and international networking platforms.
- Drove consistent achievement and overperformance of aggressive monthly and annual sales targets, contributing significantly to overall company revenue.
- Effectively handled daily customer meetings, sales calls and account management tasks, improving sales team efficiency.
Sales Manager
DAMAC Properties
2016.08 - 2018.09
- Consistently achieved monthly sales targets exceeding AED 10M, ensuring high client satisfaction.
- Led strategic initiatives for market expansion and client acquisition across UAE and European markets.
- Built and maintained strong relationships with high-net-worth individuals and investors.
- Represented DAMAC at major international property exhibitions, contributing to brand visibility.
- Provided ongoing support and training to junior sales consultants to boost team performance.
Sales Manager
KALISON REAL ESTATE
Dubai
2014.01 - 2016.07
- Directed a sales team to achieve and surpass sales targets, contributing to significant revenue growth.
- Set performance goals, tracked KPIs, and delivered sales reports to senior management.
- Developed training programs to improve objection handling, negotiation, and closing techniques.
- Fostered a culture of motivation and accountability within the team.
Sales Manager
GOLDEN WEEKS REAL ESTATE
Dubai
2010.01 - 2013.12
- Drove monthly sales exceeding AED 3M by creating competitive strategies and motivating the sales force.
- Held daily strategy workshops to analyze sales gaps and boost individual productivity.
- Mentored and trained over 50 junior agents, increasing team-wide success rates.
- Identified and capitalized on property investment opportunities to meet client needs.
Sales Executive
GOLDEN WEEKS REAL ESTATE
Dubai
2007.01 - 2009.12
- Achieved and surpassed monthly sales targets of AED 1.5M+ through client-centric selling.
- Created customized sales presentations that improved deal conversion and client satisfaction.
- Resolved client issues efficiently, boosting retention and referrals.
Education
Bachelor of Art - Sociology
Alexandria University
Alexandria, EgyptSkills
- Team leadership
- Technical sales understanding
- Brand strategy formulation
- Influential networking
- Results-Driven approach
- Sales training delivery
- Leadership competency
- International business exposure
- Key account handling
- Sales strategies
- CRM (Salesforce)
- Negotiation
- Market Analysis
- Budget planning and control
- Business growth strategy formulation
LANGUAGES
Arabic: C2 Proficient
Native
English: C2 Proficient
Fluent
HOBBIES AND INTERESTS
- Date of birth: 05/12/1981
- Marital status: Married
- Visa: UAE Resident Visa/Sweden Resident Visa
- Traveling, Reading, Music, Cars
Timeline
Sales Director
Danube Properties
2025.09 - Current
Sales Director
DAMAC Properties
2018.10 - 2025.08
Sales Manager
DAMAC Properties
2016.08 - 2018.09
Sales Manager
KALISON REAL ESTATE
2014.01 - 2016.07
Sales Manager
GOLDEN WEEKS REAL ESTATE
2010.01 - 2013.12
Sales Executive
GOLDEN WEEKS REAL ESTATE
2007.01 - 2009.12
Bachelor of Art - Sociology
Alexandria University