Alaaeddin Abdallah

• Planned and developed strategies to increase sales territory positioning, exceeding company targets.
• Achieved exceptional client satisfaction feedback and ratings.
• Generated company growth through market expansion and sales.
• Interfaced with customers, determined needs, provided recommendations and up-sold services.
• Retained existing customers and substantially grew customer base, product line and sales volume.
• Collected customer and market feedback and reported information to company leadership.
• Analysed sales to identify top-performing products.
• Created and directed sales team training and development programmes.
• Monitored sales team performance, providing effective training to help reach revenue and profit targets.
• Increased year-on-year sales, implementing strategic business growth and retention initiatives.
• Exceeded sales goals and improved profitability by developing sales strategies and business plans according to market trends.
• Produced regular reports with in-depth detail of sales performance.
• Maintained regular contact and strong relationships with existing customers by providing comprehensive support.
• Increased profitability by developing pipelines using multiple marketing channels and sales strategies.
• Provided trustworthy feedback and after-sales support to maximise customer lifetime value.
• Developed new ideas and thought creatively to grow business and enhance profitability and revenue.
• Drove change and constructively challenged established processes to identify improvement opportunities.

• Managed contractors to complete design and video production projects.
• Created engaging marketing materials, driving campaign and brand awareness.
• Coordinated promotional activities and trade shows to increase brand visibility.
• Conducted market research to identify key customer segments and target audiences.
• Monitored market trends to remain ahead of competitors, consistently meeting client demands.
• Managed marketing budgets with data and results-driven decision making.
• Discussed strategic decisions with internal and external stakeholders, leveraging expertise across disciplines.
• Tracked KPIs to monitor success and progress of different marketing strategies using data to guide changes.
• Produced periodic marketing reports for senior management, detailing strategy progress and KPI metrics.
• Planned and executed commercial events designed to boost campaign awareness.
• Spearheaded lead generation activities to promote brand awareness and interest within target market.

• Analysed customer data and campaign performance to drive improvements.
• Leveraged industry trends to identify growth opportunities.
• Produced promotional materials with creative copywriting and photo editing skills.
• Supervised all marketing and planning activities to achieve company goals.
• Launched new products and expanded into new markets with exceptional project planning.
• Explored new marketing and branding partnerships with high-profile clients, enhancing company reach.
• Work with sales, technical and customer service teams to drive on-time, the project completion.
• Motivated the staff to exceed growth and revenue targets.
• Developed impactful brand and style guides.
• Monitored campaign performance, adapting strategy as needed to ensure business goals were consistently met.
• Advised on marketing strategy with strong industry knowledge.
• Led client meetings to scope project goals, reporting and deliverables.
• Delivered sales pitches and presentations to high-profile clients.
• Conducted market research to better understand key customer segments.
• Trained team in content development and project management.
• Realised greater team efficiency and effectiveness to continue significant year-on-year revenue growth.

Organize all prescription actions with consultants & end users assigned, in order to maximize the business with them.
• Organize and lead successfully prescription of alfanar’s electrical products & solutions program for assigned area of Saudi Arabia.
• Promote alfanar’s solutions directly to customers and understand customers’ needs to feedback accordingly.
• Build and secure excellent relationship with consultants & end users in assigned area of Saudi Arabia with clear interaction and engagement.
• Promote visibility of alfanar solutions & products in the local consultants & end-users network.
• Be a technical advisor for electrical consultation.
• Align the plans and strategies to accomplish short-term & long-term projects being specified and monitor sales value with sales team.
• Have a clear view of customers channel and create opportunities for solution deployment.
• Lead business growth & profitability as a key account person for the assigned segments, customers & projects.
• Be aware of market conditions and competitors activities and communicate accordingly.
• Regularly conduct training, coordinate with Marketing team to organize seminar/product launching for consultant & end users network
• Plan, coordinate & conduct required communication campaigns for trainings & seminars and arrange for required tools for customers.
• Provide & maintain updated worth data & opportunities about the assigned customers & their projects in CRM & company channels.
• Regularly update sales team on new knowledge of products, international/local standards to improve team technical competency.
• Report clearly on all activities as and when required.

Give commitment to sale for submitting the quotations
• Distribute the inquires to me and my team
• Handling with the Incoming Inquiries.
• Studying the Specifications for inquiry (which issuing from Global Commissions as IEC, UL and NEMA or Government Organizations as Saudi Electrical Company , Royal Commission and all Ministries in KSA, etc) and Create a Clear View about Project.
• Make the Calculation for Low voltage side, (up on customer request).
• Make compliance, data schedule and etc.
• Preparing the Bill of Quantity for the offers and Dealing with Purchasing Dept or Directly with suppliers
• Preparing the quotation as a technical and commercial offer, such as (Substation, Switchgear, Control Gear, Synchronization Panel, Panel Board, Load Centre and Capacitor Bank), by dealing with the most famous brands such as GE, MG, ABB, TERASAKI, CH, Crompton, Saudi Lucy, Legrand, STC, UTEC, Mitsubishi and etc.
• Checking the Shop drawing (Arrangement, bill of materials, Control Circuit, Layout, and Catalogue numbers, etc).
• Checking and accepting the P.O from sales
• Checking and releasing the Purchase Request (Quantity, Brand, and all other Figures) & the Purchase Order (Price, Delivery and Catalogue number).
• Give the standard delivery
• Make Routing by using ERP system SAP.
• Unblock the items by using ERP system SAP.
• Provide technical support to all sales engineers and other department such as QC, production team, purchasing, design…
• Following the most important and critical orders from A to Z ( starting from quotation stage up to delivery or after by providing all technical requirement to our customer, attend customer inspection, handling and close any customer's comments.) to guarantee all process going well such as KAFD project ( King Abdullah Finical District ) ), HHSR project (Al Haramain High Speed Rail)
• Report writing.
. Cost Analysis.