ALAA R. FAKRA
Dubai,UAE
Summary
Nationality: Palestinian Energetic business development professional driven to motivate and excite employees to reach optimum performance. Natural leader and complex problem solver. Experienced with product testing, management and development of new business opportunities. Strategic-thinking Business Development Manager with history of transforming inefficient, underperforming operations into successful enterprises. Accomplished communicator with talent for building over-achieving teams. Dedicated to continuous improvement and achieving market-leading results.
Overview
32
32
years of professional experience
5
5
years of post-secondary education
1
1
Language
Work History
Business Development Manger
BK Gulf LLC
Dubai, United Arab Emirates
08.2021 - Current
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Generated new business with marketing initiatives and strategic plans.
- Generate leads with prospective clients
- Setting aims and objectives to develop and improve the business
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Work strategically - carrying out necessary planning to implement operational changes.
Director
Schneider Electric
Dubai
08.2014 - 08.2019
- Worked alongside the Country Head and VP of Energy to bridge management with potential project contracts, and single-handedly identify and maximize sales opportunities
- Key Responsibilities
- Strengthen key relationships to link Schneider with Federal and local government entities
- Support consultants and End-users id design strategy and value Engineering
- Identify key potential projects relevant to Schneider’s solutions and connect Schneider senior management with C level contacts to maximize sales opportunities
- Work alongside the Country Head and VP of Energy to enable the adaptation and execution of strategies internally and among key groups on topics at national levels
- Push Schneider products to be adapted and adopted by major consultants and end-users in the market
- Collaborate with quality and technology business areas to centralize knowledge sharing, coordinate subject matter expertise and drive Schneider’s positions concerning government policies and activities
- Ensure that company personnel and partners drive common advocacy themes and priorities
- Spearhead and facilitate internal government affairs projects
- Key Achievements
- Directly led the sales negotiations with the Electricity and Water Authorities of Dubai and Abu Dhabi, and Ministries in UAE and successfully secure projects worth over AED 500 million.
Managing Director
Excel Engineering Consultants
Dubai
04.2002 - 08.2014
- Established the company which specialized in the planning, design and execution of high value MEP Services across numerous market sectors within the UAE, GCC and MENA region, and superintended a team of 42 inclusive of senior Electrical and Mechanical Engineers, Cadd operators, Design and Site Engineers, and Administrators
- Key Responsibilities
- Managing all financial aspects
- Consulted with clients concerning a number of professional services including the review of design briefs and feasibility, cost and area analysis reports
- Monitoring project progress and design development works
- Ensured the execution of all necessary steps in planning, design, and tender procedures
- Led top level interactions for contract implementations and to maximize new business opportunities
- Oversaw the successful completion of high profile electro-mechanical design projects to include 74 story towers, hotels, hospitals, communities, and district cooling plants
- Successfully spearheaded international projects across various locations inclusive of Oman, Saudi Arabia, Egypt, Iran, Nigeria, and Uganda
- Key Achievement
- Contributed to value engineering projects and achieved cost reductions for several property developments including the Conrad Hotel in Dubai which saved over AED 36m
- Key Projects
- Burj Khalifa Residences (6 towers) – AED 1.2b
- G+70 Tower - Sheik, Road, Dubai – AED 800m
- Conrad Hotel – Dubai – AED 780m
- Za’abeel Mall & Hotel – AED 800m
- Renovation of Naturalization and Residence Administration Building, Dubai – AED 54m
- Hospital in Oman – AED 160m
- Clinic at Jebel Ali of M/s Al Bwardy Investment – AED 120m
- Jumeirah Suites (2B+G+4) - Jumeirah Village (30 buildings) – AED 1.5b
- Hydra Towers - Safouh First – AED 750m
- 600 Villa-Emaar Properties – AED 1.3b
- Worked closely with designers and contractors to confirm accuracy of drawings.
Project Manager, Client Representative
Union Properties
Dubai
10.1997 - 02.2002
- Managed key projects requiring liaisons with clients, MEP design development, planning and procurement, progress and cost tracking, and the implementation of health and safety requirements in line with ISO quality standards
- Played a key role in reconciliation between the commercial and technical elements of projects- applying engineering knowledge to support value engineering; optimising cost vs
- Design Key Projects
- Al Mussalh Towers – AED 310m
- Green Community Phase I & II – AED 1.3b
- Net.Community Building – AED 48m
- Marriot Furnished apartments – AED 350m
Projects Coordinator
Al Hamed Development and Construction
Abu Dhabi
02.1993 - 09.1995
- Project coordinated various projects such as the Al Hoson Plaza Tower (Sheraton Hotel) (AED
- 110 Million) and Sheikha Mariam Bint Hamdan Tower (AED
- 25 million)
- Liaised between departments to facilitate communication and keep appropriate parties updated on project developments.
- Supervised multiple projects from project start through delivery by prioritizing needs and delegating assignments.
- Kept projects on schedule by managing deadlines and adjusting workflows.
Electrical Engineer
Khatib & Alami
Sharjah
11.1990 - 01.1993
- Performed maintenance procedures and repairs on existing electrical products and systems.
- Provided on-site engineering and technical services during installation and fielding processes.
- Liaised with stakeholders to define and document design requirements.
- Tested and analyzed equipment design and performance feasibility to determine potential ROI.
Education
Bachelor of Science - Electrical Engineering
Fredrick University
Nicosia, Cyprus 09.1985 - 07.1990
Skills
Business development
undefinedAffiliations
Resourceful engineering professional with over 30 years’ experience and having profound knowledge in electromechanical design, and supervision.
Experienced in project management, having served with Union Properties and Excel Engineering Consultants. Managed key project deliverables, including coordination and supervision of construction process - from the conceptual development stage through post occupancy and warranty period, in a timely and cost-effective manner, Extensive knowledge in organization planning, bidding, scheduling, and implementation of projects.
As a professional with experience in business development and BIM modelling, I have successfully implemented company development strategies in the MENA region aimed at selling design services and project optimization. My primary focus has been on reducing costs and time for customers while maintaining a high level of quality in our services.
Specifically, I have worked on projects that involve the development and implementation of BIM models for various types of structures. My expertise in this area has allowed me to identify key areas where BIM can be used to optimize project delivery and improve efficiency. I have also worked closely with clients to understand their specific needs and provide customized solutions that meet their unique requirements.
Core Skills
Project Management
Strategy Implementation
MEP Consultancy Services
Value Engineering Solutions
BIM Modelling
Electro-Mechanical systems design
Contract Management & Construction supervision of MEP systems
Construction Safety Standards, U.A.E. Engineers Association, U.A.E., 2002 Palestinian Engineers Association, Palestine, 1992
Timeline
Business Development Manger
BK Gulf LLC
08.2021 - Current
Director
Schneider Electric
08.2014 - 08.2019
Managing Director
Excel Engineering Consultants
04.2002 - 08.2014
Project Manager, Client Representative
Union Properties
10.1997 - 02.2002
Projects Coordinator
Al Hamed Development and Construction
02.1993 - 09.1995
Electrical Engineer
Khatib & Alami
11.1990 - 01.1993
Bachelor of Science - Electrical Engineering
Fredrick University
09.1985 - 07.1990
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