Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Albert Spalins

Glasgow

Summary

Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results.

Overview

13
13
years of professional experience

Work History

Marketing Researcher

Granton Business Services Ltd
06.2022 - Current


  • Conducted in-depth market research to identify and understand client needs, especially in challenging markets.
  • Resolved complex client issues, ensuring satisfaction and maintaining strong business relationships.
  • Developed and implemented strategies for optimal product delivery amidst challenging international sanctions.
  • Key Achievements: Played a pivotal role in maintaining and expanding client base in Russia, Belarus, and Lithuania despite market challenges.
    Innovated research methodologies that led to more efficient problem-solving and client service strategies.

Marketing Specialist

Multiple Clients (including Newlands Home Bakery)
12.2019 - 06.2022
  • Increased brand awareness by developing and implementing targeted marketing campaigns.
  • Boosted lead generation through the creation of engaging content for social media platforms.
  • Enhanced customer engagement, utilizing email marketing campaigns and newsletters.
  • Managed cross-functional teams to successfully execute product launches and promotional events.
  • Designed and managed multiple client websites, optimizing for user engagement and SEO.
  • Expertly managed Google Ads campaigns, significantly increasing online visibility and customer acquisition.
  • Devised and executed tailored marketing strategies for various cultural celebrations, ensuring relevance and inclusivity.

Key Achievements:

  • Successfully increased market penetration including for the five bakery branches (Newlands Home Bakery) through targeted marketing strategies.
  • Developed and implemented innovative marketing campaigns, resulting in significant growth in customer base and revenue.

Joiner

RD Joiners
08.2018 - 11.2019
  • Enhanced project efficiency by accurately interpreting blueprints and cutting materials to precise measurements.
  • Improved client satisfaction by delivering high-quality joinery work within tight deadlines.
  • Completed complex joinery projects through careful planning, material selection, and efficient execution.
  • Streamlined workshop operations by implementing effective organizational practices for tools and materials.
  • Managed site assessments and coordinated with subcontractors to ensure project feasibility and timely completion.
  • Performed detailed quality inspections of supplier products, maintaining high standards.

Key Achievements:

  • Secured a new material supplier, reducing lead times and costs, resulting in a 20% increase in business profits.
  • Successfully managed multiple projects simultaneously, consistently meeting and exceeding client expectations.

Bakery Manager

Newlands Home Bakery
02.2011 - 08.2018
  • Spearheaded marketing initiatives, significantly boosting bakery's local visibility and client engagement.
  • Enhanced bakery productivity by streamlining workflow and implementing efficient processes.
  • Managed inventory and reduced waste, resulting in cost savings for the bakery.
  • Developed and maintained strong relationships with suppliers to ensure timely delivery of raw materials.
  • Implemented creative marketing strategies that increased bakery sales and customer satisfaction.
  • Oversaw daily operations, including staff coordination, budget management, and supply procurement.
  • Implemented rigorous safety protocols and trained employees, enhancing overall workplace safety.

Key Achievements:

  • Successfully increased bakery's profitability through strategic cost management and supplier negotiations.
  • Developed and executed innovative promotional strategies, leading to a marked increase in customer base.

Education

Bachelor of Arts - Architecture

University of Glasgow
Glasgow, Scotland
09.2018

Skills

Leadership and Team Management

Strategic Marketing and Advertising

Client Relations and Consultation

Project Management

Budget Management and Cost Optimization

Digital Literacy

Quality Control and Safety Management

Languages

English
Bilingual or Proficient (C2)
Russian
Bilingual or Proficient (C2)

Timeline

Marketing Researcher

Granton Business Services Ltd
06.2022 - Current

Marketing Specialist

Multiple Clients (including Newlands Home Bakery)
12.2019 - 06.2022

Joiner

RD Joiners
08.2018 - 11.2019

Bakery Manager

Newlands Home Bakery
02.2011 - 08.2018

Bachelor of Arts - Architecture

University of Glasgow
Albert Spalins