ALEENA BABY
Sharjah,United Arab Emirates
Summary
A detail-oriented professional with a strong foundation in effective communication, critical thinking, and organisational skills. Demonstrates exceptional time and resource management, ensuring deadlines are consistently met with precision. Committed to leveraging analytical abilities to drive success in future career endeavours.
Overview
7
7
years of professional experience
5
5
years of post-secondary education
Work history
Retail Assistant
Primark
Manchester
06.2023 - 01.2026
- Analyzed daily sales trends, stock movement, and demand patterns, improving inventory planning.
- Monitored product performance and identified fast-moving and slow-moving SKUs, enabling optimized stock allocation and clearance strategies, reducing overstock.
- Supported stock audits and data validation, ensuring 98% accuracy in inventory reporting.
- Forecasted stock requirements based on seasonal trends and sales data, reducing stockouts during peak periods.
- Leveraged data tracking to optimize product placement, increasing sales performance of targeted SKUs.
- Tracked supplier lead times and stock replenishment efficiency, highlighting bottlenecks.
- Generated weekly and monthly performance dashboards to track sales, inventory turnover, and shrinkage.
- Assisted in preparing reports for head office on stock variances, returns, and demand forecasts.
MEAN Stack Developer Intern
Luminar Technolabs
Kochi
01.2022 - 08.2022
- Developed web applications using HTML5, JavaScript, Angular, and MongoDB, delivering scalable solutions.
- Designed backend systems and RESTful APIs, enabling seamless data flow between frontend and backend.
- Optimized MongoDB database performance, improving query efficiency and reducing data retrieval time.
- Liaised within Scrum teams to integrate user-friendly UI with backend functionality, enhancing user engagement.
- Conducted code reviews, testing, and debugging and resolved technical issues to improve reliability.
Data & Operations Analyst
Geosminfarms Private Limited
Bangalore
11.2018 - 12.2021
- Utilized Excel and PowerBI with semantic models, PowerQuery, and DAX for KPI tracking, trend analysis, and visualization of operational and supply chain metrics (OTIF, SLA compliance, cost per order).
- Conducted predictive analytics on order fulfillment, inventory turnover, and lead times to optimize supply chain.
- Employed DAX and advanced Excel for data analysis and reporting automation, reducing workload by 50%.
- Analyzed customer behavior, product returns, and feedback using clustering, segmentation, and sentiment analysis to inform product and UX strategies.
- Leveraged SQL and PowerBI to extract and model large datasets from ERP, WMS, and E-commerce platforms.
- Conducted A/B analysis on shipping options, fulfillment, and pricing strategies to improve customer satisfaction.
- Negotiated vendor contracts based on insights, achieving 30% cost reduction and generated operational reports.
- Integrated RESTful and SOAP APIs within the web application for 3PL, payment gateways, and CRM systems.
- Utilized Python (Pandas, NumPy) for ETL, data integration, and analytics across order and inventory modules.
Education
Master of Science (MSc.) - Data Analytics
University of Salford
Manchester, United Kingdom 09.2022 - 11.2023
Bachelor’s - Electronics and Communications Engineering
Cochin University of Science & Technology
Kerala, India 08.2014 - 06.2018
Skills
- Effective communication
- Critical thinking and analysis
- Organizational skills
- Deadline orientation and attention to detail
- Time and resource management
Languages
English
Native
Hindi
Fluent
Malayalam
Native
References
References available on request.
Interests
Regular fitness activities to maintain focus and productivity., Solving analytical puzzles and logical challenges.
Accomplishments
- Achieved 10% operational cost reduction by negotiating vendor contracts based on data-driven insights.
- Improved inventory accuracy to 98% through enhanced data validation and audit processes.
- Reduced manual reporting effort by 50% by automating dashboards using PowerBI and advanced Excel.
- Successfully led operational reporting and analytics support for cross-functional teams of up to 50 staff.
- Recognized for consistently delivering accurate KPI reports supporting management.
AREAS OF EXPERTISE
- Data Analysis & Visualization: Data Extraction & Transformation | Business & Operational Analytics | Retail Analytics | E-Commerce Web Application Development & Scaling | Data Quality Assurance | Reporting Automation | Data Integration | Clustering & Segmentation | KPI & Trend Analysis | Predictive Analytics | UI Integration | Database Optimization | Machine Learning Algorithm & Statistical Modeling Knowledge | Full-Stack Development | PowerPoint Presentations
- Programming/Scripting: Python, SQL, JavaScript, PHP
- BI/Analytics Tools: PowerBI, Tableau, Advanced Excel, Pandas, PowerQuery, NumPy, Scikit-Learn
- Databases: MySQL, MongoDB
- Frameworks: Node.js, Express.js, Angular, RESTful APIs, SOAP APIs
- Cloud Platforms: AWS Basics, SharePoint
- Frontend Development: HTML5
Timeline
Retail Assistant
Primark
06.2023 - 01.2026
Master of Science (MSc.) - Data Analytics
University of Salford
09.2022 - 11.2023
MEAN Stack Developer Intern
Luminar Technolabs
01.2022 - 08.2022
Data & Operations Analyst
Geosminfarms Private Limited
11.2018 - 12.2021
Bachelor’s - Electronics and Communications Engineering
Cochin University of Science & Technology
08.2014 - 06.2018