Summary
Overview
Work History
Education
Skills
Certification
Websites
Timeline
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ALEN C LAL

Sales and Marketing officer
Dubai

Summary

Experienced Sales and Marketing Officer adept at managing the B2B sales cycle from lead generation to payment collection. Skilled in collaborating with production, procurement, and logistics teams to ensure project success. Proficient in organizing exhibitions and trade shows, coordinating vendors, designing booths, and creating marketing materials using CorelDRAW. Known for clear communication, client-focused service, and driving business growth through strategic sales support.

Overview

2
2
years of professional experience
4
4
years of post-secondary education
1
1
Certification
4
4
Languages

Work History

Sales and Marketing Engineer

Power Plus Cable Co. LLC
08.2024 - Current
  • Engaged with key EPC and MEP contractors, as well as government utilities like RTA, DEWA, and Etihad WE, to ensure product specification compliance, secure vendor approvals, and maintain alignment with project requirements.
  • Led the full B2B sales cycle—from lead generation and prospecting to technical presentations, pricing negotiations, and contract finalization—for high-value infrastructure and construction projects.
  • Established strong rapport and trust with clients through personalized communication, technical support, and value-driven solutions, contributing to long-term client retention and repeat business.
  • Collaborated closely with internal teams (production, logistics, QA, accounts) to streamline project execution, monitor delivery schedules, and ensure smooth coordination with EPC and MEP stakeholders.
  • Provided post-sales technical support, conducted performance reviews, and managed client expectations effectively through proactive issue resolution and tailored demonstrations.
  • Directed trade show and exhibition planning, including booth design, vendor negotiation, logistics coordination, and the creation of high-impact digital marketing materials (email banners, social media creatives, event visuals) to boost brand visibility in the construction and engineering sector.

Engineer (Trainee)

Parascadd Pvt. Ltd
06.2023 - 06.2024
  • Worked as the sole company representative supporting major clients like Seatrium, NPCIL, and Petrofac, handling piping deliverables such as alignment drawings, spool extraction (AutoSpool), and progress reporting using EPC Proman, while serving as the key liaison between client and company.
  • Maintained an organized workspace conducive to effective problem-solving, maximizing productivity during time-sensitive projects or deadlines.

Education

B.E - Mechanical Engineering

Anna University
01.2019 - 01.2023

Skills

    B2B sales process

    Lead Generation

    Effective sales strategies

    Customer relationship development

    Technical sales assistance

    Negotiation expertise

    Regulatory compliance management

    Project execution

    Strong presentation abilities

    Effective lead sourcing

    Event coordination for exhibitions

    Graphic design expertise in CorelDRAW

Certification

Exploratory Data Analysis in Excel - UpGradjavascript:;

Timeline

Sales and Marketing Engineer

Power Plus Cable Co. LLC
08.2024 - Current

Engineer (Trainee)

Parascadd Pvt. Ltd
06.2023 - 06.2024

B.E - Mechanical Engineering

Anna University
01.2019 - 01.2023

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ALEN C LALSales and Marketing officer