Alfred Mawela
Oudmetha, Dubai
Summary
Dynamic Sales Manager with expertise in driving revenue growth and expanding market presence. Develops and implements strategic business plans, enhancing distributor performance and fostering robust client relationships. Achieves sales targets through meticulous forecasting, market analysis, and effective negotiation.
Overview
4
4
Languages
22
22
years of professional experience
Work History
Sales Manager - IVD Anglo Africa
Siemens Healthineers
06.2017 - Current
- Country business and sales Strategy and business plan development in 18 Anglo African countries.
- Quarterly sales forecasting management – forecasting sales for the territory.
- Sales funnel management – update and close opportunities to win/Lost status.
- Oversaw distributor management processes, including performance reviews and setting target agreements, to ensure operational efficiency for more than 10 distributor companies.
- Led sales staff from distributor companies to enhance team effectiveness.
- Appoint New Distributors in new territories. New distributor Search on the internet, interviews, and CDD on the Tool.
- Annual Distributor Price List review and negotiation.
- Special Deals Price & Contract negotiation with customers and distributors.
- Service level agreement and compliance with customers.
- Marketing and Brand Development in trade shows.
- Conducted market analysis to identify product launch opportunities in territory, aligning product offerings with market needs.
- Instrument Shipment planning and install base monitoring (de-installations).
Regional Business Manager - West Africa
Beckman Coulter
Johannesburg, South Africa
02.2015 - 05.2017
- New business development in West African countries Ghana, Nigeria, Sierra Leone, Côte d'Ivoire, Liberia.
- Country/Regional business and sales Strategy and business plan development.
- Strengthened relationships with existing clients, revitalising Beckman Coulter brand presence in West Africa.
- Managed distributor companies and sales staff, conducting performance reviews, price assessments, and contract renewals.
- Oversaw sales funnel management via SalesForce.com, ensuring accurate tracking of opportunities and sales progress.
- Developed marketing strategies and brand presence at trade shows to engage potential clients.
- Instrument and Consumables Shipment planning and install base monitoring.
- Service level agreement and compliance with customers.
Regional Business Manager - ME & Africa
Siemens Healthcare
Johannesburg, South Africa
01.2012 - 04.2015
- Developed new business opportunities while servicing existing clients, driving revenue growth.
- Managed distributor relationships to increase sales of molecular and microbiology products.
- New Product Launch planning and Sales Training planning and execution.
- Wrote Strategy and business plan for the business unit.
- Negotiated annual budget agreements for distributors and business unit to align financial objectives.
- Business unit sales forecasting per quarter.
- Managed 2 direct reports under the Molecular Microbiology BU sales department.
- Monitored shipments and maintained oversight of installed equipment in the field.
- Reviewed annual price list and approved special pricing.
Application Specialist
Siemens Healthcare
Johannesburg, South Africa
10.2008 - 01.2012
- Managed laboratory systems including molecular diagnostics, infectious disease testing, and histology/cytology processes. (Molecular, Infectious Diseases, and Histology/Cytology).
- Solved customer issues related to laboratory quality management, improving service delivery and compliance.
- Trained customers on product usage, enhancing their proficiency and satisfaction.
- Installed and configured new laboratory and hospital equipment and managedd software updates.
- Identified potential business and involved relevant parties to assist towards obtaining the business.
Laboratory Supervisor
National Health Laboratory Services
Johannesburg, South Africa
01.2005 - 09.2008
- Developed and managed the laboratory system based on ISO 15189, compiled and reviewed the standard operating procedures (SOPs), and managed the laboratory accreditation process.
- Managed Quality Control processes in the laboratory, ensuring compliance with research standards.
- Led a team of four laboratory technicians to optimise workflow and deliver high-quality results.
- Processed specimens for molecular tests (PCR, ELISA, Sequencing and phylogenetics).
- Trained new staff, registrars, and external clients on critical quality aspects in the laboratory.
- Reported the results to WHO and CDC Polio Program partners.
- Monitored the stock levels of laboratory consumables and sent demand to procurement.
- Represented the African Region at the Polio global meetings and conferences and presented formal reports on the virus circulation in Africa and the progress towards eradication.
Education
Master of Science - Masters Medical Sciences
Unversity of Limpopo
Pretoria, South Africa01-2004
Bachelor of Science - Honors Medical Sciences
University of Limpopo
Pretoria, South Africa01-2002
Bachelor of Science - Bachelor of Science
University of Venda for Science and Technology
Thohoyandou, South AfricaSkills
- Business strategy
- Sales opportunity management
- Business development
- B2B sales expertise
- Account management
- Distributor relations
- Sales team leadership
- Sales budgeting
- Pricing strategy
- Product lifecycle
- Budget management
- Customer relationship management
- Problem solving
Languages
English, Tshivenda
First Language
Afrikaans
Beginner
A1
isiZulu
Advanced
C1
Tswana
Advanced
C1
Hobbies and interests
- Travelling
- Poetry
Timeline
Sales Manager - IVD Anglo Africa
Siemens Healthineers
06.2017 - Current
Regional Business Manager - West Africa
Beckman Coulter
02.2015 - 05.2017
Regional Business Manager - ME & Africa
Siemens Healthcare
01.2012 - 04.2015
Application Specialist
Siemens Healthcare
10.2008 - 01.2012
Laboratory Supervisor
National Health Laboratory Services
01.2005 - 09.2008
Master of Science - Masters Medical Sciences
Unversity of Limpopo
Bachelor of Science - Honors Medical Sciences
University of Limpopo
Bachelor of Science - Bachelor of Science
University of Venda for Science and Technology