Alfredo Gómez Fernández
Dubai,United Arab Emirates
Summary
Dynamic and results-driven Retail and Digital Business Executive with over 17 years of leadership experience in multinational environments across the Middle East and Europe. Proven record in driving large-scale retail operations, digital transformation, and commercial performance in omni-channel settings. Skilled in developing strategic business plans, optimizing P&L performance, and leading multicultural teams to exceed growth and profitability objectives. Strong expertise in business intelligence, supply chain efficiency, and customer experience enhancement within fast-paced retail industries.
Overview
18
18
years of professional experience
Work history
Managing Director GCC
TRUTEX LTD.
Dubai, UAE
01.2021 - Current
- Managing Director 5 countries GCC (UAE, KSA, Oman, Qatar and Kuwait).
- Company growth from 2M USD to 8M USD in 4 years.
- Establishment and creation of all Company Structure and Trade Licenses setups across GCC countries.
- Full P&L ownership.
- Develop and execute Company's business strategies in order to attain goals of board / shareholders in Middle East.
- Prepare and implement comprehensive business plans to facilitate achievement by planning cost-effective operations and market development activities.
- Communicate and maintain trust relationships with customers, shareholders, business partners and authorities.
- Oversee Company's financial performance, investments and other business ventures.
- Streamlined supply chain management, ensuring timely delivery of products.
- Established performance metrics, resulting in increased team efficiency.
- Develop reporting tools to monitor ongoing performance.
- Managing retail expansion and E-commerce websites aimed at GCC.
- Coordinating and manage digital transformation of Business.
- Managing overall E-commerce operations, from Market Analysis to Finance, legal compliance, and Digital advertising.
- Identified market trends, leading to business expansion opportunities.
- Managed crisis situations with strategic planning.
Senior Operations and Project Manager
VI SIGMA APPAREL GROUP
Dubai, UAE
11.2017 - 01.2021
- Established innovative business strategies, including circular supply chain, reverse logistics and new lines of business with sales of € 10M in 2018.
- Created 2 new online + retail (Wholesaler) projects reaching sales of € 1M in 1st project on 2nd year.
- Designed and applied purchasing and supply strategies. Participated in purchases, product selection, stock management and logistics.
- Negotiated with external customers and suppliers to secure advantageous terms.
- Improved logistical/supply chain operations processes and performance improvement projects based on Lean Six Sigma.
- Developed complete benchmarking of market focus on Customer trends and Selling Partner needs through data.
- Established key functional KPI metrics to reduce expenses and improve effectiveness to ownership.
- Certify company with B-Corp, and Factory with Fair Trade and GOTS as part of circular sustainability strategy.
Senior Commercial/Product Control Manager
Sociedad Textil Lonia S.A.
Orense, SPAIN
04.2016 - 11.2017
- Develop new Department of Commercial Control / Product Management (Retail + E commerce), for 7 business lines and team of 30 people.
- Work on sales strategies focused on Gross Margin, improving it by 10M + 300bps) through demand planning and reducing weight of sales on sale, translated into general increase in annual income of 6%.
- Support purchasing, distribution and merchandising teams, bridging Integrated Business Planning to seasonal purchase plan improving of 5% sales entry and achieving 5-6% in leftover reduction during first year.
- Identified market trends, leading to business expansion opportunities with direct impact in retail department with 537 stores in more than 30 markets.
- Contribute to launch of Carolina Herrera E-commerce platform by defining product strategy reaching sales of 4M first year.
- Audit and report on input and output main metrics directly to ownership.
- Carry out budgets for sales, purchases and follow-up of these in order to establish best seasonal product campaigns worldwide.
- Creation of new reporting: sales, stocks, margins, prices, ratios and other management variables, and ensures timely submission.
- Develop and Implement new Business Intelligence and article master.
International Management Control & Stock Control Manager
INDITEX, S.A.
A Coruña, SPAIN
12.2008 - 04.2016
- Established new purchasing strategies in Asian market, achieving logistical savings of €2.5 per garment (equivalent to € 100 million for 3 years for entire Group) and increasing Gross Margin in Asian P&L by 6%.
- Performed and implemented RFID and EPOS systems, resulting in € 500 million in additional income.
- Provided statement of financial situation and P&L of every markets & stores for decision-making strategies with CEO with direct impact in more than 900 stores in more than 75 markets.
- Implemented cost reduction initiatives through income statement in every countries. Spanish market reached occupancy savings of € 3.5M (-7.8% in 2015) and OOEX of 5M (-6% in 2015).
- Performed Business Plan Process every 3 years by collecting, analyzing, and consolidating financial data.
- Established stock control procedures in all areas of supply chain, reducing more than € 260M in unknown losses in 7 years.
- Forecasted and account feasibility analysis and financial costs to present to CEO.
- Identified possible commercial purchase problems and solutions from different sources and suppliers improving mark up and gross margin.
- Monitored price and quantity of stock for strategic decision making according to product categories.
- Achieved budget goals estimating expenses and analyzing variations in all areas of company.
- Maximize business profitability and compliance with sales objectives.
Supply Chain Manager
Ofiprecios S.L. (TECAM GROUP)
A Coruña, SPAIN
10.2007 - 12.2008
- Performed Planning and managing logistics, warehouse, transportation and customer services.
- Performed day-to-day operations of business directing, optimizing and coordinating full order cycle.
- Established sourcing calculations based on POISSON distribution theory, resulting reduction of 30% of purchase budget and improvement of stock rotation.
- Keep track of quality, quantity, stock levels, delivery times, transport costs and efficiency.
- Established warehouse, catalogue goods, plan routes and process shipments
Education
Master of Science - Master of Internet Business – ACICS Certificate
ISDI Business School
Dubai 01.2021 - 01.2022
Master of Science - Economics
International Global Chartered Controller Institute
Madrid 01.2017 -
Master of Science - General Management
EF Business School
A Coruña 01.2016 - 01.2017
Master of Science - Supply Chain Management
UCD Michael Smurfit Graduate Business School
Dublin 01.2006 - 01.2007
Bachelor of Science - Business Administration and Management
University College of Dublin
Dublin 09.2002 - 07.2006
Skills
- Retail Operations Leadership
- Omnichannel Strategy
- Digital Transformation
- P&L Management
- Business Development
- Data-Driven Decision Making
- Customer Experience Optimization
- Cross-Functional Team Leadership
- Strategic Planning
- Corporate responsibility commitment
- Knowledge of regulatory compliance
- Leadership excellence
- Financial Forecasting
- Expertise in ERP systems
Websites
Languages
English
Proficient (C2)
Spanish
Native
Portuguese
Elementary
French
Beginner
Affiliations
- Love Sports and Nature activities
References
References available upon request.
Timeline
Managing Director GCC
TRUTEX LTD.
01.2021 - Current
Master of Science - Master of Internet Business – ACICS Certificate
ISDI Business School
01.2021 - 01.2022
Senior Operations and Project Manager
VI SIGMA APPAREL GROUP
11.2017 - 01.2021
Master of Science - Economics
International Global Chartered Controller Institute
01.2017 -
Senior Commercial/Product Control Manager
Sociedad Textil Lonia S.A.
04.2016 - 11.2017
Master of Science - General Management
EF Business School
01.2016 - 01.2017
International Management Control & Stock Control Manager
INDITEX, S.A.
12.2008 - 04.2016
Supply Chain Manager
Ofiprecios S.L. (TECAM GROUP)
10.2007 - 12.2008
Master of Science - Supply Chain Management
UCD Michael Smurfit Graduate Business School
01.2006 - 01.2007
Bachelor of Science - Business Administration and Management
University College of Dublin
09.2002 - 07.2006