Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
Ali Hani

Ali Hani

Dubai

Summary

Dynamic digital marketing professional with extensive experience at Qatar Airways, driving innovative performance marketing strategies and enhancing brand visibility. Proven expertise in media planning and budget management, coupled with strong analytical skills. Adept at leading cross-functional teams to achieve ambitious revenue targets and optimize campaign effectiveness.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Digital and Marketing Operations Officer

Qatar Airways
Karachi
06.2021 - 02.2025
  • Executed planning and implementation of promotional offers and loyalty initiatives to enhance revenue and digital penetration targets for the airline.
  • Managed performance marketing, SEO, CRM, digital content development, affiliate, and influencer management.

E-Commerce Officer

Qatar Airways
Karachi
12.2018 - 05.2021
  • Directed all digital and performance campaigns across multiple channels for airline in Pakistan, enhancing revenue and reducing costs.
  • Analyzed web traffic data and ROI of digital marketing activities, delivering summary reports to Management.
  • Drove innovation in digital marketing processes, establishing new strategies for effective campaigns.

Senior Digital Media Planner

Synite Digital
Karachi
01.2018 - 11.2018
  • Executed convergence and integrated media planning for brands including MasterCard and KFC.
  • Supervised media plans, overseeing strategy, planning, and execution details.
  • Consolidated media buying for digital inventory on behalf of the agency.
  • Developed strategies to enhance online revenue and traffic through re-marketing and programmatic campaigns.
  • Served as key point of contact for local and global media partnerships, including Google and Facebook.
  • Managed budgets across all digital channels to optimize return on investment.

Digital Media Planner

Synite Digital
Karachi
03.2016 - 12.2017
  • Implemented digital marketing activities across SEM, social media, digital display, email, and mobile channels.
  • Established conversion pixel and event tracking for websites and social media platforms.
  • Collaborated with Digital Ad Operations team to develop and maintain project timelines.
  • Conducted research on market trends, audience demographics, and consumer journeys to enhance engagement.
  • Monitored emerging digital tools and technologies, sharing insights with creative and development teams.

Digital Media Executive

Synite Digital
Karachi
09.2015 - 02.2016
  • Generated digital marketing performance reports to guide relevant online campaigns development.
  • Developed a comprehensive site list leveraging industry knowledge and established relationships.
  • Maintained media plans and documentation, including budget approvals and tracking.
  • Utilized media research tools to formulate strategic recommendations for clients.
  • Identified emerging trends and opportunities, creating POVs for clients and media team.
  • Collaborated with creative team on ad development to align media and creative strategies.
  • Participated in brainstorming sessions to cultivate innovative ideas.

Education

Master of Advertising -

Shaheed Zulfikar Ali Bhutto Institute of Science and Technology
01.2018

Bachelor of Science - Media Studies

Institute of Business Management
01.2015

Skills

  • Digital marketing and communications
  • Performance marketing
  • Media planning
  • Social media management
  • Brand management
  • Campaign management
  • Programmatic advertising
  • Digital transformation
  • Complex negotiations
  • Budget management
  • Project management
  • Strategic planning
  • New business development
  • Data insights and analytics
  • Continuous improvement
  • KPI monitoring and reporting
  • Performance evaluation
  • Vendor and stakeholder management
  • Client relations
  • Staff training and recruiting
  • Cross-functional team leadership

Certification

  • Google Analytics Certified
  • Google AdWords Fundamental Certified
  • Google AdWords Display Certified
  • Google AdWords Search Certified

Timeline

Digital and Marketing Operations Officer

Qatar Airways
06.2021 - 02.2025

E-Commerce Officer

Qatar Airways
12.2018 - 05.2021

Senior Digital Media Planner

Synite Digital
01.2018 - 11.2018

Digital Media Planner

Synite Digital
03.2016 - 12.2017

Digital Media Executive

Synite Digital
09.2015 - 02.2016

Master of Advertising -

Shaheed Zulfikar Ali Bhutto Institute of Science and Technology

Bachelor of Science - Media Studies

Institute of Business Management
Ali Hani