ALI TAMIMI
Dubai,UAE
Summary
Strategic professional with expertise in creator economy strategy, business development, and revenue growth. Experienced in forming partnerships, managing influencers and talent, and content monetisation. Specialises in YouTube optimisation, social media strategy, and gaming partnerships. Focused on sponsorship development, commercial strategy, and team leadership, with a commitment to driving innovative content and creator commerce solutions.
Overview
10
10
years of professional experience
6
6
years of post-secondary education
Work history
Deputy Head of Content & Creator Business – MENA
AnyMind Group
2025.01 - 2026.06
- Lead the Content & Creator Business division across the MENA region, driving business growth, creator monetization, strategic partnerships, content initiatives, and commercial opportunities across the creator economy ecosystem.
- Key Responsibilities & Achievements
- Built and structured the MENA Content & Creator Business function, establishing scalable operational frameworks, business processes, and growth strategies.
- Lead cross-functional teams across the UAE while collaborating closely with regional teams in Thailand and the Philippines.
- Developed creator growth and monetization strategies through onboarding YouTube creators and publishers, supporting audience growth, channel optimization, revenue generation, and long-term sustainability.
- Secured exclusive creator partnerships and developed talent growth plans focused on brand building, audience development, and commercial success.
- Oversaw end-to-end management of inbound and outbound creator campaigns, ensuring successful execution and long-term client satisfaction.
- Established strategic partnerships with leading esports organizations in Saudi Arabia, creating sponsorship, branded content, and livestreaming opportunities for clients seeking deeper engagement with gaming audiences.
- Led social media pitches and successfully secured SEGA as AnyMind MENA's first social media retainer client.
- Developed and presented content ecosystem and IP-building strategies for Hayatna.
- Successfully pitched and executed AnyLive solutions for Samsung, expanding adoption of AnyMind's proprietary technology offerings within the region.
- Identified and developed new revenue streams across creator monetization, sponsorships, social media management, content partnerships, and technology solutions.
Senior Influencer Marketing Manager
AnyMind Group
2023.02 - 2024.12
- Led Influencer Marketing Operations across MENA, overseeing campaign delivery, team performance, client servicing, and operational excellence.
- Managed influencer marketing campaigns for regional and international brands while ensuring delivery against campaign objectives, budgets, and timelines.
- Built and implemented team KPIs, performance frameworks, and operational workflows to improve efficiency and accountability.
- Partnered closely with sales and account management teams to strengthen client relationships and identify new business opportunities.
- Managed resource planning and campaign allocation to maximize team productivity and campaign performance.
- Mentored and developed team members through coaching, training, and performance management initiatives.
- Resolved operational challenges and introduced process improvements that enhanced overall campaign delivery.
Influencer Marketing Manager
AnyMind Group
2020.10 - 2023.01
- Developed influencer marketing strategies, campaign proposals, and creative concepts for leading regional and global brands.
- Created and implemented internal and external SLAs that improved workflow management and operational efficiency.
- Managed influencer campaigns from strategy development through execution and reporting.
- Built strong relationships with creators, agencies, and brand stakeholders across the region.
- Supported new business development through proposal creation, strategic recommendations, and participation in major pitches.
- Contributed to RFP responses for major brands including Spotify, Marks & Spencer, and NIDO.
- Collaborated with product development teams to enhance influencer marketing platform capabilities based on client and agency needs.
- Conducted recruitment and interviews for influencer marketing team members.
Talent Relations Manager (Freelance)
New Media Academy
2020.05 - 2020.06
- Recruited and onboarded creators across gaming, fashion, lifestyle, food, and sports categories.
- Conducted creator audits and performance evaluations to identify talent potential and growth opportunities.
- Advised creators on content strategy, channel development, and audience growth initiatives.
- Negotiated commercial agreements and campaign opportunities on behalf of creators.
- Supported government sector influencer campaigns including projects for the Ministry of Youth Affairs and Ministry of Economy.
Senior Content & Influencer Specialist
Futuretech Media
2019.10 - 2020.03
- Led influencer and content strategy development for clients including Dyson, GMC, and Nakheel.
- Managed campaign planning, execution, reporting, and client communications.
- Developed integrated content marketing strategies across digital and social platforms.
- Supported business development efforts through strategic pitch development and client presentations.
- Trained sales teams on influencer marketing solutions and service offerings.
Branded Content & Influencer Executive
Wavemaker (Formerly MEC)
2017.02 - 2018.09
- Developed branded content and influencer marketing strategies for leading brands including Nestlé, Philips, Colgate, Home Centre, Activision, Cleartrip, and Marriott.
- Managed influencer campaigns from planning through execution and reporting.
- Collaborated with media, strategy, planning, creative, and production teams to deliver integrated marketing solutions.
- Managed vendor relationships, influencer contracts, budgeting, invoicing, and campaign reporting.
- Supported content production, activations, events, and client presentations.
Branded Content & Influencer Junior Executive
Wavemaker (Formerly MEC)
2016.01 - 2017.01
- Assisted with campaign ideation and activation planning, managing influencer collaborations and conducting competitor research.
- Supported content marketing and influencer campaigns, enhancing community engagement and client relationships.
- Maintained influencer and supplier databases, facilitating proposal development and pitch preparation.
Education
Master of Science (MSc) - International Business
University of Salford
United Kingdom 2018.09 - 2019.09
Bachelor of Business Administration (BBA) - Marketing
Canadian University Dubai
United Arab Emirates 2009.01 - 2014.06
IGCSE -
New English School
KuwaitSkills
- Creator Economy Strategy
- Content Monetization
- YouTube Growth & Optimization
- Social Media Strategy
- Creator Commerce & Livestream Solutions
- Gaming & Esports Partnerships
- Sponsorship Development
- Strategic Partnerships
- Revenue growth
- Commercial Strategy
- Client Relationship Management
- Business acquisition
- Talent management
- Team Leadership & Development
- Campaign Operations
- Intellectual property strategy
INTERESTS
Gaming & Esports, Creator Economy Trends, Digital Media Innovation, Content Monetization, Technology & Emerging Platforms
SELECTED CAMPAIGNS & CLIENTS
- SEGA
- Samsung
- Spotify
- Expo 2020 Dubai
- OSN+
- Yas Island
- Dyson
- Nestlé
- NIDO
- Philips
- Colgate
- Nakheel
- GMC
- Marriott
- Home Centre
- Activision
- Marks & Spencer
Languages
English
Fluent
Arabic
Native
Affiliations
- Gaming
- Trading
Timeline
Deputy Head of Content & Creator Business – MENA
AnyMind Group
2025.01 - 2026.06
Senior Influencer Marketing Manager
AnyMind Group
2023.02 - 2024.12
Influencer Marketing Manager
AnyMind Group
2020.10 - 2023.01
Talent Relations Manager (Freelance)
New Media Academy
2020.05 - 2020.06
Senior Content & Influencer Specialist
Futuretech Media
2019.10 - 2020.03
Master of Science (MSc) - International Business
University of Salford
2018.09 - 2019.09
Branded Content & Influencer Executive
Wavemaker (Formerly MEC)
2017.02 - 2018.09
Branded Content & Influencer Junior Executive
Wavemaker (Formerly MEC)
2016.01 - 2017.01
Bachelor of Business Administration (BBA) - Marketing
Canadian University Dubai
2009.01 - 2014.06
IGCSE -
New English School