Summary
Overview
Work History
Education
Skills
Software
Interests
Timeline
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Alia Nassar

Alia Nassar

Marketing Manager
Dubai

Summary

Creative Bilingual Digital Marketing professional experienced in coordinating and implementing online promotion strategies. Expertise in marketing campaign development, email marketing strategy and social media engagement. Proven history of stellar industry performance, including writing sales copy, developing landing pages and improving user experience. Experience in Journalism added an extensive background in delivering captivating visual, written and online pieces. Exceptional storyteller and interviewer.

Overview

7
7
years of professional experience
7
7
years of post-secondary education

Work History

MARKETING MANAGER

SUPER IMAGINATION FOR DIGITAL SOLUTIONS LLC (USALAK APP)
MUSCAT
01.2020 - 09.2021
  • Usalak App is an e-commerce platform based in Oman
  • As start-up it struggled for 1.5 years to break-even as it was facing many challenges that are technical as well as managerial
  • Hired to run situation analysis and give damage control plan in timely matter, apart from creating a marketing strategy and run all marketing responsibilities at Usalak App,
  • Managed to increase transactions on app by 35% and build roadmap for app to stand on its feet
  • Another damage control strategy implementing is to re-brand app after completely fixing its technical issues, as first impression in tight Omani market was negative
  • Rebranding process was risky but if researched well has strong outcome as name of app is not appealing, misleading and not 'SEO-friendly'
  • Successfully assessed marketing copy, art comps and final designs and compared with established specifications.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Responsible for all marketing responsibilities including digital marketing, social media accounts, creating and tracking social media campaigns, researching influencers, working with tight budget to maximize reach
  • Building CRM, customer data base, merchant database
  • Consulting with operations department, business development and customer service to know feedback, solve issues, increase awareness, and buffer quality of service.

DIGITAL MARKETER

AL KHONJI HOLDING
01.2018 - 12.2018
  • Responsible for starting a marketing department in old establishment
  • Increased sales by 15%
  • Managed 30 leads per day
  • Marketing situation analysis, marketing strategy, basic marketing budget, marketing ROI, use of all marketing tools available to promote company
  • Professionally setting up social media accounts and managing them in both Arabic and English language Facebook(Facebook Business and Facebook ads), Twitter,
  • Instagram, LinkedIn, Google Ads, WhatsApp Business Generate leads, Use of ERP and CRM Build database of leads and clientele to follow up and analyze valuable feedback
  • Drove email acquisition and marketing campaigns to support key business initiatives across account management, new business development and customer experience.
  • Writing Monthly Email Newsletter Website managing and using SEO efficiently Replying professionally to questions/request and following through in both languages
  • Following Arabic and English newspapers to report possible News/information or ads related to company's framework Competitor analysis and profile target audience study profile

MEDIA COORDINATOR

SHEIKH MBR AL MAKTOUM CENTRE FOR CULTURAL UNDERSTANDING
DUBAI
03.2015 - 07.2017
  • Planning and executing marketing strategies, campaigns and advertisements
  • Organized events, gathered sponsors, finding leads, and published our events in newspapers, TV and social media
  • Obtaining permits from several governmental entities Writing of press release in Arabic and English as well as distributing in different media outlets
  • Updating social media accounts and engaging with audience
  • Being a moderator for SMCC I was trusted with a great responsibility
  • Built and maintained positive business relationships with clients while advocating for organization negotiations.
  • Presenting a publication with a Royal family name is sensitive and complex responsibility, adhering to the norms and rules of the United Arab Emirates was a must
  • Credibility, copy right and other legal terms were taken highly into consideration.

JOURNALIST

AlRoya Al-IQTESEDEYA
03.2008 - 01.2010
  • Responsible for local and international news for the headlines’ section of the English portal
  • The portal which is updated in
  • Arabic and English is part of the Arabic business daily print ‘Alrroya Aleqtesadeya’ which is the first business daily newspaper in the Gulf region Creating, editing, organizing as well as ‘prioritizing’ business headlines
  • Covering events, summits, conferences and seminars
  • Brain-storming’, interviewing, photojournalism feature writing, video features, creating reports
  • Managing, editing and organizing news (text, videos, pictures) through subscribed wires (news agencies) like
  • Reuters, Bloomberg, WAM, etc
  • Translating news pieces from English to Arabic (and vice-versa) taking international business news, breakthroughs and features 'bridging the gap' between the Middle East readers and the world was a trait that changed my job title as a Junior
  • Reporter at AlRoeya to a Journalist
  • I was among a great team of 36+ reporters, editors, photographers and business analysts from around the world giving AlRoeya Newspaper a strong national readership.
  • Applied understanding of public opinion, social media and traditional media use to create engaging and attention-grabbing stories.

GENERAL COORDINATOR

DUBAI PORTS, CUSTOMS & FREE ZONE CORPORATION
  • DEPARTMENT (NOW JAFZA) 2005 Dubai Customs is a Government body that facilitates free trade and help secure the integrity of Dubai’s borders
  • Main responsibilities: Coordinating Human resources tasks, working with delegations from countries worldwide, Coordinating with media Meeting deadlines, relation skills & coordination skills
  • Gained organization, responsibility, team work, working under pressure, time efficiency
  • Gained public relations skills.

Education

Master of Arts - New Media

Sultan Qaboos University
Muscat, Oman
09.2020 - 12.2022

Diploma - Digital Marketing

SHAW ACADEMY
Ireland
06.2017 - 12.2017

Bachelor of Arts - Mass Communication –Journalism

MISR UNIVERSITY, TECHNOLOGY
01.2004 - 01.2008

Microsoft Office Specialist - Business

New Horizons
Dubai, UAE
04.2001 -

Skills

    Mobile marketing

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Software

Python

Interests

Reading

Cycling

Swimming

Timeline

Master of Arts - New Media

Sultan Qaboos University
09.2020 - 12.2022

MARKETING MANAGER

SUPER IMAGINATION FOR DIGITAL SOLUTIONS LLC (USALAK APP)
01.2020 - 09.2021

DIGITAL MARKETER

AL KHONJI HOLDING
01.2018 - 12.2018

Diploma - Digital Marketing

SHAW ACADEMY
06.2017 - 12.2017

MEDIA COORDINATOR

SHEIKH MBR AL MAKTOUM CENTRE FOR CULTURAL UNDERSTANDING
03.2015 - 07.2017

JOURNALIST

AlRoya Al-IQTESEDEYA
03.2008 - 01.2010

Bachelor of Arts - Mass Communication –Journalism

MISR UNIVERSITY, TECHNOLOGY
01.2004 - 01.2008

Microsoft Office Specialist - Business

New Horizons
04.2001 -

GENERAL COORDINATOR

DUBAI PORTS, CUSTOMS & FREE ZONE CORPORATION

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Alia NassarMarketing Manager