Aliaa Nour

• Analyzed data trends & built a dashboard which enabled Leadership and different teams to make faster data driven decisions.
• Led cross-functional teams to manage Eid/Ramadan Business Continuation Planning.

• Conducted extensive analysis of End-to-End (E2E) forecasting process spanning customers, distributors, and internal operations, identifying gaps and recommending best in class E2E forecasting methodology.
• Executed implementation of key performance indicators (KPIs) for tracking forecasting accuracy across customers and distributors, enhancing visibility and pinpointing areas of improvement within forecasting process.
• Established tailored frameworks for distinct Gulf markets, resulting in notable 17% enhancement in forecasting accuracy and 20% improvement in service levels.
• Collaborated with leadership to implement distributor framework and designed customized evaluation/training program for improved distributor performance.

• Spearheaded the automation and implementation of tracking measures for initiative success KPIs, resulting in a remarkable 40% enhancement in Initiative Success Rate, deployed effectively to the Multi-Functional Team.
• Pioneered the establishment of the initiative management process in LV, leading to enhanced tracking, implementation, and visibility of initiatives.
• Formulated a comprehensive Standard Operating Procedure (SOP) delineating distinct milestones in initiative management, inclusive of detailed Roles and Responsibilities (R&R) and timelines.
• Developed a prioritization framework termed "Fly CPS" for critical initiatives, leveraging both internal and external data for informed decision-making.
• Engineered an initiative dashboard facilitating Leadership Team (LT) and MFT for enhanced data-driven decision-making and timely interventions throughout the initiative lifecycle.
• Directed the AMA Initiative Academy, overseeing 40 Millionaires (MILs) and 7 trainers, fostering a skilled workforce proficient in effective initiative execution.

Managed S&OP adherence, Forecast Accuracy (MAPE & BIAS), and NPI Launching for OTC & Vogue categories in Gulf markets. Key achievements include:

VOGUE:

• Significantly improved Vogue MAPE by over 70%.
• Enhanced stock availability and reduced OOS risk.
• Redesigned S&OP processes and discussions.
• Developed visibility tools for better data quality and collaboration with Marketing & Sales.
• Established standard order procedures with Distributors in Gulf & KSA.

OTC:

• Overhauled S&OP processes, resulting in improved forecast accuracy, availability, and reduced SLOBs.
• Implemented standard order procedures with Sales, Marketing, and Professional teams.
• Improved data visibility and communication channels with distributors, partners, and stakeholders.
• Implemented end-to-end shared KPIs, reducing Vogue SLOBs by 20% and enhancing product availability and market share for both Vogue & OTC.
• Led weekly reporting efforts, including semi-automation of stock & forecast valuation reports, standardization of data input processes, and creation of availability reports for management discussions.
• Managed KSA Stock Supply and inventory health on a country and distributor level, as well as the donation process in cooperation with the customer service team.
• Successfully piloted the "Virtual Internship Program" with the American University in Sharjah, leading 8 interns on 4 projects, resulting in significant process improvements including automation of stock availability reporting, development of a Demand Planning Dashboard, and implementation of an inventory health report.

• Prepared baseline forecast on quarterly basis based on demand history.
• Analysis & preparation of monthly forecasts for beverages based on market intelligence & business input.
• Challenged sales & marketing on their strategy to reach the optimum forecast accuracy and bias.
• Improved forecast accuracy with 3% on total Tea.
• Handed monthly S&OP cycle, CCBT & DPM meetings with other business functions.
• Handled stocks optimization meetings, Promo performance, KPIs and preparing necessary reporting system.
• Created promo tracking system to evaluate promo performance
• Prepared & shared MTD weekly consumption report to track category country performance per SKU.

• Handled sales deals and B2B business relations.