Alice Gardner

Supporting Horizon Private School, Ajyal International School and School of Modern Skills to develop their brand identity, including full brand guidelines for each school, logo refinement, brochure creation both in English and Arabic. Providing as print ready and digital format.

Implemented SEO strategies for improved website visibility in search engine results. Reviewing data to understand target market, take learnings from campaigns and feed results into marketing strategies and planning

Managed a team of 6, planning and executing digital campaigns and NPD product launches across social media, e-commerce, content, and paid media. By analysing insights and data, I developed strategic marketing plans that delivered ROI, focusing on lead generation, sales, and brand awareness. I worked with health & wellness, FMCG, personalised products, and real estate sectors. I streamlined team processes, including workflow mapping and deadline management, while managing the P&L and maximising client and agency budgets. Platforms used included HubSpot, Klaviyo, Meta, Google Analytics, and Shopify.

I led a team of 4 in the premium property sector, developing brand identities for luxury hotels and residential properties, including Raffles and Rosewood in the Red Sea and a new development in Abu Dhabi. Developing full brand identity creation, including logos, brochures, and marketing materials, as well as photo and film shoots, collaborating with third-party partners for high-quality footage. Managed client P&L, built relationships, identified new opportunities in the GCC, and drove business growth through upsell and networking.

Promoted from Group Account Director to Client Services Director after 2 years at Mauveworx, leading the creative marketing department of 15. Responsibilities included developing marketing strategy, media planning, NPD launches, and integrated campaigns across online and in-store channels. Working with brands which included Bayer, L'Oréal, YSL, Prada, Monster, Krispy Kreme, and Lakeland, conducting market research, developing strategies, and executing campaigns to drive sales. I also managed team KPIs, financial forecasts, budgets, and ensured profitability for the creative department, delivering award-winning work that boosted brand profitability.

Directing a team of 8. I strategised and executed impactful campaigns for clients including Thames Water, Virgin Media, Panasonic, Vet's Kitchen, and Property Developers. My responsibilities included financial management, budgeting for profitability, and meeting client objectives. Experience in SEO and PPC campaigns, Meta, Shopify, HubSpot, Monday.com

Savvy is an award-winning shopper marketing agency in the UK. I joined as Senior Account Manager and quickly progressed to Account Director. I managed several accounts, growing my team from 1 to 5 within a year. I secured the Maxxium and Warburtons accounts within a month and built strong client relationships to ensure KPIs were met. Managing national campaigns across Morrisons, Asda, Tesco, and Sainsbury’s, as well as NPD product launches. Clients included Coca-Cola, Symingtons, Warburtons, and Maxxium.

A creative marketing agency specialising in brand strategy, sales promotions, direct marketing, and loyalty programs. I managed the Wilkinson Sword account, overseeing events, sampling campaigns, on-pack promotions, and direct marketing.