Alifya Poonawala

Digital Account Manager

Automotive Transformation Group (ATG)

Dubai, UAE

08.2022 - Current

Exclusive client servicing and digital account management for General Motors, Middle East.
Responsible for conceptualizing, planning & implementing omni-channel marketing strategies for all the MENA based car dealerships of the client. Focused on “how to make car buying easy for a customer” through digital tools.
In-depth knowledge on in-house SaaS platforms that promoted a harmonious online and offline customer journey of purchasing a car. Softwares include websites, e-commerce, leads management tools, inventory management tools, customer retention tools & other marketing solutions like in-store marketing softwares (kiosks, digital screens etc).
Managing 53 GM dealer websites across 8 GCC markets (UAE, KSA, Kuwait, Qatar, Bahrain, Oman, Jordan & Lebanon) in English and Arabic languages. Ensuring customer journey is always unrestricted and flawless.
Managing websites quality and client servicing with dealerships - ensuring content is updated as per Google's best practices to promote a higher SEO ranking, CTAs are functioning correctly, leads data is accurately generated in the backend and no broken links throughout the website.
Strategising new marketing campaigns on the website and formulating the optimal customer journey for those campaigns. For example, building a functionality to pre-book a vehicle online that helped dealerships gauge market interest and order stock accordingly.
Leads management of 53 websites and reporting to GM on the sales funnel. Strategising on how to improve conversions and presenting recommendations to GM.
Helped a dealer in the UAE to increase e-commerce conversion by more than 5x in FY23.
Management of e-commerce software for GM websites. Guiding dealers on stock management on the platform. Reporting e-commerce conversion figures to GM and developing strategies to boost online sale.
Planning, developing & implementing SEO strategies for GM's dealerships that doubled their organic traffic flow and resulted in greater conversions. Overseeing implementation on-site tasks like keyword research, optimizing meta titles, header titles, alt tags, URL structures & content optimization, along with off-site tasks such as internal linking and backlinking.
Lead the project of re-designing the websites in 2023, with the agenda to improve the overall look & feel and simplify customer experience on the websites.
Lead the project of migration of CRM systems from Siebel to Salesforce.
Managing a digital experience software that provides a 360-degree view of a vehicle in 3D. Implemented this feature on the e-commerce platform to allow customers to view the car before making an online purchase. This increased traction to the check-out page and make online buying a viable option to customers.

Senior research executive

Kantar Middle East

Dubai, UAE

04.2016 - 11.2021

Responsible for start to end project execution and delivery of results to client o Daily point of contact for progress reviews and status checks o Entrusted with writing winning proposals for acquiring new businesses.
Responsible for budgeting and costing the value of the project and maintaining healthy profitability of the same, throughout the project lifecycle.
Report writing that drove actionable and compelling insights to drive change within client operations.
Maintaining existing and building new client relationships

Journalist

Hindustan Times, Mumbai

Mumbai, India

01.2014 - 01.2015

Summary

Overview

Work history

Digital Account Manager

Senior research executive

Journalist

Education

bachelor of media - Marketing, Media & Communications

Skills

Languages

Certification

Timeline

Digital Account Manager

Senior research executive

Journalist

bachelor of media - Marketing, Media & Communications

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