Alishan Zaidi
Dubai,UAE
Summary
Regional Sales Director with a record of success in enabling strong revenue growth through value-added channels. Focused on continuous improvement using market knowledge, competitor research, innovation, and team motivation. Always looking for opportunities to bring in and retain channel partners.
Overview
21
21
years of professional experience
Work history
Regional Sales Director
EnGenius International
Dubai , UAE
2016.06 - Current
- Overall responsible for yearly sales targets of the company.
- Develop and Nurture distri partners in the META region.
- Exceeded sales and revenue targets by double digits, using a consultative and value-driven approach to new account management.
- Built focused new channel partners, growing business opportunities, and increasing revenue possibilities.
- Fostered positive relationships with value-added channels to enhance loyalty and retention.
- Conducted internal and external product training, preparing and executing targeted sales presentations.
- Analyzed industry and competitor trends to enhance sales strategy.
- Coordinated and supported sales teams to secure sizeable projects
- Delivered professional sales presentations, creatively communicating product training and market comparisons to value channel partners.
- Coordinated and distributed weekly sales Reports, communicating outcomes with the team. helping distri to maintain a sizeable project funnel.
- Developed plans and reports to effectively deliver on KPIs.
- Increased revenue growth from existing distri through targeted account management and with introducing new product line.
Sales Director
VAR MEA Magazine
Dubai
2006.05 - 2016.05
- As the company's Sales Director, have been responsible for managing sales and marketing of the company which includes the 4 publishing titles, events, and partner acquisition program across MEA Responsible for managing sales teams consisting of sales managers Responsible for consulting Vendors across MEA and help to acquire the Tier 1 partners
- Have successfully facilitated multiple Tier 1 partnerships with expected Business volumes of 25 + million dollars in commitment by designated partners Responsible for strategically recommending vendors to use the right products that can help them to achieve their marketing goals
- Such as Direct marketing, Partner programmes, Fill and win contests, Product launches, and PR campaigns across the Magazines and Events and conferences Engage clients and their Agencies on B2B lead generation campaigns, corporate campaigns, branding & awareness, etc., with a mix of digital and print platforms Responsible for Sales and Marketing of all the conclaves (Business meets) happening at VAR and supervision of end to end event mobilization
Media Sales Manager
Agency
Dubai
2005.11 - 2006.04
- And Key Achievements: Planning promotional schemes for various to enhance showroom footfall for various retail clients like lulu and hypermarkets
- Ensuring a high level of retail visibility through optimal usage of merchandizing resources, to provide the customers a better shopping experience
- Managing clients retention activities through cross promotions and other BTL activities
- Organizing training programs for showroom sales team to hone their sales & customer management skills
- Planning all forms of brand communication activities including (ATL activities through press and OOH advertising; BTL activities including POS, outlet branding, direct mailers and other PR activities) directed at prospective consumers, corporate and trade
- Briefing advertising activities to selected agencies, scheduling release, ensuring implementation of PR activities and measuring pre & post results
- Managing annual marketing budget and ensuring optimal utilization of marketing spends
- Develop and administer marketing database including client and prospect information, organizing PR activities to strengthen association with customers and prospects
- Developing branding campaigns in coordination with the principals, customizing as per the local insights and executing them
- Providing marketing support to customer service in order to maximize customer satisfaction level at various points.
Sales Manager
Chanakya Advertisers
Lucknow
2003.03 - 2004.04
- Achievements: Responsible for Branding & communications activities through selected agency(s) including: Above-the-line activities including press, radio, TV and outdoor advertising; Below-the-line activities including POS, outlet branding, DM and other marketing literature for various clients base Enhancing outdoor brand visibility for State bank of India bank at key locations through Billboards, Signage, Painting, Merchandising and collaterals
- Promotion and brand visibility through various events B2C events Managing marketing budgets, prioritizing of marketing activities and budget allocation to them; monitoring and evaluating the success of marketing programs for clients like Tata Motors, SBI, and Reliance communication
- Tracking marketing intelligence including competitor's activities, and market trends; developing counter plans to deal with competition
- Understand market potential and trends, establishing research methodology and developed marketing campaign accordingly
- Trainings & Accolades Attended Brand & Marketing conference by right media for B2B trends Participated in “Must Have Competencies” workshop by state bank of India Lucknow- year 2005
- Participated in 3-day workshop social media marketing by right media
- Participated in workshop on 4 x 6 sales tools and techniques - Bangalore in 2003
Education
Diploma - Networking
EnGenius Certifies Network Specialist
UAE 01/2023 -
B.Com -
Lucknow University
2006
MBA - Marketing
UP Technical University
2005
Skills
- An organized, experienced channel-focused professional with specialized B2B channel sales over 20 years
- Successful track record in territory management
- Articulate and persuasive in dealing with Management, peers, staff, and diverse clientele
- Development and opening of new accounts with vast channel knowledge and relationships
- A motivated team player with the ability to adapt to a changing work environment
- Persuasive communicator and presenter, able to establish rapport with individuals and groups internally & externally at all levels
- Mastered the art of Partner relationships
- Market trends understanding and developing the product accordingly sharing knowledge with technical head
- Brand-building strategies and visibility for B2B channel
- Call to action Marketing campaign management
- keep track of competitive product lines with apple-to-apple comparison
- Sales training for the distri and value channel for the new product line
- Complex negotiations with mega projects maintaining the profit of distri and integrators
- New account development with right partners in the META region
Additional Information
- Sales Management of Mega events like Award nights, choice of channel Awards, Integrator Awards night in east Africa, VAR ARABIA Awards, and Integrator GCC awards night. Responsible for consulting and selling Survey campaigns targeted towards different audience and industry verticals.
Languages
English
Advanced
Accomplishments
- Supervised team responsible for executing well on projects, leading to a 15 % increase in revenue.
- Upsold additional products, increasing monthly revenue by 10%
- Collaborated with a team of integrators in the development of 5 top-line university projects in GCC
- Introduced new process, streamlining work g efficiency
- Documented and resolved post-sales issues, contributing
Timeline
Regional Sales Director
EnGenius International
2016.06 - Current
Sales Director
VAR MEA Magazine
2006.05 - 2016.05
Media Sales Manager
Agency
2005.11 - 2006.04
Sales Manager
Chanakya Advertisers
2003.03 - 2004.04
Diploma - Networking
EnGenius Certifies Network Specialist
01/2023 -
B.Com -
Lucknow University
MBA - Marketing
UP Technical University