Aliya Firdose
Dubai
Summary
Experienced E-commerce Operations Manager with 10+ years of driving online commerce success. Specialize in catalog management, operational optimization, and cross-functional team leadership. Focus on leveraging data analytics, automation, and digital strategies to maximize efficiency, reduce costs, and enhance customer satisfaction. Proven ability to implement scalable solutions that fuel growth and profitability by collaborating with stakeholders. Unwavering passion for utilizing technology to streamline operations and deliver impactful business results.
Overview
14
14
years of professional experience
Work History
MENA E-commerce Operations Manager
Amazon
01.2022 - Current
- Spearheading MENA Defect Reduction Initiatives, ensuring a seamless shopping experience
- Collaborating with internal & external stakeholders for inventory and marketplace efficiency
- Managing MENA marketplaces with seasonal events and promotions
- Driving automation and AI-driven insights for catalog accuracy and optimization
- Established and maintained balanced and accurate e-commerce budget to execute on initiatives with proper funding and enrich customer experience.
- Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.
E-commerce Category & Operations Manager
Apparel Group - R&B E-commerce Online Fashion
01.2019 - Current
- Leading end-to-end e-commerce category operations, ensuring seamless customer journeys
- Analyzing data-driven insights using Netcore and advanced analytics tools
- Managing website content, product listings, SEO, and digital merchandising
- Forecasting sales and optimizing warehouse & inventory operations
- Driving omnichannel marketing strategies in collaboration with the digital team
Assistant Manager, Merchandising
Landmark Group - Max Fashion Online
07.2018 - 12.2018
- Developed and executed site merchandising and promotional campaigns
- Implemented the 'Complete Your Look' concept, improving product discoverability
- Handled customer escalations and content optimization strategies
Deputy Manager – Content & E-commerce Operations
Reliance Trends
02.2015 - 07.2018
- Led the Reliance Footprint E-commerce launch, managing vendor operations
- Supervised catalog & content production teams, ensuring high-quality execution
- Managed Magento & Hybris backend operations for seamless product listing
Catalog Lead & Vendor Operations Specialist
Amazon.com
02.2011 - 02.2015
- Managed vendor onboarding, inventory management, and promotions
- Contributed to Amazon.IN platform launch in multiple product categories
- Trained vendors on Vendor Central & marketplace best practices
Education
B.B.M - Business Management
Baldwin Women’s Methodist College
01.2008
Spanish Language Certification - undefined
Instituto Hispania
01.2013
Skills
- E-Commerce Strategy Development
- Cost Optimization
- Stakeholder & Vendor Management
- Customer Experience Management
- Efficiency Improvement
- Compliance Management Skills
- Data Analysis
- Digital Marketing Strategy
- Magento Platform Management
- Team Leadership
- Agile Methodology Implementation
Languages
English
Kannada
Urdu
Hindi
Spanish
Phone
+9710504669586, +919108414340
Personal Information
Nationality: Indian
Hobbies and Interests
- Music
- Sketching
- Cooking
- Photography
- Traveling
- Language Learning
Disclaimer
I confirm that the details provided are true and accurate to the best of my knowledge.
Certifications And Technical Proficiency
Magento, Shopify, Hybris, Amazon Seller/Vendor Central, Google Analytics, Jira, Zeus, minitab, Lean Six Sigma greenbelt, Advanced Excel, Microsoft
Timeline
MENA E-commerce Operations Manager
Amazon
01.2022 - Current
E-commerce Category & Operations Manager
Apparel Group - R&B E-commerce Online Fashion
01.2019 - Current
Assistant Manager, Merchandising
Landmark Group - Max Fashion Online
07.2018 - 12.2018
Deputy Manager – Content & E-commerce Operations
Reliance Trends
02.2015 - 07.2018
Catalog Lead & Vendor Operations Specialist
Amazon.com
02.2011 - 02.2015
Spanish Language Certification - undefined
Instituto Hispania
B.B.M - Business Management
Baldwin Women’s Methodist College
Similar Profiles
Gayathri VGayathri V
CS Associate at AmazonCS Associate at Amazon
Veronica HilbyVeronica Hilby
Trainer at AmazonTrainer at Amazon
Jedidia TambuJedidia Tambu
Agent de production at AmazonAgent de production at Amazon
Juan NietoJuan Nieto
Warehouse Laborer at AmazonWarehouse Laborer at Amazon
Anil PeelaAnil Peela
Officer - HSE at Drydocks WorldOfficer - HSE at Drydocks World