Althaf Ashraf
Dubai
Summary
As Creative Marketing Lead at WinproFX, I drive end-to-end marketing strategies for a global forex trading platform, focusing on digital lead generation through Meta Ads and regional campaigns. My role includes managing cross-functional brand campaigns, influencer collaborations, and content production while leveraging automation tools and AI workflows to enhance customer experiences. With Bachelors in Multimedia Communication and Certifications in Advertising and Digital Branding, I specialize in creating high-converting ad funnels and optimizing customer acquisition strategies. My goal is to deliver impactful digital campaigns aligned with trading psychology and user behavior.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Creative Marketing Lead
WinproFX
Dubai
06.2025 - Current
- Directed creative strategy and brand communication for a crypto, FX, and CFD trading platform, positioning social media and visual content as core growth levers.
- Defined creative frameworks for financial storytelling, converting trading products, market insights, and platform features into clarity-driven, trust-focused content.
- Oversaw campaign ideation, motion-led creatives, video production, and brand assets across digital, social, and performance channels.
- Owned social media strategy and execution, including content planning, publishing, optimization, and performance alignment across global markets.
- Led and managed a team of video editors, motion designers, and videographers, ensuring creative quality, delivery consistency, and brand coherence.
- Partnered with product, growth, and leadership teams to align creative direction with user acquisition, engagement, and platform positioning.
- Spearheaded expo and event branding, translating digital brand identity into high-impact on-ground experiences for major trading and fintech exhibitions.
Motion Graphic Designer
WinproFX
Dubai
03.2025 - 06.2025
- Specialized in building motion-led visual content for crypto, FX, and CFD markets, supporting brand growth and user engagement across social and digital platforms.
- Created motion graphics and cinematic video assets for trading audiences, translating platform features, market updates, and financial concepts into clear, engaging visual stories.
- Delivered short-form videos, reels, promos, and UI-based trading walkthroughs designed for performance across social channels and digital campaigns.
- Produced 3D and premium visual assets aligned with a dark, high-tech fintech aesthetic, enhancing brand perception and consistency across touchpoints.
- Collaborated closely with marketing and product teams to align motion content with campaign goals, lead-generation initiatives, and platform feature launches.
- Contributed to stronger social engagement and brand recall through consistent, high-quality motion content tailored to fast-moving financial markets.
Creative Lead & Brand Strategist
DoJoin
Dubai
07.2024 - 02.2025
- Owned brand identity, content direction, and social presence, driving visibility and engagement across digital platforms.
- Led a creative team of videographers and content creators, managing workflows, creative standards, and output consistency.
- Handled social media management, including content execution, audience interaction, and campaign coordination.
- Planned and executed influencer collaborations, aligning creators with brand tone and audience expectations.
- Built and managed personal branding content for the CEO, strengthening executive visibility and digital credibility.
- Delivered end-to-end branding projects, including logo design, visual systems, and complete brand rollouts for external ventures.
Motion Graphics Designer & Content Creator
DoJoin
United Arab Emirates
06.2024 - 07.2024
- Executed high-volume social media content production focused on digital engagement, brand visibility, and audience growth across multiple platforms.
- Created short-form videos, reels, motion snippets, and static creatives designed for social feeds, promotions, and campaign activations.
- Handled video editing, basic motion graphics, videography, and photography, producing platform-ready content optimized for reach, retention, and interaction.
- Supported digital campaigns and brand initiatives through creative asset delivery aligned with content calendars and publishing schedules.
- Assisted in social media operations, including content rollout, audience interaction, and coordination with internal teams for timely execution.
- Contributed to maintaining consistent brand tone and visual identity across daily posts, campaigns, and online communications.
Motion Graphic Designer
Honor Holding
Dubai
05.2022 - 06.2024
- Specialized in building content-led brand presence for crypto, FX, and CFD markets, with social media as a core growth and communication channel.
- Led digital content creation and visual storytelling for trading audiences, simplifying market narratives, product offerings, and financial concepts into engaging, trust-driven social content.
- Developed and executed social media strategies for financial brands, managing content calendars, campaign creatives, and platform-specific formats to drive awareness, engagement, and community growth across fast-moving markets.
- Delivered motion graphics, video content, and campaign assets for financial promotions, market updates, and product launches-ensuring consistent brand presence across digital and offline touchpoints.
- Collaborated closely with marketing, sales, and leadership teams to align creative output with business objectives, market positioning, and trading narratives, contributing across the full creative lifecycle from concept to execution.
- Led branding initiatives for financial expos and industry events, coordinating with production partners to deliver high-impact visual identities and on-ground brand experiences.
- Strengthened brand presence across multiple financial verticals, including crypto trading, FX, insurance, and bullion, driving higher audience engagement, brand recall, and sustained growth through market-relevant content.
Graphic Designer
Ideal Decor
India
07.2019 - 02.2022
- Designed visual assets to support brand identity, product marketing, and digital presence.
- Created brochures, catalogs, packaging, and promotional materials for furniture collections.
- Produced social media graphics and website visuals to enhance online engagement.
- Supported marketing initiatives through consistent visual communication and layout design.
- Contributed to improved brand visibility, customer interest, and product presentation.
Graphic Designer
Sysbig Technologies India Pvt ltd
Bengaluru
03.2018 - 06.2019
- Created visual assets for mobile applications, supporting product branding and interface communication.
- Worked closely with developers and designers to translate concepts into usable visuals.
- Designed mockups, layouts, and graphical elements using Adobe tools.
- Supported multiple app launches through consistent creative execution.
- Built a strong foundation in digital product design workflows and cross-team collaboration.
Education
DIPLOMA IN DIGITAL BRANDING & WEB TECHNOLOGIES - Digital Communication and Media/Multimedia
Etudemy
Bachelor of Multimedia Communication - Digital Communication and Media/Multimedia
Oriental School of Hotel Management
LakkidiSkills
Software & Technical Skills:
Adobe After Effects
Adobe Photoshop
Adobe InDesign
Adobe Lightroom
Adobe XD
Video Editing
Web Design
WordPress
Core Design & Creative Skills
Motion Graphics & Motion Design
Graphic Design
Animation
Visual Effects
Photography
Illustrative
Branding & Identity
Marketing & Communication:
Media Trends
Social Media Marketing & Analytics
Advertising Campaigns
Journalism
Soft Skills
Leadership
Multitasking
Problem Solving
Teamwork
Creative & Leadership Skills
Creative Direction
Creative Content Creation
Brand Development
Rebranding
Videography
Non-linear Editing
Industry-Specific Knowledge
Foreign Exchange (FX) Trading
Crypto
Computational Fluid Dynamics (CFD)
Certification
- Content and Creative Design Certification
- Marketing Strategy Certification
- LinkedIn Certified Marketing Insider
- LinkedIn Advertising Fundamentals Certification
Languages
English
Proficient
C2
Hindi
Advanced
C1
Malayalam
Proficient
C2
Arabic
Proficient
C2
Timeline
Creative Marketing Lead
WinproFX
06.2025 - Current
Motion Graphic Designer
WinproFX
03.2025 - 06.2025
Creative Lead & Brand Strategist
DoJoin
07.2024 - 02.2025
Motion Graphics Designer & Content Creator
DoJoin
06.2024 - 07.2024
Motion Graphic Designer
Honor Holding
05.2022 - 06.2024
Graphic Designer
Ideal Decor
07.2019 - 02.2022
Graphic Designer
Sysbig Technologies India Pvt ltd
03.2018 - 06.2019
DIPLOMA IN DIGITAL BRANDING & WEB TECHNOLOGIES - Digital Communication and Media/Multimedia
Etudemy
Bachelor of Multimedia Communication - Digital Communication and Media/Multimedia
Oriental School of Hotel Management