AMANULLA MK
Dubai
Summary
Dynamic and results-oriented Ecommerce Manager with 7+ years of progressive experience in e-commerce strategy, key account management, and team leadership within the Consumer Electronics and Appliance industry. Proven success in developing and executing end-to-end e-commerce strategies and driving multi-million dollar sales across major Middle East marketplaces (Amazon, Noon, Carrefour Web, etc.). Expert in managing a portfolio of 8 international brands, leading high-performing teams (5 members), and leveraging Amazon Marketing Services (AMS)to achieve significant year-over-year revenue growth. Adept at strategic planning, commercial negotiation, and maximizing marketplace performance, demonstrated by a 94% YOY increase in sales during the White Friday event.
Overview
8
8
years of professional experience
Work History
Head of Ecommerce
EROS Group
12.2024 - Current
- Business Management & Scale: Manage the end-to-end e-commerce business operations and sales execution for a portfolio of 8 major brands, generating an annual business volume above AED 70 Million across Amazon, Noon, and other leading regional marketplaces.
- Strategy & Execution: Defined and executed the comprehensive online sales and marketing strategy for 8 brands, focusing on maximizing market share and driving aggressive annual targets.
- Team Leadership: Led and mentored a high-performing team of 5 e-commerce specialists, overseeing all aspects of daily sales, content optimization, logistics coordination, and operational flow.
- Marketplace Optimization: Directed the strategy and execution of digital marketing campaigns, including AMS and marketplace promotions, ensuring optimal visibility and conversion rates.
- Commercial Negotiation: Conducted high-stakes commercial negotiations with marketplace partners and key decision-makers to secure favorable trading terms, optimize operational agreements, and implement co-funded promotional campaigns.
- Operational Excellence: Handled strategic planning and implementation initiatives to expand online business, including overseeing fulfillment efficiency and inventory planning.
Senior Ecommerce Executive
Homewide LLC
01.2023 - 12.2024
- Account Manager responsible for handling all online accounts including Amazon, Noon, Carrefour web, Sharaf DG online, Emax online, and Jumbo online for the Bosch and Beko home appliance portfolio.
- Prepared annual sales budgets and strategic plans to align online objectives with overall organizational goals and market trends.
- Managed the complete marketing and event plans based on the online marketing calendar to promote products and engage customers effectively.
- Oversaw AMS campaigns, strategically activating promotions during peak online events to optimize sales and visibility.
- Demonstrated excellent negotiation skills to secure favorable terms with customers and maximize profitability.
- Performance Achievement: Achieved a significant 94% year-over-year increase in sales during the White Friday event on Amazon in 2023.
- Successfully implemented the Amazon DF-VOC fulfillment program between Amazon and Homewide
Key Account Executive
Homewide LLC
04.2022 - 12.2023
- Formulated and executed effective sales strategies to maximize product placement, drive revenue growth, and achieve sales targets across key retail accounts.
- Managed a team of promoters dedicated to Bosch and Beko products, providing leadership, training, and motivation to ensure a high level of product knowledge and brand advocacy.
- Collaborated with retail partners to optimize in-store merchandising, ensuring attractive and informative product displays that enhance brand visibility and appeal to customers.
- Nurtured strong relationships with key decision-makers in retail accounts, addressing concerns, and proactively identifying opportunities for mutual growth.
Brand Promoter
Homewide LLC
06.2019 - 03.2022
- Achieved sales targets by effectively planning and selling focused models.
- Ensured products are displayed neatly and cleanly to enhance customer appeal and satisfaction.
Demand Manager (Account Manager)
OYO Rooms
02.2018 - 01.2019
- Identified opportunities for business expansion and formulated strategic plans to capitalize on them.
- Signing up corporate accounts across the region, managing the entire sales process effectively from query generation to payment.
Education
MBA - Marketing
DC School of Management And Studies
Kerala, India03.2018
Bcom - Commerce
Alvas Education Foundation
Karnataka, India04.2016
Skills
- Ecommerce Strategy
- Annual Budget and Sales Planning
- Marketing and Calendar Management
- Team Leadership and Management
- Commercial Negotiations
- Client Relationship Building
- Business Development
- AMS
- GTM planning
Languages
English
Advanced (C1)
Hindi
Intermediate (B1)
Malayalam
Bilingual or Proficient (C2)
Timeline
Head of Ecommerce
EROS Group
12.2024 - Current
Senior Ecommerce Executive
Homewide LLC
01.2023 - 12.2024
Key Account Executive
Homewide LLC
04.2022 - 12.2023
Brand Promoter
Homewide LLC
06.2019 - 03.2022
Demand Manager (Account Manager)
OYO Rooms
02.2018 - 01.2019
Bcom - Commerce
Alvas Education Foundation
MBA - Marketing
DC School of Management And Studies