Hi, I’m
Amer Ghussein
Senior Events & Promotion Specialist
Abu Dhabi
Summary
Highly organized and detail-oriented professional passionate about executing exceptional events that achieve established goals. Experience with planning, budgeting and coordinating wide variety of both small-scale and large-scale events. Strong communicator and negotiator able to foster relationships with key stakeholders and vendors.
Developed successful promotional campaigns and created effective marketing and advertising materials. Keeps up with latest trends and techniques in event planning industry and maintains proficiency with industry software and tools.
Overview
13
years of professional experience
11
Certified Courses & Certificates
Work History
Al Ain Zoo
Senior Promotion & Events Officer
07.2014 - Current
Job overview
- Orchestrated and successfully executed large-scale corporate events, such as conferences, product launches, and trade shows, generating heightened brand exposure and increased customer engagement, resulting a 20% increase in attendance.
- Devised and implemented comprehensive event marketing strategies, surpassing attendance goals and achieving a noteworthy 30% year-over-year growth in event revenue.
- Supervised diverse team of event coordinators, vendors, and production crews, ensuring flawless event execution while adhering to budgetary and timeline constraints.
- Spearheaded negotiation and management of vendor contracts, resulting in noteworthy cost savings of over 15% and enhanced event quality through strategic collaborations with top-tier suppliers.
- Oversaw all marketing and promotional aspects of events, exhibiting exceptional creativity and conceptualization skills.
- Fostered strong partnerships with government entities such as ADTCA and other prominent attractions, collaborating on cross-promotional events and campaigns.
Al Ain Zoo
Senior Events Coordinator
03.2010 - 07.2014
Job overview
- Assisted Events and Marketing Manager in all aspects of project implementation, ensuring seamless event execution.
- Planned and organized diverse events according to client specifications, coordinating vendors, venues, transportation, and participant invitations.
- Maintained open communication with suppliers, ensuring mutual understanding of event requirements and goals.
- Monitor and oversee events from preparation and set-up through teardown to ensure adherence to planned format, compliance with regulations, cooperation between vendors, resolution of issues, and overall satisfaction of participants and sponsors.
- Conducted post-event assessments, meeting with clients for feedback, reviewing financial transactions, and documenting resolutions.
- Continuously evaluated potential event resources to build comprehensive knowledge base for future planning.
C&H Communications
Senior Events Management Executive
02.2008 - 08.2009
Job overview
- Established clear objectives and goals for each event, drove execution toward goals, and measured and monitored results to track impact.
- Researched vendors and locations, liaised between event staff and facilities, and arranged teams to coordinate event setup and teardown.
- Oversaw event happenings in progress, answered guest questions, acted quickly to resolve problems, and trained and supported team members and volunteers.
- Developed and maintained a year-round calendar of events, raised brand awareness and drove organic engagement with consumers and partners.
- Created marketing plans, grew event revenue each year and partnered with area hotels and facilities to confirm continued top service
- Developed creative themes for events and created related activities to engage attendees
- Analyzed event costs to identify areas of improvement and cost savings
Tejari FZ LLC
Senior Marketing Executive
07.2006 - 01.2008
Job overview
- Prepared and maintained sales & marketing materials such as brochures, direct mail pieces, and other promotional materials and programs.
- Secured sponsorship to assist with publicity and funding of events.
- Worked closely with the PR agency to ensure all PR objectives were fulfilled.
- Supported the marketing manager and other colleagues, as well as supporting franchise offices in 14 countries for their marketing and events.
- Responsible for issuing and preparing internal newsletter that highlights the news of each department internally through the global network of Tejari.
Education
American UniversityDubai
BBA from Marketing
Al Ain English Speaking SchoolAl Ain
High School Diploma
Skills
- Strong communication skills
- Capable problem solver
- Planning & Management
- Project Management
- Budget Management
- Team Leadership
- Marketing Strategy
- Communication & Negotiation
- Safety Procedures
- Marketing Event Planning
- Marketing Research
- Team Management
- Sponsorship Promotion and Organization
- Event Registration Management
- Cost Savings
- Idea Pitching
Accomplishments
- Started a community platform project called "Noqta" for exchanging knowledge and ideas.
- Successfully managed and executed variety of events, ranging from corporate conferences to community festivals, with a client satisfaction rating of 96% or above.
- Negotiated and secured 30% cost savings on average for event budgets through effective vendor negotiations and strategic planning.
- Led a cross-functional team members & volunteers, ensuring seamless coordination and collaboration among different departments for large-scale events.
- Implemented data-driven marketing strategies that resulted in a 40% increase in event attendance and engagement.
- An Active member of two committees
Affiliations
- Member in ZAPIA Sports Committee
- Health & Safety Representative
- Member of Al Ain Tourism Committee
Certification
● Initiating & Planning Projects (Sep 2020)
● MIT Entrepreneurship Bootcamp (Aug 2018)
● Art of Event Management (May 2018)
● Diploma in Professional Excellence
● Project Management for Special Events
● Leadership Development Program
● Microsoft Project Management
● ICDL Information Security
● Personal Effectiveness Experiential Learning Program
● Etiquette and International Protocol
- CSEP - Certified Special Event Professional
Timeline
Senior Promotion & Events Officer
Al Ain Zoo
07.2014 - Current
Senior Events Coordinator
Al Ain Zoo
03.2010 - 07.2014
Senior Events Management Executive
C&H Communications
02.2008 - 08.2009
Senior Marketing Executive
Tejari FZ LLC
07.2006 - 01.2008
American University
BBA from Marketing
Al Ain English Speaking School
High School Diploma
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