Strategic digital and data leader with 17 years at PwC, most recently as Chief Data Officer for the Middle East, known for delivering large-scale transformation at the intersection of technology, data, and people. Equally tech-led and human-led, I’ve built and scaled initiatives that strengthened data governance, enabled AI readiness, and shifted organisational culture, all while championing inclusive leadership, employee experience, and wellbeing. With a track record of advising senior stakeholders and regulators across the region, I bring clarity, empathy, and execution to complex challenges where innovation and trust matter most.
Established and led the region’s first Data Office from the ground up, shaping the vision, structure, and strategy to embed data as a strategic asset across the firm.
Progressed from Senior Associate to Director over 8 years, leading complex transformation programmes across the Middle East and the UK. Notable engagements included:
English, Native