Amina El-Shazly
Dubai
Summary
UX Designer with 7+ years of experience driving end-to-end product design for SaaS and enterprise platforms. I align business goals, UX systems, and KPIs to deliver clear, scalable, and outcome-driven experiences.
Overview
5
5
years of professional experience
1
1
Certification
Work history
UX/UI Designer
UXIT
Cairo
11.2021 - 12.2024
- Translated complex business and operational requirements into structured UX flows, logic diagrams, and acceptance criteria, improving clarity for PMs and engineering teams.
- Led end-to-end delivery of multi-platform features from ideation to QA, ensuring design consistency and accessibility.
- Partnered with Stake holder & engineering to define feature logic, edge cases, and expected behaviors, reducing design-to-development ambiguity.
UX/UI Designer
Emirates News Agency - WAM
Abu Dhabi
06.2020 - 09.2022
- Improved publishing workflows by redesigning task flows, resulting in reduction in content publishing time.
- Conducted structured UX research (interviews, testing, heuristic evaluation) to guide product decisions with data.
- Delivered multiple iterative releases with clear specifications supporting engineering velocity and accuracy.
Education
Diploma in Information Technology - EBusiness Program
Information Technology Institute - ITI
Cairo, EgyptBachelor of Science - Computer Science
Faculty of Computer Science & Information System - Helwan University
Cairo, EgyptSkills
- User Research
- Usability Testing
- Interaction Design
- Information Architecture
Websites
Certification
- Innovation with Data, 2023-01-01, IDEO U
- From Ideas to Action, 2021-01-01, IDEO U
- Insights for Innovation, 2021-01-01, IDEO U
FREELANCE PROJECTS
Performance Management – November (2025), Designed a comprehensive performance management framework that connects business strategy to product and UX execution., Key contributions:, Created a multi-layer Strategy Board linking The Why → Customer Segments → Strategic Objectives → Success Measures → Business Goals → Product Objectives → Design KPIs., Designed a system of measurable indicators that translate high-level goals into tangible acceptance criteria and expected product behaviors., Applied systems thinking to model how strategic goals cascade into UX and product requirements across platforms., Built the entire framework in Figma, including structured layouts, logic mapping, and scalable components., Demonstrated strong analytical reasoning, logic definition, cross-functional alignment modeling, and KPI-based UX decision-making.
Timeline
UX/UI Designer
UXIT
11.2021 - 12.2024
UX/UI Designer
Emirates News Agency - WAM
06.2020 - 09.2022
Diploma in Information Technology - EBusiness Program
Information Technology Institute - ITI
Bachelor of Science - Computer Science
Faculty of Computer Science & Information System - Helwan University