AMINE HADJ MOHAMMED
FP&A Lead
Dubai
Summary
Finance leader with strong international experience in financial planning, analysis, and strategy across multiple FMCG markets in North & West Africa and the MEENAT region. Proven track record in managing complex financial operations in highly volatile environments, driving data-centric decision-making, and aligning finance with commercial and operational goals. Backed by a solid foundation in audit and proven Head of Finance leadership experience, fostering financial discipline, transparency, and cross-functional collaboration. Passionate about building high-performing teams and delivering sustainable business impact through analytical rigor and strategic foresight.
Overview
14
14
years of professional experience
3
3
Languages
Work History
FP&A Lead - Member of the Leadership Team
JTI
2024.05 - Current
- Led financial planning and analysis for Sudan operations, a market with over $100M in operating profit, providing proactive financial leadership and scenario planning to navigate hyperinflation and currency devaluation.
- Designed and executed competitive pricing strategies that ensured business sustainability and preserved the company’s leading market position in a post-war environment.
- Oversaw offshore production and supply chain operations from Bangladesh, ensuring uninterrupted market availability and business continuity during a post-conflict recovery period.
- Implemented an advanced financial framework that supported the delivery of 100%+ cash conversion ratio and reduced operating costs by 32%.
- Trained cross-functional teams to strengthen financial acumen and business understanding.
- Played an active role, beyond Sudan responsibilities, in MEA regional initiatives on hyperinflation and investment optimization, contributing to double-digit profit improvement across the region.
North and West Africa FP&A Manager - Member of the Extended Leadership Team
JTI
2022.09 - 2024.04
- Led financial planning and analysis for North & West Africa cluster, covering 15 diverse markets, with direct and functional leadership over a six-member regional finance team.
- Contributed to transforming the cluster into one of the top five markets in the MEA region by aligning financial performance with strategic business priorities.
- Designed and implemented agile financial models that supported ~40% volume and profit growth across challenging market environments.
- Implemented advanced financial frameworks that improved free cash flow and supported the achievement of a 100%+ cash conversion ratio.
- Redesigned and optimized pricing structures through close collaboration with commercial teams and business partners, driving margin improvement and maximizing tax multiplier efficiency across the cluster.
- Oversaw the financial performance of multiple distributors and the market profit pool, ensuring alignment with the company’s overall commercial and financial strategy.
Head of Finance Department - Member of the Leadership Team
JTI
2016.01 - 2022.08
- Led the Finance and Controlling function for the Algerian market ensuring compliance with state regulations and company standards.
- Steered financial planning and reporting that enabled sharper decisions and supported double-digit growth, making Algeria the most profitable market in North & West Africa cluster.
- Played a key role in launching a second manufacturing plant with a new local partner, expanding production capacity and driving ~60% sales growth.
- Contributed strongly to establishing and developing the business model of JTI’s exclusive distributor (DISTA), expanding numeric distribution to over 97%.
- Played a key role in establishing JTI’s first commercial entity in Algeria and implementing local policies and procedures, strengthening governance and securing a sustainable market presence.
Co-founder of DrivEvent Communication Agency
DrivEvent
2013.09 - 2016.11
- Co-founded and managed a communications startup.
- Oversaw financial operations, regulatory compliance, and client engagement.
- Successfully established strategic partnerships with premium international motorcycle brands Yamaha and Harley-Davidson.
Head of Finance
HeidelbergCement Group
2014.03 - 2016.01
- Led and restructured the finance department, strengthening governance, compliance, and reporting to the regional head office in Istanbul.
- Acted as a strategic business partner to senior management, providing financial insights and guidance to support decision-making and achieve double-digit profit growth.
- Oversaw cash flow and treasury management, including credit lines and working capital optimization, ensuring business liquidity and financial discipline.
- Drove process and cost efficiency through internal audits, streamlined procedures, and optimized import and reporting systems delivering measurable savings.
- Built and developed a high-performing finance team, strengthening capabilities, accountability, and alignment with operational and strategic objectives.
Senior Auditor
Ernst & Young
2013.06 - 2014.02
- Led and reviewed audit engagements across multiple industries, ensuring compliance with IFRS and EY Global Audit Methodology.
- Supervised and coached audit teams of up to six members, providing guidance, performance feedback, and on-the-job training.
- Produced clear audit reports and presented findings to client management, delivering actionable recommendations to strengthen internal controls.
- Participated in Fraud Investigation & Dispute Services (FIDS) assignments, analyzing evidence and supporting ethical compliance reviews.
Junior Auditor
Ernst & Young
2011.09 - 2013.05
- Assisted in planning and executing financial audits across sectors including pharmaceuticals, oil & gas, telecom, and banking.
- Collected and analyzed audit evidence, identified control weaknesses, and supported recommendations for improvement.
- Ensured audit work met EY and ISA standards, consistently delivering high-quality outputs under tight deadlines.
Education
Master's Degree - Management Sciences
Ecole Supérieure Algérienne Des Affaires
Algeria01.2011
Degree - Commercial Sciences
University of Algiers
Algeria01.2009
High-school diploma - Science
Sacré Coeur High School
Algeria01.2004
Skills
Financial Planning & Analysis
Strategic Financial Modeling
Budgeting & Forecasting
Cash Flow Management
Cost Control & Margin Optimization
Financial Reporting
Investigations, FCPA & Compliance
Team Leadership & Development
Internal Audit & Risk Assessment
SAP, GPM and Forecasting Tools
Advanced Excel & PowerPoint
Power BI
COURSES
- Leadership Development Program | Switzerland | Mar 2019 - Nov 2020
- The 7 Habits of Highly Effective People – FranklinCovey | Morocco | Nov 2020
- Influencing with Integrity | Switzerland | Nov 2018
- SAP Training | HeidelbergCement | Turkey | Jul 2014 - Jul 2014
- Trading & Shipping Training | HeidelbergCement | Turkey | Mar 2014 - Mar 2014
- Senior Auditor Onboarding | Netherlands | Sep 2013 - Sep 2013
- EY Audit & Data Training | France | Sep 2012 - Oct 2012
- EY Business Skills | France | Sep 2011 - Sep 2011
AWARDS & RECOGNITIONS
Long term Incentive Plan (2019-2026), Special Achievements award | 2024, Inspire Award | 2020, Best-in-Class Employee | 2019
Interests
Travel, Sports, Literature
EXTRA-CURRICULAR ACTIVITIES
Champion Basketball Player | National & Regional titles (winner of the 1999/2000 Algerian Basketball Cup, four times Champion of Algiers and three times Regional Champion)
References
Available upon request.
Timeline
FP&A Lead - Member of the Leadership Team
JTI
2024.05 - Current
North and West Africa FP&A Manager - Member of the Extended Leadership Team
JTI
2022.09 - 2024.04
Head of Finance Department - Member of the Leadership Team
JTI
2016.01 - 2022.08
Head of Finance
HeidelbergCement Group
2014.03 - 2016.01
Co-founder of DrivEvent Communication Agency
DrivEvent
2013.09 - 2016.11
Senior Auditor
Ernst & Young
2013.06 - 2014.02
Junior Auditor
Ernst & Young
2011.09 - 2013.05
Master's Degree - Management Sciences
Ecole Supérieure Algérienne Des Affaires
Degree - Commercial Sciences
University of Algiers
High-school diploma - Science
Sacré Coeur High School