Amir Jarboue Salaheldin
Dubai
Summary
Dynamic leader with a proven track record at Puig and L'Oréal, specializing in digital media and e-commerce strategies. Excelled in launching innovative campaigns, notably the first 3D product placement in luxury branding, and securing global awards for e-tailing partnerships. Skilled in project planning and team leadership, consistently enhancing brand visibility and engagement across key markets.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Media, Digital Media & E-tailing Manager
Puig
Dubai
03.2023 - Current
- Manage multimillion-dollar media campaigns for leading luxury brands, including Carolina Herrera, Rabanne, Jean Paul Gaultier, and Penhaligon's
- Oversee Direct-to-Consumer (DTC) strategies for Carolina Herrera and Penhaligon's in the UAE and KSA, maximizing brand visibility and consumer engagement
- Develop and execute strategic media plans to drive brand recognition and market expansion across the region
- Lead the first luxury brand in the region to test and launch 3D product placement with Shahid for Carolina Herrera
- Collaborate with key media partners, including Snapchat, Meta, Google, TikTok, Shahid, and Backlite, for integrated online and offline campaigns
- Manage a Digital Executive responsible for coordinating brand launches across multiple retailers (Sephora, Faces, Bloomingdales, Ounass, Boutiqat, Golden Scent)
- Achieved best-in-class e-tailing partnership for Niche brands awards globally
- Oversee retailer media strategies, both on-site and off-site, to ensure a strong and consistent brand presence
Digital Marketing Manager
Puig
Dubai
11.2021 - 03.2023
- Managing digital and media for all Puig brands in the Middle East
- Launched the DTCs of Carolina Herrera & Penhaligon's in UAE and KSA
- Led a Snapchat case study for the Good Girl Midnight fragrance launch with Nadine Njeim, leveraging immersive video ads to boost engagement
- This led us to achieve Puig Omnichannel awards for 2023 for the best media campaign
- Worked closely with E-commerce platforms such as (Sephora, Ounass, Bloomingdales, Golden Scent, Faces, Boutiqaat) to enhance Puig brands digital presence
Digital Manager for Lancôme
L'Oréal
Dubai
06.2018 - 11.2021
- Developed and implemented e-commerce and digital media strategies
- Optimized and updated the Lancôme website with a long-term SEO and tagging plan to enhance organic ranking
- Built social media strategies aligned with brand objectives, focusing on reach, engagement, and website clicks
- Developed brand pages and enhanced e-merchandising on e-retailer sites, including Faces, Sephora, and Boutigaat
- Executed digital campaigns using Google Marketing platforms (DoubleClick) and Facebook Business Manager
- Enriched Lancôme’s CRM database through ongoing newsletters, SMS, and data collection campaigns
- Launched the first local Lancôme online video series, 'Happiness Moments,' collaborating with four top influencers in the MENA region to co-create content for YouTube and IGTV, achieving best-in-class results in organic and paid media metrics (reach, engagement, views, and VTR)
- Case Study: Leveraged 3D technology to enhance Lancôme mascara consumer engagement, as highlighted in a Google Think report, showcasing innovative approaches to reaching customers
Digital Management Trainee
L’Oréal
Dubai
01.2018 - 06.2018
- Handling Google Double-Click stack including DBM & DGM - Launching & Optimizing on-going campaigns, ensuring MOAT is being implemented on all campaigns to ensure brand safety and good viewability
- Handling Facebook Business Manager - Creating FB pixels to be fired on websites through Google Tag Manager
- Launching the first CRM project to start collecting and activating first-party data
Digital Marketing Executive
L'Oréal
07.2017 - 01.2018
- Handling Social Media posting on Facebook, Instagram and YouTube for Asraralmakyaj
- Creating content for several makeup brands (video and articles) to be featured on Asraralniakyaj
- Took lead in optimizing the SEC' strategy for 8 of L’Oréal Brands
- Managing websites Analytical reporting on all 16 L’Oréal Brand sites
- Monitored competitors' activities to stay ahead in the market.
- Developed and implemented comprehensive digital marketing strategies to increase company visibility and drive sales growth.
Digital Marketing Intern
L'Oréal
Dubai
05.2016 - 07.2017
- Launched the #1 makeup platform in the GCC (Asraralmakyaj) achieving 1 Million Visits in 1 year
- Project management: website localization, media campaigns, video production
- Agency briefing
- Search activity follow up and optimization
- Benchmark, business case, strategic recommendations
- KPI reporting
- Content validation
- Executed and managed banner, video and other non-text link ad campaigns.
- Participated in brainstorming sessions to develop ideas for innovative campaigns.
Education
Master of Science - Digital Marketing
University of Southampton
United Kingdom 12.2015
Bachelor of Science - Business Administration and Management
University of Southampton
United Kingdom12.2014
Skills
- Team leadership
- Project planning
- Lead generation
- Innovation management
- Competitor research
- Performance management
- Partnership development
- Budget control
- Cross-functional team management
Certification
- The Essentials of Digital Marketing Fast Track, L’Oréal,
- Facebook Blue Print Academy, META
- Google Digital Garage Course [Online Marketing Fundamentals qualification]
- AdWords Fundamentals, Google
- Display & Video 360 Basics, Google
- Optimize your Display & Video 360 Campaign, Google
- Certified Marketer Level 1 Credential, General Assembly
- Inspirational Leadership 3, IMD
Languages
Arabic
First Language
English
Advanced (C1)
C1
Spanish
Beginner
A1
References
References available upon request.
Timeline
Media, Digital Media & E-tailing Manager
Puig
03.2023 - Current
Digital Marketing Manager
Puig
11.2021 - 03.2023
Digital Manager for Lancôme
L'Oréal
06.2018 - 11.2021
Digital Management Trainee
L’Oréal
01.2018 - 06.2018
Digital Marketing Executive
L'Oréal
07.2017 - 01.2018
Digital Marketing Intern
L'Oréal
05.2016 - 07.2017
- The Essentials of Digital Marketing Fast Track, L’Oréal,
- Facebook Blue Print Academy, META
- Google Digital Garage Course [Online Marketing Fundamentals qualification]
- AdWords Fundamentals, Google
- Display & Video 360 Basics, Google
- Optimize your Display & Video 360 Campaign, Google
- Certified Marketer Level 1 Credential, General Assembly
- Inspirational Leadership 3, IMD
Master of Science - Digital Marketing
University of Southampton
Bachelor of Science - Business Administration and Management
University of Southampton
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