Hi, I’m
AMIT SONAVIYA
Sales / Distribution Manager
Summary
As an accomplished Distributor Manager with 13 years of experience, I excel in distribution, key account management, and business development. My expertise lies in aligning corporate goals with actionable strategies to drive profitability and market expansion. With a focus on the Middle East, I have successfully led multicultural teams, optimized channel operations, and nurtured strategic partnerships to fuel business growth.
Overview
11
years of professional experience
Work History
Indoguna Dubai
Sales Manager
10.2022 - Current
Job overview
- Amplified awareness of company products and services by providing win-win solutions for customers and Indoguna
- Enhanced market share through meticulous performance monitoring, surpassing key success metrics, executing strategic business plans, and fostering strong relationships with channel partners, thereby achieving deeper market penetration.
- Effectively handled sales processes from generating leads to negotiating and closing contracts.
- Demonstrated products to encourage purchases by showcasing features and benefits
- Managed a variety of account portfolios, delivering outstanding client service to uphold brand loyalty.
- Monitored product display and offers, interacting with Principals of brand and achieving sales targets for each brand, and maintaining market feedback as well as competition report
- Plan and work on NPD (New Product Development)
- Streamlined processes to enhance operational productivity and overall traceability.
Unilever Food Solutions
Distributor Manager - Food & Beverage
06.2021 - 06.2022
Job overview
- Increased efficiency and effectively supervised team members to ensure optimal productivity
- Elevated revenue by deploying strategic sales tactics, rectifying profit-loss areas, and leading distributor sales teams across the HORECA sector within the territory.
- Developed strong strategic relationship with key decision makers in the food service industry
- Monitored market trends, developments, and competitor activities to ensure that business operations remain progressive
- Executed contracts and monitored their progress with major Hotel Chains & Catering Companies
- Improved operational efficiency by recruiting and developing top talent to drive growth initiatives
- Created and managed demand plan for each distributor, set sales targets and stock cover
- Identified and solved complex strategy obstacles to promote growth and guide business direction.
- Improved operational efficiency by recruiting and developing top talent to drive growth initiatives.
Unilever Food Solutions
Key Account Manager - Beverage & Food Division
05.2017 - 06.2021
Job overview
- Achieved 100% customer profiling for all distributor accounts, both new and existing. Successfully increased SKU per operator to 'Pull' HORECA local key accounts (Hotels, Restaurants & Catering) through strategic customer base expansion. Implemented targeted promotions from marketing to enhance visibility in HORECA channels.
- Enhanced overall productivity and performance by effectively coordinating activities across vital business functions, including marketing, chefs, and R&D. Collaborated closely with distributors and various departments within UFS to drive market share growth.
- Strengthened customer loyalty and facilitated successful product launches by developing renowned brands such as Knorr, Hellman's, Colman's, Lipton, and Cart' Dor.
- Ensured the timely delivery of iTO & iReach targets for innovations by maintaining close collaboration with distributor sales teams.
- Consistently achieved and surpassed pre-set sales targets and Key Performance Indicators (KPIs) for the assigned territory.
Unilever Food Solutions
Business Development Manager - Beverage ( Lipton )
12.2013 - 05.2017
Job overview
- Oversaw the distribution of Beverage tea for UFS in the UAE, leading a team of four individuals.
- Proactively identified and secured new business opportunities through strategic networking, with a focus on the Catering and QSR sectors.
- Delivered invaluable customer and market insights to enhance strategic planning efforts.
- Drove revenue growth by generating leads, refining service plans, and promoting client retention.
- Expanded sales volume and product range across new retail channels, warehouses, and food chains.
- Negotiated favorable contracts with suppliers and vendors to boost company profitability.
Education
American International University (AIUMT)
Bachelor of Business Administration (BBA)
Grammar School
'O' Level
Skills
Solution selling
undefinedSkills& Expertise
- International customs regulations
- Supply chain management
- Strategic demand planning
- Sales and marketing expertise
- Brand development and management
- Market research and trends understanding
- Distribution management
- Territory development
- Creative and innovative
- Channel development
- Key account management
- Profitability enhancement
- Persuasive negotiations
- Budgeting and sales forecasting
- Operational excellence
- Logistics operations
- MS Office proficiency
- Strong communication
- Excellent interpersonal values
Accomplishments
- Appointed and Managed 2 New Food Service Distributors for UAE region at Unilever Food Solutions.
- Managed and Retained 250+ Customers in B&I and HORECA Segment.
- Managed a Portfolio of 150+ SKU's including Beverage, Savory, Dressing, and Other Food across Catering Channel.
- Supervised team of 6 staff members.
- Resolved product issue through consumer testing.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Documented and resolved Grey Stock which led to 2 ton of incremental business.
Personal Dossier
05/13/1986, Indian, Employment, Valid UAE Driving License
Timeline
Sales Manager
Indoguna Dubai
10.2022 - Current
Distributor Manager - Food & Beverage
Unilever Food Solutions
06.2021 - 06.2022
Key Account Manager - Beverage & Food Division
Unilever Food Solutions
05.2017 - 06.2021
Business Development Manager - Beverage ( Lipton )
Unilever Food Solutions
12.2013 - 05.2017
American International University (AIUMT)
Bachelor of Business Administration (BBA)
2008.05
Grammar School
'O' Level
2003.05
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