Amna Matar Al Mheiri
Dubai,United Arab Emirates
Summary
Decisive Marketing Manager with more than 5 years of experience driving company growth through creative and innovative strategies. Resourceful team leader skilled at analysing market trends and customer needs to develop highly effective, targeted marketing campaigns.
Overview
11
11
years of professional experience
8
8
years of post-secondary education
1
1
Certification
Work History
Administrative volunteer
Dubai Women's Association
Dubai, UAE
09.2024 - Current
- Organizing and Implementing Social Training Programs
- Assisted in planning events, resulting in successful fundraisers.
- Managing Internal and External Consulting
- Reporting and Documentation
- Managing Relationships with Different Partners
- Digital Marketing
- Creative design using different platforms
- Built strong relationships with community partners and stakeholders.
Co-Founder and COO
Wadi D
Dubai, UAE
12.2022 - Current
- Create Brand identity, Brand Development and Positioning
- Developing Marketing Strategies
- Content Creation and Management
- Formed partnerships with key stakeholders to drive business growth.
- Customer Relationship Management
- Event Planning and Management
- Built a robust online presence via digital marketing initiatives, increased brand visibility drastically.
- Delivered exceptional results under pressure during peak business periods.
- Established company brand for improved visibility and recognition.
- Implemented cost-saving measures, reduced operational expenses significantly.
- Risk and Crisis Management
Marketing Manager
TECOM Group
Dubai
02.2020 - 09.2021
- Acted as brand custodian, championing brand guidelines when working with cross-functional stakeholders.
- Monitored and reported on campaign performance data to determine ROI.
- Demonstrated success creating and driving actionable plans to drive consumer value.
- Coordinated data-driven marketing campaigns tailored to specific targets.
- Orchestrated campaign execution to secure increased share of voice in customer discussions.
- Defined and communicated marketing tactics to help teams meet KPI targets.
- Crafted branding guidelines to enhance precise brand positioning.
- Maintained expert knowledge of trends within target markets to offer qualified insights into proposed strategies.
Senior Marketing Executive
Shurooq
Sharjah, United Arab Emirates
01.2017 - 01.2020
- Delivered customer acquisition and campaigns locally and internationally, supporting annual sales targets.
- Implemented innovative and strategic solutions to mitigate complex marketing and campaign performance challenges.
- Maintained updated knowledge of emerging marketing trends and technologies, continuously seeking opportunities to enhance strategies.
- Delivered top-quality marketing strategy and consultative services with consistently high client satisfaction scores.
- Negotiated contracts with clients, influencers, and ambassadors, resulting in mutually favourable partnerships and increased growth.
- Work closely with upper management and head of departments to develop marketing strategies, plans and budgets
Senior Marketing Executive
Nakheel
Dubai, United Arab Emirates
03.2016 - 12.2016
- Conducted market research and analysis to identify emerging opportunities and maintain competitive market edge.
- Implemented innovative and strategic solutions to mitigate complex marketing and campaign performance challenges.
- Oversaw development and execution of multi-channel marketing campaigns to drive growth.
- Identified new customer segments and target audiences to expand reach.
- Spearheaded rebranding initiatives to boost brand awareness and realign marketing collateral with client values and mission.
- Reviewed guidelines and drafts for public-facing content to ensure brand consistency.
- Performed routine customer needs analysis to continue optimising messaging.
- Performed brand analysis through user research to gain customer insights.
Internal Communication Specialist
Nakheel
Dubai, United Arab Emirates
10.2015 - 03.2016
- Co-ordinate with key stakeholders and various in-house and external suppliers to produce and distribute internal communications collateral down all internal communications channels and oversee all copy and design
- Develop and implement an engagement policy that is designed to engage all employees
- Generated content ideas and campaign initiatives aligned with company communications strategy.
- Oversaw work of communication specialists producing engaging, crisp writing for diverse PR needs.
- Adhered to company style guide, producing high-quality and tonally accurate copy and content.
- Engaged different digital communities to promote organisation and identified new audiences for outreach.
- In collaboration with other sections within HR, establish mechanisms to monitor employee engagement through the use of annual and other periodic staff surveys, and periodically audit all existing internal communications tools and requirements
- Oversee the employee suggestion scheme by creating awareness and ensuring that all submitted suggestions are considered and acted upon in an appropriate manner.
Public Relations Executive
Nakheel
Dubai, United Arab Emirates
04.2014 - 10.2015
- Established and maintained cooperative relationships with representatives of community, consumer, employee and public interest groups
- Organized public appearances, lectures, contests and exhibits to increase product awareness
- Planned and organized corporate media and other special events
- Worked with management to identify trends and developments that might influence PR decisions and strategies
- Managed the editorial content, design and distribution of the external company newsletter
- Assisted in managing media, press and public relations issue
Education
Master of Science - Humanitarian Studies
UAE University
AlAin 09.2020 - 05.2023
Bachelor of Science - Communication & Media Sciences, Integrated Strategic Communications
Zayed University
Dubai 09.2008 - 01.2014
Skills
- Marketing budget management
- Marketing campaign management
- Brand standards creation
- Relationship building
- Strategic marketing
- Campaign management
- Corporate messaging
- Strategic thinker
- Public speaking
- Active listening
Affiliations
- Volunteered in the career fair President of the Indian Club in Zayed University
- Member of Takatf Organization
- Volunteered in EPIC: The Sustainable Living Expo Member of CDA (Community Development Authority).
Certification
- Managing individuals: Active listening Influencing
- Assertiveness and Negotiation
- Emotional intelligence
- Know yourself in Social work Practice
Languages
Arabic
English
Personal Information
Timeline
Administrative volunteer
Dubai Women's Association
09.2024 - Current
Co-Founder and COO
Wadi D
12.2022 - Current
Master of Science - Humanitarian Studies
UAE University
09.2020 - 05.2023
Marketing Manager
TECOM Group
02.2020 - 09.2021
Senior Marketing Executive
Shurooq
01.2017 - 01.2020
Senior Marketing Executive
Nakheel
03.2016 - 12.2016
Internal Communication Specialist
Nakheel
10.2015 - 03.2016
Public Relations Executive
Nakheel
04.2014 - 10.2015
Bachelor of Science - Communication & Media Sciences, Integrated Strategic Communications
Zayed University
09.2008 - 01.2014
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