Amol Wasunkar

• Analysed customer data and campaign performance to drive improvements.
• Developed cohesive marketing strategies, identifying macro trends, opportunities and challenges to deliver successful campaigns.
• Trained team in content development and project management.
• Advised on marketing strategy with strong industry knowledge.
• Produced promotional materials with creative copywriting and photo editing skills.
• Developed targeted Facebook and Google Ads campaigns.
• Oversaw multi-channel lead generation campaigns with Zoho.
• Monitored campaign performance, adapting strategy as needed to ensure business goals were consistently met.
• Supervised all marketing and planning activities to achieve company goals.

• Collaborated closely with clients to understand business needs and professional expectations in effort to define plan to boost success.
• Oversaw highly talented team in delivery of project tasks that not only met deadlines but far exceeded client's outlook.
• Designed graphic elements for print ads, product literature and social media.
• Implemented digital marketing strategy for emails, Instagram and Facebook campaigns.
• Managed organic social media growth and activity across all platforms.
• Brainstormed ideas with clients and stakeholders to maximise project potential.
• Organised marketing plans and programmes to best support business growth and development.
• Crafted campaigns using market understanding, consumer analysis, and advertising psychology.
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• Monitored team budgets and forecasts to deliver against annual targets.
• Coached and mentored public relations staff to maintain leading company reputation.
• Improved brand coverage across various platforms through strategic advertising campaigns.
• Maintained consistent brand voice and style across content.
• Recruited high-performing tele-callers team to maximize brand revenue.
• Assessed impact of current communications and tackled areas of weakness.
• Set standards for outgoing content, producing templates and examples.
• Introduced process changes resulting in improved communication metrics.

• Managed residential township project at Sector-65, Gurgaon
• Managed walk-in clients at the township project Golf estate.
• Participated in product launches and exhibitions.
• Prepared the Marketing plan with the help of team members for sales of luxury Residential Projects at the prime location of the city.
• Developed relationships with existing channel partners and provided

support for future potential sales.

• Maintained excellent client relationships by dealing with queries and complaints calmly and professionally.
• Created weekly performance reports, analysing and interpreting data to improve day-to-day business operations.
• Addressed customer issues with compassion and professionalism, ensuring swift, successful resolution.
• Scheduled meetings, conferences and appointments.

• Understood the purpose of NRHM (National Rural Health Mission) schemes and their importance.
• Developed media plan with the incorporation of the media mix, budget, and other preferred channels for the target audience and their thematic campaigns to be undertaken at the state level.
• Prepared mass media plans to be undertaken at State/ district/ taluk / PHC and CHC levels.
• Helped the IEC (Information Education and Counseling) section to develop a media plan for satellite programs and other stakeholders.
• Outsourced work to external agencies and supported the implementation staff for television and radio campaigns.
• Maintained good relationships with existing media houses as well as looking for new creative agencies who could join our team.

• Designed and implemented training to further develop staff based on business goals.
• Translated senior management directives into actionable front-line policies and implemented changes with staff.
• Investigated issues affecting group operations, prepared reports and helped correct problems.
• Generated business from existing clients and achieving profitability and increased sales growth.
• Explored potential business avenues to penetrate new accounts as well as expand existing clientele.
• Provided high-quality service resulting in customer delight and optimum resource utilization for maximum service quality.
• Planned revenue generation strategies designed for growth.