Hi, I’m
Amreen Kasmani
Dubai
Summary
A highly focused and accomplished Account Manager offering expertise in building partnerships, retaining key accounts and enhancing profit channels. An effective communicator with strong negotiation skills. Responsible for supporting business growth through data analysis, timely and effective communication with relevant stakeholders and recommending actions to meet the POP objectives.
Overview
9
years of professional experience
Work History
Systems MEA - Dubai
Senior Account Manager
12.2022 - Current
Job overview
- Overseeing a significant portfolio of more than20 accounts with revenue surpassing AED8,000,000
- Cultivating pivotal relationships with diverse stakeholders, advising and guiding them on leveraging digital solutions to enhance operational efficiency and foster account growth
- Successfully secured net new business through closed sales, contributing to a cumulative value exceeding AED8,000,000
- Serving as the primary point of contact for clients, ensuring smooth project delivery by collaborating with various departments, including finance, operations, logistics, and top management
- Expertly negotiating contracts and pricing structures in alignment with the overarching sales strategy, ensuring optimal value for both clients and the organization
- Represented the company at GITEX, liaised with the organizers to secure strategic booth placement, managed event logistics, and maximized visibility
- Actively engaged with clients and prospects during GITEX, showcasing the company’s digital solutions and driving brand awareness, resulting in enhanced lead generation and strengthened industry presence
Etisalat - UAE
Senior Account Manager - Smiles
09.2021 - 12.2022
Job overview
- Managing a key portfolio of100+ brands & revenue upwards of AED900,000
- Establish key relations with multiple stake holders to consult them & grow their business on the platform
- Closed sales worth AED75,000 including onboarding Sweetheart Kitchen, Papa Johns, Jollibee, Gourmet Gulf, Cravia Group (ZaatarWZeit, Cinnabon, Seattle 'Best Coffee) with PANUAE presence with multiple outlets
- Convinced key brands to participate in the Dubai Food Festival by demonstrating how the event could enhance their market presence, drive customer engagement, and boost revenue through targeted exposure
- Represented the company at the Dubai Food Festival, liaising with the event organizers to secure prime participation opportunities and coordinating event logistics to maximize brand exposure
- Actively engaged with clients and attendees during the Dubai Food Festival, showcasing partner brands and the platform’s value proposition to drive awareness and customer engagement
- Being the central point of contact for merchants and coordinating with multiple departments like finance, operations, logistics and top management to ensure smooth day to day operations
- Analysing daily, monthly, and weekly data to design campaigns and offers that yield conversions of greater than25%
- Analysing area wise performance to build strategies to yield better conversions
- Closely monitoring key operation metrics of my portfolio and helping clients to run operations smoothly
- Negotiating contracts and prices in accordance with the overall sales strategy
- Increased client revenue by creating effective advertisings campaigns
Zomato - UAE
Key Account Manager
07.2019 - 09.2021
Job overview
- Managing a key portfolio of100+ brands & revenue upwards of AED1+ million
- Establish key relations with multiple stake holders to consult them & grow their business on the platform
- Scout through opportunities for upselling & cross selling new products while constantly adding value for the merchants
- Closed sales worth AED100,000+ in non-commissionable revenue including on boarding Gelato, a chain with PAN UAE presence and35 outlets
- Managing over AED100,000 Media Ads revenue and ensuring successful digital ad campaigns powered by machine learning
- Analyzing daily, monthly, and weekly data to design campaigns and offers that yield conversions of greater than25%
- Working as the DRI for various internal projects and driving the team to achieve targets
- Manage end-to-end client relationships including pitching, negotiation, contracting, billing/ invoicing, payment collection, result tracking and troubleshooting
- Being the central point of contact for merchants and coordinating with multiple departments like, finance, operations, logistics and top management to ensure smooth day to day operations
Nazih Group - UAE
Category Manager – Skin Care & Cosmetics
08.2015 - 06.2019
Job overview
- Implementation of Marketing Activation Plan for skin care & Cosmetics in line with Global Marketing strategy
- Liaise with agencies for on-ground execution and on-ground campaigns for product launches
- Responsible to create, deliver, edit, and optimize all marketing materials such as POS materials (brochures/leaflets/catalogs/stands etc), branding and all printing activities from conception to implementation
- Responsible to plan execute all the BTL and ATL activities
- Successfully managed and executed high-profile projects and events, including the Beauty World Middle East (the largest beauty event of the year) for three consecutive years, overseeing the process from initial concept to final execution
- Partnered with event organizers (DWTC) to oversee stand development, ensuring designs were visually compelling, strategically positioned for optimal foot traffic, and aligned with each brand’s objectives to maximize audience engagement
- Designed and implemented immersive event experiences for over15 leading beauty brands, incorporating interactive activations, product demonstrations, and influencer collaborations to enhance audience engagement
- Effectively managed and controlled budgets to deliver premium event quality while ensuring cost-efficiency and measurable ROI
- Orchestrated comprehensive event planning, including layout design, scheduling, and on-site execution, to maximize brand visibility and create lasting market impact
- Curated unique brand experiences to highlight key narratives, drive customer interaction, and generate buzz within the beauty industry
- Organizing conferences, seminars, launch events and exhibitions throughout the year
- Master, manage and develop the brand/product portfolio through brand sales analysis and growth strategies
- Ensure proper alignment with all branches and sales team across the market on all updates relative to the brand portfolio and strategy
- Assist in developing all kinds of promotions related to the brands within the marketing department to ensure brand target achievement
- Responsible for stock management, Stock Cover, Analyzing Stock Status in the warehouse and branches as well
- (ACTIVE, DISCONTINUED, MARK FOR DELETION)
- Forecasting orders and keeping track of sales
- Run reports from the ERP and Bi Tool, analysis of the sales branch wise & country wise to get to the core of the brand
- Prepare merchandising plans and setting standards for the brands and assist in the implementation
- Supervise and ensure proper execution of approved marketing plans, launches and relaunches
- Maintaining80-20 analysis for knowing the fast-moving items and slow-moving items
- Achieving and Reporting KPI’s on monthly basis
- Extensively working with Pivot tables, Crosstabs, Charts, and Tables
- Prepare strategies to launch new lines/ranges in the GCC market
- Involved in the pricing of new items
- Maintaining Marketing Calendar for innovations and events for the year
- Arranging product training for the trainers, sales representatives and effectively managing, coaching, motivating and developing the sales teams in all branches all over GCC
- Conduct regular market visits and monitor marketing trends to ensure effective brand implementation as per brand strategy
- Monitor and analyze competitors’ marketing activities in a variety of channels and recommend action accordingly Ensure all marketing activities are run within the set budget and according to the set business plan
- Studying the market competition and making strategies accordingly
- Maintaining Marketing Calendar for innovations and events for the year
- Maintaining social media Calendar for promoting the brand for the year
Education
Manipal Academy of Higher Education - MAHE, Dubai
Bachelor of Arts from Marketing, Events, Media And Communication
01.2014
Skills
- Business development
- Sales
- Account Management
- Client Relationship
- Event Management
- Customer Relations
- Analysis & Reporting
Timeline
Senior Account Manager
Systems MEA - Dubai
12.2022 - Current
Senior Account Manager - Smiles
Etisalat - UAE
09.2021 - 12.2022
Key Account Manager
Zomato - UAE
07.2019 - 09.2021
Category Manager – Skin Care & Cosmetics
Nazih Group - UAE
08.2015 - 06.2019
Manipal Academy of Higher Education - MAHE, Dubai
Bachelor of Arts from Marketing, Events, Media And Communication
Similar Profiles
Seohyun ParkSeohyun Park
Founder & Commercial Consultant at DubaiFounder & Commercial Consultant at Dubai
KAVITHA MANIVANNANKAVITHA MANIVANNAN
House Maid at DubaiHouse Maid at Dubai
Abhishek P KAbhishek P K
Customer service representative at DubaiCustomer service representative at Dubai
MOHAMMED ANASMOHAMMED ANAS
Freelancer at Stefab.comFreelancer at Stefab.com
ERICK SAIMON MMBAGAERICK SAIMON MMBAGA
Ramp Operations Team Leader at Dnata, The Emirates GroupRamp Operations Team Leader at Dnata, The Emirates Group