Summary
Overview
Work history
Education
Skills
Certification
Timeline
Generic
Amro  Al-Chariti

Amro Al-Chariti

Abu Dhabi,United Arab Emirates

Summary

Strategic and results-oriented Business Development Manager with a strong background in sales leadership, marketing strategy, and product development. Proven ability to build and optimize sales systems, train and manage high-performing teams, and close high-value deals. Skilled in creating performance-driven marketing campaigns, designing client journeys that convert, and leading brand and product launches across diverse sectors including SaaS, online education, and F&B. Known for generating over $1.5 million in revenue within a single year through data-driven decision-making and innovative growth strategies.

Overview

11
11
years of professional experience
1
1
Certification

Work history

Strategic Business Development Manager

Al Brakah Holding
Abu Dhabi, UAE
10.2023 - Current
  • Led end-to-end sales operations, including developing the sales policy, structuring the sales team, creating sales plans, training staff, and directly handling client relationships and deal closures.
  • Built and automated comprehensive sales funnels, follow-up systems, pricing models, and persuasive sales scripts.
  • Oversaw all marketing efforts, including planning and supervising paid social media campaigns, optimizing landing pages for lead conversion, and crafting SEO-driven content strategies.
  • Managed the design and execution of social media content, ensuring alignment with lead generation and brand messaging goals.
  • Developed business strategies across multiple platforms: online education, mobile apps, live events, SaaS products — handling backend infrastructure, automation, content creation, pricing, and branding.
  • Directed the full branding and positioning strategy for new and existing products to ensure strong market differentiation.
  • Currently managing full-scale sales and marketing for Tazal Restaurant, including digital strategy, customer acquisition, and revenue growth.
  • Achievements: Generated over $1.5 million USD in revenue within one year through strategic sales and marketing initiatives.

Tools used: GoHighLevel, Kajabi, Excel, Word, Respond.io, various design and automation platforms.

Commercial Sales Representative

FixPro Contracting & Building Maintenance L.L.C
06.2022 - 09.2025
  • Established strong relationships with customers and community to drive long-term business growth.
  • Built customer trust through a persuasive and professional demeanour.
  • Negotiated prices, sales terms, and service agreements to enhance profitability.
  • Prioritised tasks and projects to consistently meet tight deadlines.
  • Presented bids and contracts for potential clients during meetings.
  • Drafted, submitted, and processed sales contracts for received orders.
  • Generated leads and successfully converted them into clients.
  • Coordinated between clients and team to ensure service delivery met standards.

Sales Executive

Al-Ghajaria Lingerie/ family business
01.2015 - 04.2022
  • Consulted with customers to assess needs and propose optimal solutions.
  • Trained and motivated employees to perform daily business functions.
  • Helped to put together realistic budgets based upon costs and fees for successfully operating business.
  • Oversaw business budget planning and administration accounting functions, purchasing and bi-weekly payroll to handle financial needs.
  • Dealing directly with customers and persuading them to buy.
  • Cooperating with some lingerie brand to put their goods on market and distribute them to retailers.

Senior Agent Relations,

SAWAAPP
02.2021 - 02.2022
  • Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
  • Carried out day-day duties accurately and efficiently. Demonstrated respect, friendliness and willingness to help wherever needed.
  • Was responsible for recruitment and training of new employees in company's branches and in all departments except headquarter.
  • The point pf contact between general administration and company branches. this includes all administrative and accounting transactions.
  • I was responsible for searching for potential investors in all Syrian cities, in addition to completing deals with investors and negotiating percentage of profits, ownership, and contracts.
  • I was responsible for developing plans to raise sales and marketing in company's branches.
  • Fostered positive relationships with customers to enhance loyalty and retention.
  • Effectively handled daily customer meetings, sales calls and account management tasks, improving sales team efficiency.

Freelance Translator

House of Content
01.2018 - 11.2020
  • Translated documents in [Arabic] and [English] (marketing, promotional, governmental, literary......).
  • Reviewed final works to spot and correct errors in punctuation, grammar, and translation.
  • Applied cultural understanding to discern specific meanings beyond literal written words.
  • Replicated flow, style, and overall meaning of original texts.
  • Follow official protocol in translating texts directed to official and governmental authorities.

Sales Executive

AL Khatib & Kutrop.CO
01.2018 - 09.2020
  • Fostered positive relationships with customers to enhance loyalty and retention.
  • Built focused new client networks, growing business opportunities and increasing revenue possibilities.
  • Effectively handled daily customer meetings, sales calls and account management tasks, improving sales team efficiency.
  • Created and managed client contracts, negotiating positive, profitable terms to aid target revenue attainment.
  • Strengthened profit opportunities through targeted customer relationship development, continually meeting sales objectives.

Education

Bachelor of Business Administration -

Tishreen University

Bachelor's in English Literature -

Tishreen University,

Skills

  • Strategic planning and branding
  • Negotiation and relationship management
  • Digital marketing strategies
  • Pressure management and problem-solving
  • Results-driven leadership
  • Creative content development
  • Multitasking proficiency
  • CRM and CAFM expertise

Certification

  • ICDL license, AL-Amal center - 2011
  • Advanced excel, AL-Amal center - 2011
  • TOT ( trainer of trainers), AL-Amal center - 2016
  • Experience certificate, SAWAAPP.co - 2021
  • Code yourself (An Introduction to Programming), The University of Edinburgh - 2021

Timeline

Strategic Business Development Manager

Al Brakah Holding
10.2023 - Current

Commercial Sales Representative

FixPro Contracting & Building Maintenance L.L.C
06.2022 - 09.2025

Senior Agent Relations,

SAWAAPP
02.2021 - 02.2022

Freelance Translator

House of Content
01.2018 - 11.2020

Sales Executive

AL Khatib & Kutrop.CO
01.2018 - 09.2020

Sales Executive

Al-Ghajaria Lingerie/ family business
01.2015 - 04.2022

Bachelor of Business Administration -

Tishreen University

Bachelor's in English Literature -

Tishreen University,
Amro Al-Chariti