AMROU ABOUBAKR
Dubai,UAE
Summary
Seventeen years of diverse experience in pharmacy, retail, business operations, e-commerce, and training provide a comprehensive commercial perspective. Proven track record in leading retail transformations, executing impactful marketing initiatives, and creating integrated omnichannel experiences. Expertise in aligning operations with strategic objectives to enhance profitability, customer satisfaction, and talent development. Prepared to advance as a General Manager, driving vision, fostering cross-functional collaboration, and achieving sustainable growth.
Overview
11
11
years of professional experience
Work history
Head of Retail Sales Operations
Medicina & AlManarah group of Pharmacies
Dubai, UAE
10.2019 - 08.2025
- Design & development of operational retail efficiencies aligned to and supporting company stores transformation which includes 200 + stores across country
- Utilise existing and new platforms to stay in touch with needs of customers and colleagues
- Monitor and evaluate store performance metrics, such as sales, customer satisfaction, and employee productivity, and implement improvements as needed
- Supervise and coordinate all aspects of new store openings and refurbishments ensuring that agreed standards are achieved, authorities regulations are adhered to, budgets are met and project plan is prepared with timescales completed.
- Develop effective network in other industries to share and learn best practice and identify opportunities to apply most effective future industry thinking
- Identify, Deliver and Embed cost reduction initiatives in OPEX Cost Areas and end-to-end operations
- Develop and manage retail sales and operations budget for Medicina Group of Pharmacies
- Drive growth of yearly 30% in retail sales and operations to achieve financial targets set by company
- Develop and implement strategies to improve in house brands sales and lead sales with contribution of over 40%
- Conduct financial analysis and reporting to ensure profitability of in-house brands as well top moving brands, and identify opportunities for cost savings and revenue generation
- Uses business daily, weekly and monthly MI to understand store performance in line with Operations Plan and KPI's.
- Provides evidence to stores to drive actions required to reduce stock and cash losses.
- Monitors shrinkage action planning process and assists in identification, protection and improvement of stock loss across store.
- Develop and implement performance management system that aligns employee performance with company goals, providing regular feedback, coaching, and recognition to drive high performance
- Develop and implement HR policies and procedures, ensuring compliance with legal requirements and alignment with company's values and culture.
- Develop and execute training and development programs and employee engagement initiatives that support acquisition of new skills, and foster culture of innovation and agility.
- Monitors stores' staffing model reflects store activity; makes recommendations to utilise maximising resource process to ensure right people, right place, and right time.
- Develop and execute strategies and promotional campaigns that align with customer needs and preferences to enhance overall customer experience, increase customer loyalty, and drive customer satisfaction.
- Lead and oversee customer service training programs, ensuring consistent and high-quality service across all stores and channels.
- Implement and manage customer feedback mechanisms to capture customer insights and feedback, and use data to make informed decisions and drive continuous improvements.
- Develop and implement strategies to increase online sales through E-commerce platforms and other digital channels.
- Ensure timely and accurate processing of all e-commerce orders and coordinate with logistics team to ensure timely delivery to customers.
- Continuously monitor and analyze e-commerce sales data to identify trends, opportunities, and areas for improvement.
- Work with marketing team to develop and implement digital marketing campaigns to drive traffic to e-commerce platforms and increase online sales.
- Develop and implement strategies to improve delivery of medication to customers, including optimizing delivery routes, improving delivery times, and reducing delivery costs.
- Formulated strategic plans, resulting in efficient operations across all stores.
Retail manager
Medicina group of Pharmacies
Abudhabi
09.2018 - 09.2019
- Handled customer complaints effectively to maintain high levels of customer satisfaction.
- Organised special events and promotions to drive traffic and increase sales volume.
- Optimised merchandise display, contributing to improved store aesthetics and shopper engagement levels.
- Delivered exceptional service standards by promoting team collaboration and commitment.
- Boosted overall store productivity with careful personnel management and motivation techniques.
- Provided coaching support for staff members which resulted in enhanced performances.
- Managed inventory for smoother operations.
- Monitored competitors closely, enabling strategic pricing decisions and marketing efforts.
- Conducted regular performance reviews, fostering culture of continuous improvement amongst team members.
- Ran promotions and events in line with company standards.
Area Manager, Corporate Trainer
Medicina group of Pharmacies
Abudhabi
05.2014 - 08.2018
- Monitored competition closely, staying ahead in market trends and consumer behaviour.
- Fostered culture of continuous improvement within organisation.
- Managed budgets effectively, maintaining financial health of designated area stores.
- Adopted sustainable practices within organisation enhancing corporate social responsibility image.
- Conducted regular performance reviews, leading to increased staff satisfaction.
- Led multiple teams across different areas, fostering collaboration and communication.
- Oversaw successful product launches contributing to increased market share.
- Promoted positive work environment which increased employee retention rate.
- Coordinated several successful marketing campaigns contributing to market expansion.
Education
MBA - Business Management
Chifley Business School
Australia 02/2012 - 09/2013
Bachelor of Science - Pharmaceutical Sciences
Cairo University
Banisuff 09/2002 - 01/2006
Skills
- Leadership
- Strategic planning
- Sales and marketing
- Operations management
- Customer service
- E-commerce and digital marketing
Websites
Accomplishments
- Recognized as the best performer for consistently exceeding targets, 2016, 2017, 2018, 2020, 2021
- Awarded for the best initiative across the group showcasing exceptional leadership and innovation skills, 2015
- Consistently drove year-on-year growth of at least 30%, Significant revenue and profitability for the organization
- Led the successful establishment of an e-commerce platform and delivery project from scratch, Significant revenue generation for the organization
- Successfully established and led the training department, designing and implementing comprehensive training programs
Personal Information
Title: Head Of Retail Sales Operations
Languages
English
Advanced
Arabic
Native
Timeline
Head of Retail Sales Operations
Medicina & AlManarah group of Pharmacies
10.2019 - 08.2025
Retail manager
Medicina group of Pharmacies
09.2018 - 09.2019
Area Manager, Corporate Trainer
Medicina group of Pharmacies
05.2014 - 08.2018
MBA - Business Management
Chifley Business School
02/2012 - 09/2013
Bachelor of Science - Pharmaceutical Sciences
Cairo University
09/2002 - 01/2006
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