Amrrita S Jhamm
Events & Entrepreneurial Expertise
Dubai
Summary
Entrepreneurial leader with 15+ years’ international experience in marketing, events, and business development. Founder of Mindtripp Events & Marketing, scaled to multi-million turnover. Proven record in launching global brands, delivering award-winning campaigns, and driving growth across international markets.
Overview
26
26
years of professional experience
Work History
Events & Operations Consultant
Freelance Specialist
01.2023 - Current
- Delivering strategic event management, operations leadership, and business development solutions across international markets. Key assignments include:
- Meetings & Incentives Worldwide | Registered Operations Director | UAE, Cairo, Thailand & GCC (2023 – Present)
- Secured operational leadership mandates across multiple geographies.
- Verona Convention (RAK) | Senior Events Manager | Dec 2024
- Directed social programs and entertainment delivery.
- Sunpower Global Brands FZC | Business Development & Key Account Manager | Dubai (2023 – present)
- Delivered 8% YoY revenue growth and 5% market share expansion.
- Secured retail & e-commerce placement for Carl Oscar (Sweden), Nalgene (USA), and Madd Gear (USA).
- Built strategic partnerships with Virgin Megastore, Borders, Hamleys, Mumzworld, First Cry, and Amazon.
- Arabian Adventures | Consultant | Dubai (2023 – 2024)
- Consolidated Groups and Corporate Events divisions, optimising revenue, reducing overheads, and improving team synergy.
Marketing, Events & Community Manager
Concordia DMCC
01.2021 - 01.2022
- Built Concordia’s events division; secured Nakheel and Emaar as key accounts.
- Directed integrated marketing and campaigns for Concordia and Jumeirah Lake Towers (largest UAE community).
- Led award submissions, achieving FM industry wins (Best Cleaning Company, Best CSR Initiative, Best HSE Initiative).
Founder & Managing Director
Mindtripp Events & Marketing
01.2013 - 01.2019
- Founded full-service MICE and activations agency; scaled to AED 1.8m annual turnover.
- Produced corporate events, product launches, and mall activations across UAE.
- Delivered global conferences (SEASPAN, Philips, WD) and launched mentorship programs for female graduates in events.
Retail Marketing & Key Accounts
The Change Initiative / MCI Middle East
01.2010 - 01.2013
- Designed retail marketing strategies for eco-conscious brands.
- Increased activations by 225%, driving AED 200k monthly revenue with ~60 events.
- Managed multinational accounts within MCI’s MICE portfolio.
Head of MICE
Sundance Entertainment & Events
01.2008 - 01.2010
- Expanded client portfolio by 50% and generated one-third of agency revenue during recession.
Sr. Business Development Executive
DNATA / Emirates
01.2004 - 01.2008
- Delivered AED 1.5m annual turnover through new business and international project management.
Events Executive
Arabian Adventures
01.2000 - 01.2004
- Managed inaugural airline launches (Virgin Atlantic, Delta).
- Promoted UAE tourism to Japan, Australia, EU, and North America with DTCM.
Education
Certified CSR Practitioner -
IEMA
01.2013
Global Certificate in Meetings & Events - undefined
MPI
01.2010
Bachelor of Commerce - undefined
Sydenham College
01.1997
Skills
- Strategic Partnerships & Negotiations
- P&L & Financial Stewardship
- Brand & Marketing Leadership
- Operations Leadership
- Stakeholder & Board Engagement
- Mentoring & Team Development
Additional Highlights
- Organised the first Jewish Sabbath in Dubai at Atlantis The Palm.
- Executed the first event on Level 154, Burj Khalifa (What’s On Magazine).
- Created & sold paintings during COVID-19.
- Adventurer: climbed Kilimanjaro, Mt. Elbrus & Everest Base Camp.
Timeline
Events & Operations Consultant
Freelance Specialist
01.2023 - Current
Marketing, Events & Community Manager
Concordia DMCC
01.2021 - 01.2022
Founder & Managing Director
Mindtripp Events & Marketing
01.2013 - 01.2019
Retail Marketing & Key Accounts
The Change Initiative / MCI Middle East
01.2010 - 01.2013
Head of MICE
Sundance Entertainment & Events
01.2008 - 01.2010
Sr. Business Development Executive
DNATA / Emirates
01.2004 - 01.2008
Events Executive
Arabian Adventures
01.2000 - 01.2004
Global Certificate in Meetings & Events - undefined
MPI
Bachelor of Commerce - undefined
Sydenham College
Certified CSR Practitioner -
IEMA