Summary
Overview
Work History
Education
Skills
Additional Highlights
Timeline
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Amrrita S Jhamm

Amrrita S Jhamm

Events & Entrepreneurial Expertise
Dubai

Summary

Entrepreneurial leader with 15+ years’ international experience in marketing, events, and business development. Founder of Mindtripp Events & Marketing, scaled to multi-million turnover. Proven record in launching global brands, delivering award-winning campaigns, and driving growth across international markets.

Overview

26
26
years of professional experience

Work History

Events & Operations Consultant

Freelance Specialist
01.2023 - Current
  • Delivering strategic event management, operations leadership, and business development solutions across international markets. Key assignments include:
  • Meetings & Incentives Worldwide | Registered Operations Director | UAE, Cairo, Thailand & GCC (2023 – Present)
  • Secured operational leadership mandates across multiple geographies.
  • Verona Convention (RAK) | Senior Events Manager | Dec 2024
  • Directed social programs and entertainment delivery.
  • Sunpower Global Brands FZC | Business Development & Key Account Manager | Dubai (2023 – present)
  • Delivered 8% YoY revenue growth and 5% market share expansion.
  • Secured retail & e-commerce placement for Carl Oscar (Sweden), Nalgene (USA), and Madd Gear (USA).
  • Built strategic partnerships with Virgin Megastore, Borders, Hamleys, Mumzworld, First Cry, and Amazon.
  • Arabian Adventures | Consultant | Dubai (2023 – 2024)
  • Consolidated Groups and Corporate Events divisions, optimising revenue, reducing overheads, and improving team synergy.

Marketing, Events & Community Manager

Concordia DMCC
01.2021 - 01.2022
  • Built Concordia’s events division; secured Nakheel and Emaar as key accounts.
  • Directed integrated marketing and campaigns for Concordia and Jumeirah Lake Towers (largest UAE community).
  • Led award submissions, achieving FM industry wins (Best Cleaning Company, Best CSR Initiative, Best HSE Initiative).

Founder & Managing Director

Mindtripp Events & Marketing
01.2013 - 01.2019
  • Founded full-service MICE and activations agency; scaled to AED 1.8m annual turnover.
  • Produced corporate events, product launches, and mall activations across UAE.
  • Delivered global conferences (SEASPAN, Philips, WD) and launched mentorship programs for female graduates in events.

Retail Marketing & Key Accounts

The Change Initiative / MCI Middle East
01.2010 - 01.2013
  • Designed retail marketing strategies for eco-conscious brands.
  • Increased activations by 225%, driving AED 200k monthly revenue with ~60 events.
  • Managed multinational accounts within MCI’s MICE portfolio.

Head of MICE

Sundance Entertainment & Events
01.2008 - 01.2010
  • Expanded client portfolio by 50% and generated one-third of agency revenue during recession.

Sr. Business Development Executive

DNATA / Emirates
01.2004 - 01.2008
  • Delivered AED 1.5m annual turnover through new business and international project management.

Events Executive

Arabian Adventures
01.2000 - 01.2004
  • Managed inaugural airline launches (Virgin Atlantic, Delta).
  • Promoted UAE tourism to Japan, Australia, EU, and North America with DTCM.

Education

Certified CSR Practitioner -

IEMA
01.2013

Global Certificate in Meetings & Events - undefined

MPI
01.2010

Bachelor of Commerce - undefined

Sydenham College
01.1997

Skills

  • Strategic Partnerships & Negotiations
  • P&L & Financial Stewardship
  • Brand & Marketing Leadership
  • Operations Leadership
  • Stakeholder & Board Engagement
  • Mentoring & Team Development

Additional Highlights

  • Organised the first Jewish Sabbath in Dubai at Atlantis The Palm.
  • Executed the first event on Level 154, Burj Khalifa (What’s On Magazine).
  • Created & sold paintings during COVID-19.
  • Adventurer: climbed Kilimanjaro, Mt. Elbrus & Everest Base Camp.

Timeline

Events & Operations Consultant

Freelance Specialist
01.2023 - Current

Marketing, Events & Community Manager

Concordia DMCC
01.2021 - 01.2022

Founder & Managing Director

Mindtripp Events & Marketing
01.2013 - 01.2019

Retail Marketing & Key Accounts

The Change Initiative / MCI Middle East
01.2010 - 01.2013

Head of MICE

Sundance Entertainment & Events
01.2008 - 01.2010

Sr. Business Development Executive

DNATA / Emirates
01.2004 - 01.2008

Events Executive

Arabian Adventures
01.2000 - 01.2004

Global Certificate in Meetings & Events - undefined

MPI

Bachelor of Commerce - undefined

Sydenham College

Certified CSR Practitioner -

IEMA
Amrrita S JhammEvents & Entrepreneurial Expertise