Amrutha Kantimahanthi
Dubai,UAE
Summary
Results-driven digital marketing strategist with expertise in SEO & keyword research, Google Ads & Meta Ads, and social media marketing. Proven track record in developing and executing successful content marketing and email & WhatsApp marketing campaigns. Adept at leveraging digital marketing strategies to enhance brand visibility and drive business growth.
Overview
3
3
Languages
1
1
Certification
6
6
years of professional experience
Work history
Freelancer Digital marketing
Self-employed
2024.09 - 2026.10
- Developed and executed comprehensive digital marketing strategies for SEO, social media, paid advertising, content, email, WhatsApp marketing, and lead generation, enhancing online visibility and driving audience engagement.
- Planned and optimized Google Ads and Meta Ads campaigns, including audience targeting, keyword research, ad copy, budgeting, and performance monitoring.
- Analyzed website and campaign performance with Google Analytics, delivering actionable insights that guided optimisations of marketing strategies.
- Managed social media content strategies and campaigns, engaging audiences to boost brand visibility and reach through targeted analysis of performance metrics.
- Conducted keyword, competitor, and market research, implementing on-page, off-page, and basic technical SEO to enhance search visibility.
- Built lead-generation funnels using landing pages, lead forms, CTAs, email, and WhatsApp follow-ups to support lead nurturing and conversions.
Relationship Manager - Marketing
UTI AMC
Hyderabad
2023.05 - 2024.08
- Managed proactive digital retention and acquisition funnels by deploying targeted content strategies and email newsletters to effectively address client inquiries, nurture leads, and enhance overall brand loyalty.
- Managed digital retention and acquisition funnels, deploying targeted content strategies and email newsletters to effectively address client inquiries and nurture leads, strengthening brand loyalty.
- Deployed targeted content strategies and email newsletters to address client inquiries, nurture leads, and enhance overall brand loyalty in digital retention and acquisition funnels.
- Reviewed and approved digital marketing assets and compliance documentation in collaboration with legal and operations teams to mitigate regulatory risk across digital touchpoints.
- Collaborated with legal and operations teams to review and approve digital marketing assets and compliance documentation, reducing regulatory risk across digital touchpoints.
Digital Marketing & Consumer Insights Project
Insplore Consultants
New Delhi
2022.07 - 2022.09
- Designed and deployed digital quantitative surveys to map customer journey, identifying friction points and motivations for online retail investors, enhancing user experience and driving engagement.
- Designed and deployed digital quantitative surveys mapping customer journey, identifying friction points and motivations for online retail investors, leading to improved user experience.
- Led market research project "A Study on Perception of Investors Investing in Life Insurance," analysing digital consumer behaviour and investor psychology to inform targeted marketing strategies, resulting in actionable insights for campaign development.
HR Communications & Digital Coordination Intern
Fortis Worldwide
Remote
2021.01 - 2021.02
- Coordinated digital onboarding and community-building initiatives to strengthen remote communication and align teams across digital workspaces.
- Developed internal digital engagement strategies that improved collaboration and retention within virtual cross-functional teams.
- Leveraged digital communication tools, including LinkedIn, to source and engage candidates, enhancing employer brand visibility.
Education
MBA -
GITAM School of Business
VisakhapatnamLL.B -
Dr. B.R. Ambedkar College of Law, Andhra University
VisakhapatnamBBM -
GITAM University
VisakhapatnamSkills
- Digital Marketing Strategy
- SEO & Keyword Research
- Google Ads & Meta Ads
- Social Media Marketing
- Content marketing
- Email & WhatsApp Marketing
- Lead generation
Certification
- Google Ads Search Certification
- Google Ads Measurement Certification
- Google Ads Display Certification
- AI-Powered Shopping Ads Certification
- Google Analytics Certification
Languages
English
Telugu
Hindi
Timeline
Freelancer Digital marketing
Self-employed
2024.09 - 2026.10
Relationship Manager - Marketing
UTI AMC
2023.05 - 2024.08
Digital Marketing & Consumer Insights Project
Insplore Consultants
2022.07 - 2022.09
HR Communications & Digital Coordination Intern
Fortis Worldwide
2021.01 - 2021.02
BBM -
GITAM University
LL.B -
Dr. B.R. Ambedkar College of Law, Andhra University
MBA -
GITAM School of Business