AMRUTHA KANTIMAHANTHI
Visakhapatnam,India
Work preference
Summary
Performance and Digital Marketing Executive with 3+ years of experience across paid acquisition (Google Ads, Meta Ads), search engine optimisation (SEO), and conversion funnel architecture. Trained in advanced AI marketing workflows and prompt engineering to scale creative production, automate reporting, and optimise bidding. Proven track record in executing data-driven lead generation campaigns, reducing Cost Per Acquisition (CPA), and maximising ROAS in remote work environments.
Overview
3
3
Languages
2
2
Certificate
2
2
years of professional experience
Work history
Digital Marketing Executive (Full-Time)
SVV MOULDERS PLUS
2026.08 - Current
- Lead multi-channel digital acquisition strategies across Google Ads and Meta Ads to capture high-intent inquiries and expand brand reach.
- Monitor performance metrics and attribution via GA4, continuously refining keyword sets and negative match lists to reduce CPA and maximise ROAS.
- Developed automated lead generation funnels, including high-converting landing pages and lead forms, to streamline inquiry capture and follow-up.
- Monitored performance metrics and attribution via GA4, refining keyword sets and negative match lists to optimise CPA and maximise ROAS.
Digital Marketing Specialist
FREELANCE DIGITAL MARKETING
2024.09 - 2026.10
- Conducted end-to-end SEO audits (technical, on-page, architecture), implementing keyword strategies to enhance Google search visibility.
- Advised and executed organic and paid growth campaigns for small-to-medium businesses, enhancing visibility across SEO, social media, and paid search channels.
- Built automated email re-engagement funnels to convert cold leads and improve customer retention rates.
Marketing Executive
UTI AMC
Hyderabad, india
2023.05 - 2024.08
- Executed digital retention and lead nurturing campaigns via segmented email newsletters, enhancing client engagement within retail investor segments.
- Analyzed digital touchpoint metrics to identify churn signals, informing future content marketing strategies.
- Collaborated with legal, compliance, and product teams to review and approve digital marketing collateral, ensuring adherence to SEBI/AMFI regulatory guidelines.
Digital Marketing & Consumer Insights Intern
INSPLORE CONSULTANTS
New Delhi
2022.07 - 2022.09
- Conducted quantitative consumer research with 200+ retail investors, mapping decision journeys and identifying behavioural barriers to online financial product adoption.
- Synthesised consumer feedback into actionable digital marketing insights, optimising onboarding journeys and enhancing digital messaging.
- Contributed towards successful product launch through dedicated market research.
- Collaborated with team members to address and resolve complex challenges effectively.
- Assisted in planning and executing company events and meetings to ensure smooth operations.
Education
Master of Business Administration (MBA) - Marketing
GITAM School of Business
Visakhapatnam 2021.09 - 2023.04
Bachelor of Laws (LL.B) -
Dr. B.R. Ambedkar College of Law, Andhra University
2016.09 - 2019.03
Bachelor of Business Management (BBM) - Marketing
GITAM University
Visakhapatnam 2012.06 - 2015.04
Skills
- Paid Advertising (PPC): Google Ads (Search, Display, Shopping), Meta Ads Manager, Audience Segmentation, Retargeting, A/B Split Testing, ROAS optimisation
- AI & Marketing Automation: Generative AI for Ad Copy & Creatives (ChatGPT, Canva AI), Prompt Engineering for Marketers, Automated Lead Routing (Zapier), Smart Bidding Scripts
- Organic & Funnel Marketing: SEO (On-Page, Off-Page, Technical), Keyword Research, Landing Page optimisation, Lead Capture Funnels, WhatsApp & Email Automation
- Analytics & Tracking: Google Analytics 4 (GA4), Campaign Performance Tracking, Conversion Rate optimisation (CRO), Attribution modelling, Reporting
- Tools & Platforms: Google Ads, Meta Business Suite, GA4, WordPress, WhatsApp Business API, Mailchimp, Google Tag Manager
Certification
- AI-Powered Digital Marketing Programme — Kareer9
- AI Career Accelerator Programme (Marketing & Automation) — Be10x
- Google Ads Search Certification — Google
- Google Ads Display Certification — Google
- Google Ads Measurement Certification — Google
- Google Analytics (GA4) Certification — Google
Timeline
Digital Marketing Executive (Full-Time)
SVV MOULDERS PLUS
2026.08 - Current
Digital Marketing Specialist
FREELANCE DIGITAL MARKETING
2024.09 - 2026.10
Marketing Executive
UTI AMC
2023.05 - 2024.08
Digital Marketing & Consumer Insights Intern
INSPLORE CONSULTANTS
2022.07 - 2022.09
Master of Business Administration (MBA) - Marketing
GITAM School of Business
2021.09 - 2023.04
Bachelor of Laws (LL.B) -
Dr. B.R. Ambedkar College of Law, Andhra University
2016.09 - 2019.03
Bachelor of Business Management (BBM) - Marketing
GITAM University
2012.06 - 2015.04
KEY PROJECTS
AI-Powered Performance Marketing Campaign | Google Ads, Meta Ads, GA4, AI Tools, Executed a full-funnel digital campaign using automated smart bidding, AI-assisted audience segmentation, and dynamic creative customization., Integrated automated workflow triggers between ad platforms and CRM endpoints, accelerating lead response times and reducing drop-offs.