Amy Donnelly
Dubai,UAE
Summary
Dynamic marketing professional with expertise in marketing and brand strategy development, customer experience and engagement, and PR and communications. Proven track record in digital transformation and data analytics, driving high-impact integrated campaigns and optimising ROI through effective budget management. Skilled in fostering cross-portfolio collaboration. Adept at audience segmentation and retention strategies, aiming to leverage these skills for innovative brand growth and customer engagement.
Overview
11
11
years of professional experience
4036
4036
years of post-secondary education
Work History
Head of Marketing
Messe Frankfurt Middle East
Dubai
10.2024 - 02.2025
- Coached the marketing team through the execution and delivery of exhibitor and visitor marketing activities for Intersec and Light + Intelligent Building
- Leadership, team management and best practice development across the STP marketing team
- Manage key relationships with key marketing suppliers and partners
- Undertook in depth research to gain a better understanding of our audience, event landscape and created personas to help shape future strategy
- Strengthen brand presence through strategic marketing innovations and positioning
- Collaborate cross-functionally with sales, creative, content, PR and operations teams to align marketing initiatives with business objectives
- Introducing a weekly marketing reporting framework for the STP team to ensure regular detailed reporting on all marketing metrics throughout the year
- Working with the team to ensure a smooth customer journey for all show exhibitors
Marketing Director
IMG
London
02.2023 - 10.2024
- Developed and executed global marketing strategies for high-profile events, including the Paris 2024 Olympic Games, UEFA Euro 2024 and NFL International hospitality programs
- Managed a marketing budget exceeding £6M, allocating resources across digital, print, social, experiential, and PR channels
- Led strategic sponsorship initiatives to enhance brand engagement and audience loyalty
- Collaborated with cross-functional teams to ensure seamless execution of marketing campaigns, aligning with revenue and customer growth goals
- Consulted for Fulham Football Club to implement the right marketing resource, platforms and processes to launch their new riverside stand and hospitality programme
- Managed supplier and internal stakeholder relationships
Global Head of Marketing
Elevate Global
London
03.2022 - 02.2023
- Spearheaded marketing and brand strategy across five global regions, driving market penetration and customer-centric initiatives
- Optimised customer engagement strategies, leveraging digital and social media innovation to strengthen customer connections
- Led global sponsorships and partnerships to enhance brand awareness and market expansion
- Directed and mentored a diverse marketing team, ensuring professional growth and skills enhancement
- Worked with an agency to build a new bespoke website that could service markets across the UK, France, Germany, Austria and the US.
- Introduced lead generation campaigns to drive new client acquisition across all markets
Head of Marketing
Clarion Events
London
12.2016 - 03.2022
- Led the marketing strategy for four major event brands, managing a £2.5M budget to drive engagement and revenue growth
- Developed and mentored a team of 9 to ensure best practices, efficiency and best in class marketing efforts year round
- Enhanced digital marketing efforts through marketing automation (Salesforce, Pardot), driving lead generation and conversion
- Strengthened cross-functional collaboration, aligning marketing with sales and operations to maximize business impact
- Delivered a hosted buyer programme across 5 shows
- Introduced a clear customer journey for exhibitors that took them from post sale to post show
Senior Campaign Marketing Manager
Informa Telecoms and Media
London
07.2015 - 09.2016
- Developed and implemented marketing campaigns for tech events in the US market, optimizing digital and social strategies
- Managed partnerships with sponsors and media to drive brand visibility and event attendance
B2B Marketing Manager
Emerging Payments Association
London
04.2014 - 07.2015
- Executed B2B marketing strategies to enhance brand positioning and customer engagement
- Led digital and content-driven campaigns, increasing market reach and audience retention
Education
Master of Science - Marketing Communications
London South Bank University
Bachelor of Science - Business & Management
Technological University Dublin
Professional Diploma in Marketing -
Digital Marketing Institute (DMI)
Skills
- Marketing & Brand Strategy Development
- Customer Experience & Engagement
- PR, Communications & Media Relations
- Digital Transformation & Data Analytics
- Event Marketing & Sponsorship Activation
- Cross-Portfolio Collaboration & Leadership
- Stakeholder Management & Partnerships
- Budget Management & ROI Optimisation
- Audience Segmentation & Retention Strategies
- High-Impact Integrated Campaigns
Timeline
Head of Marketing
Messe Frankfurt Middle East
10.2024 - 02.2025
Marketing Director
IMG
02.2023 - 10.2024
Global Head of Marketing
Elevate Global
03.2022 - 02.2023
Head of Marketing
Clarion Events
12.2016 - 03.2022
Senior Campaign Marketing Manager
Informa Telecoms and Media
07.2015 - 09.2016
B2B Marketing Manager
Emerging Payments Association
04.2014 - 07.2015
Bachelor of Science - Business & Management
Technological University Dublin
Master of Science - Marketing Communications
London South Bank University
Professional Diploma in Marketing -
Digital Marketing Institute (DMI)
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